Tyler Haney Email and Phone Number

Mitel is a global telecommunications company providing unified communications solutions to businesses, specializing in cloud communications (UCaaS), collaboration, and customer experience management (CX, CCaaS).Recruited to lead global demand generation, digital strategy, and marketing analytics, overseeing campaigns, data & business intelligence, and marketing technology. Responsible for $100M in marketing-attributable revenue annually.• Directed Strategic Shift: Led the transition from new customer acquisition to existing customer marketing in Q4 2021, guiding a team of specialists to execute targeted, data-driven campaigns.• Boosted Lead Conversion: Utilized Marketing Mix Modeling to increase top-of-funnel leads and improve sales cycle conversion rates.• Innovated Go-to-Market Strategy: Implemented a new strategy for selecting and measuring global strategic verticals by leveraging data-driven decision-making.• Optimized MarTech Stack: Deployed KPIs, methodologies, and tools for data-driven decision-making, including multi-touch attribution (Bizible), ABM and predictive lead modeling (6sense), data visualization (Tableau), and personalization (Marketo, Sitecore), while reducing the overall spend on Marketing Technology by over 50%.• Enhanced Content Strategy: Leveraged AI (ChatGPT) to revamp content strategy, creating and updating content.• Guided M&A Integrations: Led marketing M&A team in acquisitions, including Shoretel and Unify.• Increased Web Traffic and Conversions: Grew organic web traffic to targeted content on mitel.com and tripled conversions through robust content marketing and conversion rate optimization strategies.•Launched High-Impact Products: Collaborated with Google and AWS to launch new products and developed partnerships with Liverpool FC and Tottenham Hotspur FC.

Children’s Health System of Texas is one of the largest pediatric health care providers in the state, offering comprehensive pediatric services and specialized care for children from infancy through adolescence.Recruited to spearhead all aspects of the development and execution of marketing strategies for Children's service lines and clinical programs, including market research, competitive intelligence, and budget allocation.Led Digital Strategy team in executing interactive and inbound marketing strategies. Identified emerging media trends and technologies to enhance online capabilities. Responsible for social media, blogs, web presence, and all related activities, including SEO, paid search, and digital advertising.Guided internal Creative Services team in executing creative needs for internal and external campaigns. Focused on implementing solutions that streamline workflow in a high-project-volume creative environment.• Strategic Growth: Formulated and implemented a comprehensive service line marketing strategy, prioritizing opportunities based on standardized market-readiness criteria.• Website Overhaul: Overhauled the website, resulting in a 50% increase in user sessions.

UPMC (University of Pittsburgh Medical Center) is a leading nonprofit health care provider and insurer, known for its cutting-edge research, advanced medical care, and comprehensive health insurance services.Recruited to develop and execute digital marketing, branding, and social media strategy to build UPMC’s global brand presence. Increased brand visibility and drove traffic in support of business growth through a focus on optimization and analytics. Implemented technology platforms to support marketing and health system goals and objectives. Managed digital brand and style guide. Developed system-wide programs and policies to encourage new methods of reaching online influencers and to keep the organization’s digital properties current. Identified, selected, and cultivated relationships with advertising agencies, design firms, search engine marketing consultants, and social media partners. Administered departmental budget.• Traffic Increase: Increased web traffic by over 204% YoY.• Conversion Improvement: Increased conversions for strategic services by 187% YoY.

Atrium Health Wake Forest Baptist is a preeminent academic health system based in Winston-Salem, North Carolina, providing high-quality medical care, research, and education across a network of hospitals and clinics.Hired to lead online branding and digital marketing. Served on numerous executive teams that determined operating policies, and identified and initiated revenue and organizational growth opportunities. Chaired executive-level Digital Steering Committee. Supervised technical, content, and editorial teams. Allocated operating and special-project budgets.Created and managed strategic plans for increasing online presence, including audience identification, site architecture, and design in synergy with more traditional media; i.e., television, radio, and print. Built and sustained relationships with advertising agencies, design firms, search engine marketing consultants, and social media monitoring services.• Reached the 2nd-highest total traffic volume among all health systems at the time, trailing only Mayo Clinic.

Guided development of online branding/marketing, including audience segmentation, site architecture and design in synergy with more traditional media; i.e., television, radio and print.