Ruan Canniza
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Ruan Canniza Email & Phone Number

Head of Product - Channels and Programming at Sofa Digital
Location: São Paulo, Brazil 8 work roles 3 schools
1 work email found @sofadigital.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Current company
Role
Head of Product - Channels and Programming
Location
São Paulo, Brazil
Company size

Who is Ruan Canniza? Overview

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Quick answer

Ruan Canniza is listed as Head of Product - Channels and Programming at Sofa Digital, a with 79 employees, based in São Paulo, Brazil. AeroLeads shows a work email signal at sofadigital.com and a matched LinkedIn profile for Ruan Canniza.

Ruan Canniza previously worked as Head of Product - Channels & Programming at Sofa Digital and Programming manager at Sofa Digital. Ruan Canniza holds Ensino Superior, Marketing from Universidade Anhembi Morumbi.

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Email format at Sofa Digital

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{first}@sofadigital.com
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Profile bio

About Ruan Canniza

Passionate about cinema and television since I was a child, I joined the audiovisual market in 2009, when I was still studying Cinema in the Federal District, joining the programming team of Brasília International Film Festival. In 2010 I moved to São Paulo and entered the distribution market, remaining for more than 5 years in the business, acquisitions and sales area of the distributor Imovision, a company consolidated in the market for over 30 years, responsible for releasing and managing a voluminous portfolio of international independent films. At the end of 2016, I joined Vitrine Filmes' team, where I worked as project and distribution manager, coordinating the portfolio commercialization in all segments and having the opportunity to strengthen ties with national audiovisual content production.

Listed skills include Acquisitions, Sales, Film Festivals, International Logistics, and 14 others.

Current workplace

Ruan Canniza's current company

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Sofa Digital
Sofa Digital
Head of Product - Channels and Programming
State of São Paulo, Brazil
Website
Employees
79
AeroLeads page
8 roles

Ruan Canniza work experience

A career timeline built from the work history available for this profile.

Head Of Product - Channels And Programming

State Of São Paulo, Brazil

Head Of Product - Channels & Programming

Current

São Paulo, Brasil

Nov 2022 - Present

Programming Manager

São Paulo, Brasil

Responsible for managing the schedule of product releases from internal and external clients, seeking commercial opportunities for each title while designing an efficient portfolio of releases to maximize client’s outcome and revenue, managing rights, windows and assets for the TVOD and SVOD operation, including channels.Responsible for the commercial relationship with clients and content prospecting for aggregation in the different business models of the company, TVOD, SVOD, AVOD and Channels.

Mar 2020 - Oct 2022

Project And Distribution Manager

São Paulo

Responsible for the commercial releases of content in several windows.- Design of the commercialization strategy of the titles in all market segments, together with the marketing and programming teams;- Leadership of the release team;- Relationship management with producers and directors seeking to meet the needs and business prospects of each project;- Relationship with strategic players in Theaters, PayTV, FreeTV and Video on Demand;- Evaluation, research, negotiation and acquisition of new content, international markets (EFM - Berlin);- Evaluation and development of new projects;- Pre-release monitoring (national and international festivals), release and follow up;- Catalog sale for other windows.

Nov 2016 - Apr 2019

International Affairs, Sales And Acquisitions

São Paulo

Executive responsible for managing the acquisitions and sales of the distributor's vast portfolio- Research, evaluation, negotiation and acquisition of new content, attending national and international content markts such as Cannes - Marché du Film (France), San Sebastian (Spain), Ventana Sur (Argentina), Toronto - TIFF (Canada), Rio2C, etc .;- P&A design and relationship with sales agents and producers to execute the marketing plans together with the marketing and programming teams;- Management of international talent tours: invitations, schedules and hospitality;- Monitoring the company's business in different areas, including the commercial theatrical release, licensing for television and video-on-demand, optimizing windows and seeking the maximum commercial potential of each title;- Sales for PayTV, FreeTV and VOD;- Relationship management with major players in PayTV, FreeTV and VOD;- Contracts, negotiation of terms and other legal matters related to sales and acquisitions;- Business strategy development in new segments;- Administration of Article 3o and registration of foreign economic agents at ANCINE.

Apr 2012 - Nov 2016

Production, Acquisitions And Sales Coordinator

São Paulo

- Administration of acquisition and licensing contracts across different departments (marketing, finance, programming), monitoring windows and terms;- Production of exhibition material (35mm copies, DCP, television encoding, VOD, etc.);- National and international deliveries, materials management;- Registration of titles at ANCINE and censorship process with Justice Ministry.

Apr 2011 - Mar 2012

Internship

São Paulo

Internship in ​​marketing and production departments, supporting the communication campaigns of releases, production of exhibition materials (35mm copies, digital, encodes for television, VOD, etc.) and registration of titles at ANCINE and censorship process with Justice Ministry.

Jun 2010 - Mar 2011

Programming

Fic - Brasília International Film Festival 2009

Brasília

Member of the programming team, responsible for the dialogue with the representatives of each film exhibited at the festival.- Contact with national producers and national and international sales agents to negotiate the exibihition of selected titles;- Programming of the festival exhibition grid;- Invitations and transportation logistics for guests and representatives;- Final catalog revision;- Screenings supervision.

Jun 2009 - Dec 2009
Team & coworkers

Colleagues at Sofa Digital

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3 education records

Ruan Canniza education

Cinema And Digital Medias

A course interested in studying cinema and filmaking in its purest form as well as the many plataforms possible for its release besides.

FAQ

Frequently asked questions about Ruan Canniza

Quick answers generated from the profile data available on this page.

What company does Ruan Canniza work for?

Ruan Canniza works for Sofa Digital.

What is Ruan Canniza's role at Sofa Digital?

Ruan Canniza is listed as Head of Product - Channels and Programming at Sofa Digital.

What is Ruan Canniza's email address?

AeroLeads has found 1 work email signal at @sofadigital.com for Ruan Canniza at Sofa Digital.

Where is Ruan Canniza based?

Ruan Canniza is based in São Paulo, Brazil while working with Sofa Digital.

What companies has Ruan Canniza worked for?

Ruan Canniza has worked for Sofa Digital, Vitrine Filmes, Imovision, and Fic - Brasília International Film Festival 2009.

Who are Ruan Canniza's colleagues at Sofa Digital?

Ruan Canniza's colleagues at Sofa Digital include Osias Carvalho, Claudia Bianco, Desirée Gerhardt, Raíssa Hamanaka, and Antonio Diederichsen.

How can I contact Ruan Canniza?

You can use AeroLeads to view verified contact signals for Ruan Canniza at Sofa Digital, including work email, phone, and LinkedIn data when available.

What schools did Ruan Canniza attend?

Ruan Canniza holds Ensino Superior, Marketing from Universidade Anhembi Morumbi.

What skills is Ruan Canniza known for?

Ruan Canniza is listed with skills including Acquisitions, Sales, Film Festivals, International Logistics, Digital Cinema, Cinema, Film, and Pay Tv.

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