The Players Fund is pioneering a new frontier in venture capital as the UK's first athlete-led firm, founded by athletes, to empower the athlete community as investors. Our first-of-its-kind firm brings together a collective of renowned athlete investors alongside seasoned VCs, leveraging their combined expertise, global access to opportunities and value creation ability, to support exceptional entrepreneurs and accelerate the future of athlete investing.

4CAST is the face of athlete-led business. Media & Production | Investments. The brainchild of Ben Stokes, Stuart Broad, and Jofra Archer, 4CAST is the first athlete led brand of its kind.The 4CAST Collective provides an entrepreneurial outlet for a dozen internationally acclaimed athletes to explore enterprise opportunities whilst maintaining high standards in competition. With the focus on four core facets, 4CAST successfully monetises media creation and distribution, the development of proprietary merchandising products, management of our e-sport gaming roster and access to early stage venture via the 4CAST Investment Fund as the cornerstone of our enterprise.

Hana Kuma is an Emmy Award-nominated, story-driven, and multicultural creative house founded by Naomi Osaka that disrupts the default with joyful craftsmanship. Empowered by SpringHill and UNINTERRUPTED.Directly related to the meaning of our name (In Japanese, Hana stands for Flower and Kuma for Bear) Our work serves as a platform to amplify the juxtapositions. Our work stays grounded in universally enjoyable themes while exposing our audience to an expanded worldview — an international collection of voices and perspectives full of the nuanced details drawn from our experiences.At Hana Kuma we believe that just one idea can make a momentous impact and inspire our audience to create change. As we bring our narratives to life, we take care to deliver with the kind of pride and craftsmanship that is authentic to the cultures represented.

The Bell Partnership is a London based private investment group with interests in early stage venture, real estate, and Seed investing. The group operates an active investment programme alongside a strategic advisory arm, assisting early stage businesses with both capital and strategic advice.Most notably, the partnership are responsible for co-founding the UK’s first athlete entrepreneurial collective alongside leading British athletes.

A stunning collection of award winning, unique and luxurious apartments set within a three-storey Grade II-listed Georgian townhouse, located in the heart of the historic city of Durham. Previously named The Sunday Times Property of The Week and once played host to Her Majesty The Queen, 52 Old Elvet is a building steeped in history with exquisite interior detail offering the height of luxury. Originally a family home built in the mid-1700s, 52 Old Elvet offers exceptionally contemporary apartments in a 310-year-old architectural treasure that seamlessly blends the past with the present. Enjoy modern conveniences such as a spacious living/dining area, a well-equipped kitchen and free Wi-Fi, all wrapped up within chic interiors. Every apartment is completely individual, boasting quirky features which have been carefully preserved and restored to offer an unforgettable city living experience.Situated in one of the most unrivalled locations in Durham, 52 Old Elvet benefits from peaceful surroundings on the bank of the river.Only a short five minute stroll across Elvet Bridge into the city centre where you will find the iconic Durham Cathedral as well as a variety of cafes, restaurants and shops lined along cobbled streets. Prince Bishops shopping centre is also within close proximity to the apartments whilst Walkergate, which is home to many stylish bars and restaurants, is just across the river.

Overseeing the management, maintenance and marketing of our portfolio of student and professional housing in the Cathedral city of Durham.Housing over 60 students, we have built an efficient team with digital processes to streamline the day to day landlord management issues.

PSB Properties is a premium housing and development company based in the Cathedral city of Durham.Managing a portfolio of student properties and having recently moved into the housing and commercial development sector, PSB Properties boasts over 20 years experience in the buy-to-let market in Durham with thousands of satisfied previous tenants and corporate clients.

Advisor to MintStars, an NFT subscription platform for models and creators. Funded by Polygon & incubated at the Harvard Innovation Labs Venture Program. We aim to help creators earn more, combat piracy, & reduce burnout.

SMD is a British digital marketing and advertising agency operated across London, Durham and St.Andrews. The business, incorporated by founder Ruari Bell in 2016, was born with the ambition to provide companies a professional service of online digital advertising.Following five years of continued growth, and with several years previous experience growing D2C and consumer tech companies, our team have established SMD as a premium provider of online business development. We are now proud to illustrate a loyal client base that stretches across the globe from SMEs to Blue Chip companies such as: Visa, Budweiser, Amazon Prime and many more.

Tidal Media House specialises in working with sustainable & innovative startups to optimise their growth during the pivotal early stages of business. Tidal is partitioned into four main facets to facilitate the full development package: Media Buying, Growth and Management, Influencer Marketing and Content Creation. We have consistently increased clients' monthly audiences by 450 - 3,600 targeted customers through our media buying and in-house specialist social software, as well as increasing audience interaction and, ultimately, conversions/downloads. We are a data-led company and our success lies in quantifiable metrics: we have grown clients' online discoverability by 47-65% month on month with 36-62% of these users making purchases/bookings/downloads on their discoveries.

At RV Corp, I worked alongside the founders during the early stage of the business, advising on their go-to-market strategy that led to a successful 2018/2019 window. Our focus was on utilising a digital first approach to sports management and maximising commercial opportunities for our players off the pitch. This was achieved by using proprietary technology to target young footballers with the best commercial ability. Scaling their commercials and influence to ensure an increase in value for subsequent transfer windows.

A specialist private development brand with a premium approach to the property market. Through a strong network of global investors and partner organisations FiftyTwo Group strive to develop off market high value opportunities. Known for developing heritage assets, we utilise partnerships with trusted and established professionals in the legal, accounting, management, and financial sectors to address each opportunity on an bespoke basis and serve as the forward facing brand in which the development is marketed.Servicing Newcastle, Edinburgh and London, FiftyTwo Group are responsible for a variety of eponymously branded developments nationwide.