Marcus Ruark Email and Phone Number
Austin, TX, US
Marcus Ruark's Location
Austin, Texas, United States, United States
About Marcus Ruark
Experienced, successful, entrepreneurial executive with proven leadership in growing companies and new markets. Demonstrated success across multiple executive positions, including CEO, COO, VP of Sales and Marketing, and VP of Products and Strategy. Broad spectrum of industry, regulatory, and technology experience, including healthcare, enterprise software, consumer and business Internet services, RTLS/RFID, and robotics. Ability to execute and succeed in fast-paced, uncertain, and demanding environments. US Air Force Veteran.• 20+ years of leadership experience in high-growth technology companies in competitive markets.• 4+ years of leadership in the medical cannabis industry, including President of the leading innovative state-licensed medical cannabis operator in Texas.• Experience developing and implementing comprehensive, multi-element, metrics-driven marketing programs, including market segmentation, customer targeting, strategic messaging and positioning, channel partner program, lead generation, sales toolkits, marketing communications and analyst/media relations.• Business development and direct sales experience. Repeated success driving new products into new markets. Experience building and running direct sales, channel sales, and hybrid sales models.• Proven product strategy executive, building and leading successful teams for leading software companies, delivering critical value across diverse customers and industries.• Co-founded two successful technology companies, including raising over $21M in venture funding.Specialties: Executive Leadership & Management, Marketing, Product Strategy, Sales (Direct and Channel), Business Development, Corporate Strategy, Operations, Finance, Venture Capital, Contract Negotiation, Software Licensing, Pricing Strategy, Entrepreneurship, Sales Operations
Marcus Ruark's Current Company Details
Marcus Ruark Work Experience Details
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Engineering And Entrepreneurship TeacherSt. Andrew'S Episcopal SchoolAustin, Tx, Us
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Engineering And Entrepreneurship TeacherSt. Andrew'S Episcopal School Aug 2023 - PresentAustin, Tx, Us
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Coo And Co-FounderLone Star Bioscience 2022 - Present -
AdvisorElefante Inc 2022 - PresentSan Francisco, California, Us -
President, Goodblend TexasParallel 2017 - 2021Atlanta, Ga, Us• Built leading innovative Texas state-licensed medical cannabis company to develop and distribute "perfect shelf" of cannabis products to Texans with qualifying conditions such as PTSD, cancer, neuropathic pain, autism, epilepsy, multiple sclerosis, Alzheimer's, Parkinson's, and other neurological disorders.• Led all aspects of company strategy and operations, including cultivation, product development, manufacturing, marketing, sales, distribution, retail, compliance, and government affairs.• Launched multiple "first in Texas" products and initiatives, including edibles, first THC-dominant products, first topical products, first gummies, first CBN product, first cannabis beverage, and first mobile "CannaBus" dispensary to increase program awareness and enhance product distribution.• Worked with Texas legislators to expand the Texas Compassionate Use Program from 180,000 potential patients to over 4 million potential patients, while removing CBD requirements and increasing THC levels.• Secured $25M funding for state-of-the-art cannabis cultivation and production facility.• Created global Research and Development organization for parent company, Parallel, leading team of Ph.D. researchers for the development of industry-leading nano-infusions, inhalation devices, new products, and rare cannabinoid and terpene formulations for all Parallel markets. -
Vice President Of Customer SuccessFluence Bioengineering 2017 - 2017Austin, Tx, Us• Led 16-person Customer Success team for industry-leading horticulture lighting solutions company, including sales, customer service, and the horticulture solution specialists team.• Implemented new processes for customer relationship management (including the deployment of the company's first enterprise CRM system), sales cycles, forecasting, performance measurement, employee onboarding and training, and cross-functional/inter-departmental communication and reporting.• Promoted and applied "customer success" throughout the organization, including shipping, manufacturing, product development, ordering, payment processing, packaging, delivery, installation, training, and customer service and support. -
Vice President Of Strategic AccountsIntelligent Insites 2015 - 2016West Fargo, North Dakota, UsWhile serving as VP of Strategic Accounts (and also while serving as VP of Products and Strategy and VP of Marketing), consistently closed key strategic sales opportunities for Intelligent InSites.Key accounts included:• The industry’s largest-ever deal (the Department of Veterans Affairs, where Intelligent InSites is the foundational software platform of a $500M+ contract) in partnership with Hewlett Packard Enterprise,• The world’s largest for-profit healthcare system (HCA),• The largest U.S. rural healthcare system (Sanford Health), and • Back in 2010, the company’s first strategic enterprise healthcare system (Texas Health Resources).About Intelligent InSites:Intelligent InSites partners with its customers to transform healthcare with real-time operational intelligence that improves care, enhances the human experience and increases efficiency. Through its open, real-time technology platform, Intelligent InSites automatically collects and processes data from multiple data sources such as EHRs, financial systems, building systems, sensory and real-time location systems (RTLS), mobility solutions and other healthcare IT solutions, to provide actionable intelligence, achieve cost savings, drive operational excellence and improve the care experience. Using the enterprise-wide architecture of the InSites platform, healthcare systems can leverage legacy, current and future data sources to optimize their technology investments across the entire organization, and have the flexibility to meet changing organizational, regulatory and compliance needs. -
Vice President Of Products And StrategyIntelligent Insites 2013 - 2015West Fargo, North Dakota, UsBuilt and led ten-person Products and Strategy team, including product management, product marketing, corporate marketing, corporate strategy, and corporate branding. Introduced and advocated for company-wide design thinking and agile development. Developed “personas” to guide product design, messaging, and targeted value propositions. Analyzed, created, and managed product pricing strategy for multiple products, leveraging data from historical market opportunities, product COGS, customer value, and competitive pressures, and market-testing multiple pricing models over time.
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Vice President Of MarketingIntelligent Insites 2011 - 2013West Fargo, North Dakota, UsLed five-person marketing team that revamped company’s marketing strategy, processes, approach, brand, logo, messaging, tradeshow presence, and website, enabling Intelligent InSites to differentiate from existing competition and appeal to C-suite decision makers, strategic partners, and industry influencers. Implemented focused, metrics-driven marketing campaigns across multiple channels to increase demand generation and shorten sales cycles.
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Director Of Business DevelopmentIntelligent Insites 2009 - 2011West Fargo, North Dakota, UsDrove company’s transition to partner-driven sales strategy. Developed and executed channel distribution sales model. Created and implemented Value-Added Reseller methodology and materials, including detailed recruiting and onboarding stages, milestones, and program materials.
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Vice President, Sales And MarketingGigablast, Inc. 2007 - 2008• Led all marketing, product management and public relations for Gigablast, Inc., the leading provider of paid Internet search results. Spearheaded the successful re-launch of the www.gigablast.com consumer-oriented Internet search website and underlying Internet search engine technology. Increased consumer website traffic by 60% despite limited marketing budget and resources.• Revamped sales strategy and operations, increasing deal revenue by 100% over prior year. Ran business development, securing Internet search deals with multiple marquee Internet properties. • Provided key strategic direction and decision-making, including focus on compelling and differentiating features such as “freshness dating” for Internet search and a next-generation search advertising model. -
Director Of Regional SalesPango Networks, Inc. 2006 - 2007Us• Led all sales executives in sales performance, closing key deals while navigating complex 12-month sales cycles.• Developed ROI-driven, enterprise sale model for RFID-location tracking company’s healthcare vertical. • Focused on consultative-selling/relationship-selling sales approach for RFID asset tracking and management solution. Expanded total sales pipeline for Central US by 200%.• Created and executed targeted cold-calling campaign for specific, “budget-ready” accounts throughout territory. Managed RFP processes for multiple deals, from pre-RFP “guidance” phase, through development, to final presentation and award. -
Vice President, Marketing And SalesRiver Logic, Inc. 2005 - 2006Dallas, Texas, Us• Built and led sales team to develop and grow US market for strategic enterprise optimization software. Target companies included Fortune 1000 businesses in manufacturing, retail, paper, utilities, oil and gas.• Led corporate marketing strategy, marketing communications, and product messaging. Created and executed go-to-market plan, developed website content and sales collateral, and designed and led customer demand generation.• Developed and managed sales process, including sales and account strategies, weekly pipeline reviews, and forecast management. -
Co-Founder, Ceo, CooOptiant, Inc. 2000 - 2005Burlington, Ma, Us• Built industry-leading supply chain optimization software company from 4 to 50 employees. • As CEO and Co-founder, led an initial fund-raising process, raising $7.1M in venture capital from Battery Ventures. As COO, raised an additional $14.5M over multiple rounds from Battery and additional investors.• Established strategic vision and drove operational results. Delivered 100% average annual growth in first four years.• Managed Human Resources, Information Systems, Administration, and Finance departments. Proactively led search for Optiant’s first non-founder CEO.• Led account management for Optiant’s premier lighthouse customer, closing the initial deal in 2001 and 4 follow-on sales from 2002 through 2004. Achieved or exceeded 100% of annual account plan every year, averaging 16% of company's total annual revenue. -
Co-Founder And CooCommotion Technology, Inc. 1998 - 2000• Managed business operations of industrial automation and robotics software start-up company. • Negotiated successful acquisition to Brooks Automation (Nasdaq: BRKS) in 2000.• Created and executed corporate marketing plan. Managed relationships with industry press.• Acted as company's sole sales representative. Major accounts included Electroglas, PRI Automation, and Motorola.
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Program ManagerUnited States Air Force 1995 - 1997Randolph Afb, Tx, Us• Led integrated government and contractor product team to develop $20M advanced signal processing system. Delivered successful system on-time and under-budget.• TS/SCI classified activities.• Awarded Defense Meritorious Service Award for exceptional achievement and contribution. -
Program ManagerNational Security Agency 1992 - 1995Ft. Meade, Md, Us• Initiated and managed multiple research programs to provide critical capabilities to the U.S. intelligence community and tactical military customers. • Developed high-performance software toolkit using advanced signal processing algorithms. • TS/SCI classified activities.
Marcus Ruark Education Details
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Stanford UniversityManagement Science And Engineering -
Stanford UniversityElectrical Engineering
Frequently Asked Questions about Marcus Ruark
What company does Marcus Ruark work for?
Marcus Ruark works for St. Andrew's Episcopal School
What is Marcus Ruark's role at the current company?
Marcus Ruark's current role is Engineering and Entrepreneurship Teacher.
What schools did Marcus Ruark attend?
Marcus Ruark attended Stanford University, Stanford University.
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