Marcus Ruark Email & Phone Number

Austin, TX, US

Austin, TX, US

San Francisco, California, US

Atlanta, GA, US

• Built leading innovative Texas state-licensed medical cannabis company to develop and distribute "perfect shelf" of cannabis products to Texans with qualifying conditions such as PTSD, cancer, neuropathic pain, autism.
• Led all aspects of company strategy and operations, including cultivation, product development, manufacturing, marketing, sales, distribution, retail, compliance, and government affairs.
• Launched multiple "first in Texas" products and initiatives, including edibles, first THC-dominant products, first topical products, first gummies, first CBN product, first cannabis beverage, and first mobile.
• Worked with Texas legislators to expand the Texas Compassionate Use Program from 180,000 potential patients to over 4 million potential patients, while removing CBD requirements and increasing THC levels.
• Secured $25M funding for state-of-the-art cannabis cultivation and production facility.
• Created global Research and Development organization for parent company, Parallel, leading team of Ph.D. researchers for the development of industry-leading nano-infusions, inhalation devices, new products, and rare.

Austin, TX, US

• Led 16-person Customer Success team for industry-leading horticulture lighting solutions company, including sales, customer service, and the horticulture solution specialists team.
• Implemented new processes for customer relationship management (including the deployment of the company's first enterprise CRM system), sales cycles, forecasting, performance measurement, employee onboarding and.
• Promoted and applied "customer success" throughout the organization, including shipping, manufacturing, product development, ordering, payment processing, packaging, delivery, installation, training, and customer.

West Fargo, North Dakota, US

• While serving as VP of Strategic Accounts (and also while serving as VP of Products and Strategy and VP of Marketing), consistently closed key strategic sales opportunities for Intelligent InSites.Key accounts included:
• The industry’s largest-ever deal (the Department of Veterans Affairs, where Intelligent InSites is the foundational software platform of a $500M+ contract) in partnership with Hewlett Packard Enterprise,
• The world’s largest for-profit healthcare system (HCA),
• The largest U.S. rural healthcare system (Sanford Health), and
• Back in 2010, the company’s first strategic enterprise healthcare system (Texas Health Resources).About Intelligent InSites:Intelligent InSites partners with its customers to transform healthcare with real-time.

West Fargo, North Dakota, US

Built and led ten-person Products and Strategy team, including product management, product marketing, corporate marketing, corporate strategy, and corporate branding. Introduced and advocated for company-wide design thinking and agile development. Developed “personas” to guide product design, messaging, and targeted value propositions. Analyzed, created.

West Fargo, North Dakota, US

Led five-person marketing team that revamped company’s marketing strategy, processes, approach, brand, logo, messaging, tradeshow presence, and website, enabling Intelligent InSites to differentiate from existing competition and appeal to C-suite decision makers, strategic partners, and industry influencers. Implemented focused, metrics-driven marketing.

West Fargo, North Dakota, US

Drove company’s transition to partner-driven sales strategy. Developed and executed channel distribution sales model. Created and implemented Value-Added Reseller methodology and materials, including detailed recruiting and onboarding stages, milestones, and program materials.

• Led all marketing, product management and public relations for Gigablast, Inc., the leading provider of paid Internet search results. Spearheaded the successful re-launch of the www.gigablast.com consumer-oriented.
• Revamped sales strategy and operations, increasing deal revenue by 100% over prior year. Ran business development, securing Internet search deals with multiple marquee Internet properties.
• Provided key strategic direction and decision-making, including focus on compelling and differentiating features such as “freshness dating” for Internet search and a next-generation search advertising model.

US

• Led all sales executives in sales performance, closing key deals while navigating complex 12-month sales cycles.
• Developed ROI-driven, enterprise sale model for RFID-location tracking company’s healthcare vertical.
• Focused on consultative-selling/relationship-selling sales approach for RFID asset tracking and management solution. Expanded total sales pipeline for Central US by 200%.
• Created and executed targeted cold-calling campaign for specific, “budget-ready” accounts throughout territory. Managed RFP processes for multiple deals, from pre-RFP “guidance” phase, through development, to final.

Dallas, Texas, US

• Built and led sales team to develop and grow US market for strategic enterprise optimization software. Target companies included Fortune 1000 businesses in manufacturing, retail, paper, utilities, oil and gas.
• Led corporate marketing strategy, marketing communications, and product messaging. Created and executed go-to-market plan, developed website content and sales collateral, and designed and led customer demand generation.
• Developed and managed sales process, including sales and account strategies, weekly pipeline reviews, and forecast management.

Burlington, MA, US

• Built industry-leading supply chain optimization software company from 4 to 50 employees.
• As CEO and Co-founder, led an initial fund-raising process, raising $7.1M in venture capital from Battery Ventures. As COO, raised an additional $14.5M over multiple rounds from Battery and additional investors.
• Established strategic vision and drove operational results. Delivered 100% average annual growth in first four years.
• Managed Human Resources, Information Systems, Administration, and Finance departments. Proactively led search for Optiant’s first non-founder CEO.
• Led account management for Optiant’s premier lighthouse customer, closing the initial deal in 2001 and 4 follow-on sales from 2002 through 2004. Achieved or exceeded 100% of annual account plan every year, averaging.

• Managed business operations of industrial automation and robotics software start-up company.
• Negotiated successful acquisition to Brooks Automation (Nasdaq: BRKS) in 2000.
• Created and executed corporate marketing plan. Managed relationships with industry press.
• Acted as company's sole sales representative. Major accounts included Electroglas, PRI Automation, and Motorola.

Randolph AFB, TX, US

• Led integrated government and contractor product team to develop $20M advanced signal processing system. Delivered successful system on-time and under-budget.
• TS/SCI classified activities.
• Awarded Defense Meritorious Service Award for exceptional achievement and contribution.

Ft. Meade, MD, US

• Initiated and managed multiple research programs to provide critical capabilities to the U.S. intelligence community and tactical military customers.
• Developed high-performance software toolkit using advanced signal processing algorithms.
• TS/SCI classified activities.

Ms, Management Science And Engineering

Bs, Electrical Engineering