Rubab Fahad Email & Phone Number

Dubai, United Arab Emirates

• Leading the people excellence function (Talent & OD, L&D, Culture & Engagement, HR Communications, Emirati Development) for a +24,000 employee healthcare network• Driving cultural integration and transformation initiatives.• Developed a tailored talent strategy to accelerate Emiratization efforts in alignment with UAE's economic vision and strengthen leadership pipeline in healthcare. • Executed multiple digitization initiatives across healthcare education, employee engagement, and talent management.• Promoting DEI through various partnerships and programs supporting women empowerment and people of determination.

Pakistan

Successfully led people operations for a dynamic supply chain function, delivering fastest growth in CCI’s 2nd largest business operation, helping deliver business growth & productivity.Achievements:• Greenfield plant launched with right talent induction & smooth union transition. Upskilling/reskilling of employees to improve line efficiencies and enable career growth. 88% engagement score achieved.• Designed and applied a comprehensive talent development strategy, competency, and compensation framework to support the business and achieve ambitious growth plans. Improved bench strength from 30% to 65%.

Pakistan

Expertise in learning tools, platforms, and hybrid methodologies to build a self-driven, agile learning culture through Leadership, Functional and Digital capability investments and interventions.Achievements:• Digitization and customer focus at the core of learning strategy. Directly impacted business performance through tailored learning solutions. Highest scores (8.8/10) in company climate survey.• Learning toolkit – CRT, VILT, LinkedIn Learning, HMM Spark, Bookboon, Coach Hub, LMS, speaker series, customized programs with external consultants, Byte-size, SME collaboration.

Lahore, Pakistan

Achievements:• End to end design & delivery of a major transformation initiative for largest layer of salesforce (+2,000 employees) resulting in superior performance and robust talent pipeline to sales leadership roles. • Designed and executed development center for all sales managers to identify individual capability focus areas in functional and leadership development. • Core consultant in game-changing cultural transformation initiatives of Values Play Shop and Top 150 extended leadership platform, generating engagement, retention, and ownership amongst employees.

Lahore

Achievements:• Implemented revenue growth strategies to achieve Value Growth ahead of Volume Growth resulting in double digit growth in NSR & EBIT• Transformed way of doing business by successfully negotiating long-term contracts delivering financial turnaround on loss making accounts for the first time with all three international customers• Creating significant gains on profitability through managing credit lines & Accounts Receivables.

Pakistan

End-to-end account management for International Modern Trade customers of Coca-Cola in Pakistan.

Pakistan

Achievements:• Led turnaround of Recruitment to Talent Acquisition by developing systemized processes, structured programs & creative executions to generate talent attraction & build CCBPL's employer brand.• Internal Hiring Ratio from 35% to 56%; Gender diversity increased by 2%• Time to fill at 30 days vs 45-day standard; Offer Acceptance rate improved from 79% to 89%• Launched/strengthened young talent programs to build talent pipelines for core business functions:• Management Trainee, Technical Apprentice - with first ever female induction (56% of 2014 batch), Supply Chain Trainee – first female Forklift Operators & Sales Trainees hired.• Summer @ CCBPL - Flagship internship program launched. • Coke Quest (campus-based experiential learning program) – 38% hired vs target of 20%.• Launched & executed Savvy & Successful – Coca-Cola’s first women empowerment and recognition platform in Pakistan with the events generating PKR 30m media impact • Launch of first integrated media campaign for employer branding (Radio, Website & Direct Mail) which doubled traffic & increased registered users on CCBPL career page by 66%.

Istanbul, Turkey

Achievements:• Co-facilitated Hay consultants to redefine leadership competencies and talent assessment framework.• Training content development and delivery on new talent framework; SAP Successfactors Performance Management module launch.• Strengthened inclusion through supporting intercultural sensitivity & collaboration between Pakistan & Group office.

Pakistan

Achievements:• Training needs assessment executed for +700 employees, identifying top three competencies to develop for both individuals & functionally. • Initiated two strategic CSR projects for CCBPL, focusing on rehabilitation of flood victims and economic empower of women (through microfinance)• Ranked amongst top-5 senior manager performers in assessment center. • Developed & implemented training evaluation procedures to gauge the impact of development activities. Created & launched first CCBPL newsletter & internal website.

• Top Performer of the batch with highest performance ratings (16 hired from 14,000 applicants)• Revamped MT program & executed Management Trainee hiring

Ma, Marketing & Communications

Bsc (Hons), Social Sciences

A' Levels

O' Levels