• Closely work with brand teams on consumer insights and strategy. • Liaise with research agencies for developing studies for brands – Copy testing, Focus Groups and other industry required brand studies. • Consumer Insights using Ipsos’s tool Brandpuls CMI (Consumer Multimedia Index) and mapping brand requirements on the tool available. • Working closely with Digital Planners for building a digital data tool for them. • Perform in-house researches for quick answers to strategy questions. • Work on consumer journey for Pitch presentations • Project Manager for current BI tool- Qlikview and for all the upcoming tool-centric projects. • Develop solutions to better cater to the data needs of the internal and external clients. • Work on converting D&A to a revenue function. • Propose and deliver thought leadership projects for the organization • Experimenting predictive and machine learning on the data sets to test for the results• Read Household Panel, Brand Funnels, Retail Audit and other brand data sets to propose strategic direction.

● Conducted business analysis to determine trends. Collaborated with sales team to successfully launch new products and determine brand positioning and re-position and media effectiveness. Design and implement consumer and trade promotional campaigns as well as materials to carry out those initiatives.● Conducted comprehensive competitive analysis, recommending adjustments to company initiatives in response to market trends ensuring company continued to maintain competitive edge.● Ensure alignment internally and externally across local and global stakeholder through effective and regular communication methods. To extend awareness about the organization through website (global and local both) and social media.● To channel consistent messages to employees, customers and media.● To assist in developing communication materials for launch of new product, trainings, customer stories, newsletter, performance feedback or any other communicative write-up for sharing across the organization. Collaborated with sales team to create compelling and engaging sales support material to enhance sell-in and pull-through of products and promotions.● Developed promotional items for customers, employees and other stakeholders.● Worked on quarterly/annual reports for ongoing and future results and strategies.● Responsible for additional task of managing trade completely. Succeeded in increasing market share and introducing new products on the trade lane.● Suggested ideas for managing the seasonal products (use of special equipment); to make it more profitable and low maintenance.● Regular liaison with internal/external and local/global stakeholders.● Handled CSR project on behalf of the organization basis the Maersk Global CSR criteria.

● Along with routine tasks, was assigned an additional responsibility of managing Key client team.● Managed Process Excellence project for improving documentation process in Maersk Pakistan. Results were recognized by global office.● Trained staff to deliver a high standard of customer service.

● Responsible in task-related job of Customer Service which was in accordance to MaerskLine’s quality concept and at all times to exercise constant care.● Handled customer from the point where sales left, till where the shipment cycle ended.● Held meetings with customers to improve efficiency and solve their issues.● Worked on reporting tools to achieve assigned targets.● Brought about improvements in processes to achieve team cohesiveness and ease in accomplishing targets.

● Followed developments locally and globally within Maersk Global services, systems, organization and capabilities in general.● Continuously strived to improve data quality, service levels and productivity. Ensured all business activities were maintained as per SOPs and that all customers/shipments managed by the team were treated professionally and in an expedient manner.● Be actively involved in the planning and organization of tasks within the team.● Made sure everyone in the team has a job description and is fully aware of his/her role and objectives.● Coached the team. Monitored performance and gave input to management. Kept manager promptly informed of key issues within area of responsibility. ● Provided written reports/analysis and updates as required by the management team.● Investigated and solved customers' problems (these, at times, were more complex or long-standing problems that were passed on by customer service assistants).

● Monitored Transport Documents preparation process by the Global Service Centre (Pune, GSC) and ensured timely and accurate delivery of Bills of Lading was achieved.● Ensured MaerskLine’s policies, guidelines and procedures were adhered to. Also local, national and international rules and regulations related to shipping activities.● Interfaced with clients in order to provide excellent customer service in a timely, efficient and professional manner.● Worked closely with other departments/destination offices to provide customers with seamless service. ● Executed assigned tasks and all other necessary systems’ update correctly and timely as per standard operating procedures and within deadlines.● Worked on daily reporting for smooth running of the process cycle.● Initiated projects for achieving efficiency within the department.

● Coordinated with Global Sharing Center (Pune, India) to solve discrepancies and improve coordination.● Assisted in training employees on new standard procedures.● Continuous coordination with other stakeholders for improvement on KPI scores of scorecard.● Suggested ways to improve score on weekly scorecard.● Designed a check-list for a procedural check of upcountry offices.● Took an initiative in reducing the number of amendments sent by customers (one of the KPIs).● Analyzed different reports to find out weak areas and then gave factual analysis to managers.● Pulled out reports, worked on it and circulated to concern desks so target could be achieved (e.g. B/L turn time).● Contacted customers to get their feedback. Educated and informed them of ways of avoiding processing delays.● Weekly analyzed Key Clients and suggested ways for improvement.● Coordinated with other departments to know their problem areas. Advised and trained them accordingly.● Suggested improvements in call center which were implemented and recognized.

● Worked on development of a new database application (UFONE-CREDIT CARD application) using Developer 2000 platform.● Took customer requirements and discussed system limitations.● Performed demo testing for users.● Assisted in handling user queries.

● Worked on pre-sales of their product (call-center solutions) – proposals, quotations and research.● Worked on 2B Technologies’ biannual magazine.● Attended PSEB conference at Pearl Continental Hotel, where 2B Technologies was contesting for PSEB best product award. Attended IT exhibition held at Expo Center, where marketing of 2B Technologies’ products was conducted.

● Developed the BPPV’s (Business Process Procedure Videos) – interactive videos of transactions, developed for end-user training of each module of SAP.● Interacted with users to understand their concerns about the new system, helped them out in understanding the system and procedures.● Checked the system for requirements collected from users.● Developed user manuals and videos for users’ ease.● At a later stage, an individual module of Material Management was assigned to me