Overseeing two lifestyle brands in the heart of Brussels with 262 rooms and 57 apartments, next to the European Parliament with a team of 110+ associates, a signature restaurant and bar, meeting facility of 8000 square feet with a large ballroom, delivering unparalleled experience to Head of States, Government officials, Business executives and leisure travelers. Improving the guest’s satisfaction, building loyalty, implementing operational excellence, driving return for owners and Marriott and developing talents pipeline.Key Achievements:Successfully grown market share with an RGI of 110.6 in 2022 (vs. 106 in budget) and #2 in RPI ranking in the market.Grew Both hotel total revenue combined by 21.6% vs budget (Renaissance +18.6% and MEA by 18.3%).Delivered great financial return for the owners with a GOP of 30.6% for Renaissance (+3.3%pt vs budget) and 64.3% (+2.7%pt vs budget) for Marriott Executive Apartments Brussels.Re-oriented the Food & Beverages strategy to grow the revenue by +17.6% above budget in revenue, delivering a profitability at 17% (+0.5%pt vs budget) in spite of the energy crisis and market volatility.Improved Associate satisfaction with 83%, +13%pt above previous year and +3%pt vs Best Employer Europe).Built solid rapport with the owners, based on trust, open and proactive communication and effectively managing the hotel operations, financials and asset management.Diligently controlled the Balance Sheet and cash flow to minimize the costs for the owners.Established a very good relationship and productive approach with the hotel’s highly unionized representatives, through pro-active and honest communication, walking the talk and caring for the associates.

Overseeing over 350 talents in all areas of this lifestyle 4 star hotel including food & beverages, safety and security, finance, human resources, sales marketing and engineering enables my passion for improving the execution of day-to-day operations. I currently hold responsibility for profit from our 482-room inventory, 4 food and beverage outlets, 1200sqm of banquet space, and other smaller profit centers within the Aloft Kuala Lumpur Sentral.Key Achievements:Successfully grown market share year-on-year (+4.6% in 2019, +6% in 2018)Delivered exceptional financial return for the owners and Marriott with over 40% GOP in 2019 & 2018Built solid rapport with the owners with proactive and on-going communication; earning their trust to effectively managing the hotel operations and financials. It was particularly important during the Covid-19 pandemicDiligently controlled the Balance Sheet and cash flow during the Pandemic to minimize the costs for the ownersImplemented much-needed contingency measures, re-negotiating maintenance contract, IT services and other fees to reduce cost and achieved a 45% flow-through for second half of 2020Grew guest satisfaction by +5.7% in 2020 in spite of Covid-19 disruption, and +2%pt in 2019Associate loyalty: reduced turnover by 4% year-on-year. Associate Engagement Survey +3pt in 2019Built customer loyalty beyond reason to set the hotel in the Top 50 for Asia-Pacific in highest member enrollment.

Building on my experience at the hotel, and gathering operational exposure, my role at Sheraton Grande Sukhumvit as second in command entailed shared responsibility for the operation and profitability of the 420 room’s property, in Bangkok’s key business and leisure district. The hotels facilities comprised of four upscale restaurants, two bars, a large banquet operation and 1,000 sqm spa & fitness facilities.Key Accomplishment as Hotel ManagerCustomer focused: achieved +4.7%pt over benchmark in GuestVoice, leading to a 67% customer return ratioAssociate loyalty: reduced the turnover by 3.9%pt from 13.5% to 9.6% in operations departments. Led by example, empathy and fairness, recognizing, rewarding each achievements and making each member feel belongBest in Class 2016-2018. Top scores in Brand Standard Audit, Global Food Safety and Fire Life Safety AuditsRenovation Project: repositioned the signature Thai restaurant with clear identity, culinary concept, story-tellingCare for Community: led several Corporate Social Responsibility (CSR) initiatives to raise funds for the local charity and saving a dozen children in need for heart transplant.

Key Achievement as Director of Sales & Marketing:Grew hotel room revenue year-on-year with a + 25% over 3 yearsSuccessfully grown market share every year to position the hotel #2 in RevPar Index (competitors: Four Seasons, Grand Hyatt, Conrad, Intercontinental, JW Marriott)Created a strategic and comprehensive Social & Digital Marketing plan generating over $1 million in incremental revenue for Food & Beverages, Spa and accommodationBest in Class Sales & Marketing leader. Recipient of multiple awards from Starwood Asia-Pacific Continent for 3 consecutive years

• Opened HOT with an average rate 66% higher than the competitive set• Led the hotel to No.1 position in ARI and No. 3 in RGI within 3 months after the opening• Exceeded the budget & forecast by 30% by year-end• Achieved positive GOP within the second month of opening, 44% of GOP in 2011 • Established the hotel as the most luxurious 5 star hotel in Chongqing and leading hotel for weddings, high-end social events and VIP stays

Key achievements: Business deal worth of $ 1 millions dollars through a sales mission to the US market and crew business deal worth of $500,000. Increase the leisure segment from 17% to 29% overall. Drive small and medium size MICE business and reached over 25% of on-line business. Finally, repositioned the hotel on the luxury market, on-line with the global repositioning of the Sofitel Brand.Stabilize the hotel sales team, hire, train and develop new associates to fit into the hotel vision. Set targets and guidelines for the team to achieve successfully the hotel budget.

(Reporting to the General Manager)•Managing a full team of 22 persons•In charge of all sales & Marketing Department (Corporate, MICE, Leisure & Catering)•Prepare the budget and the marketing plan for the year 2009 and rates policy for 2010-2011.•Recruit, select, train and motivate the Sales team•Lead and administrate the Sales program of the hotel•Define the hotel pricing policy for Corporate, Leisure, Government, Distribution (e-bookings).

Assistant Director of Sales Corporate & MICE (acting as DOS Corporate & MICE since August 2006)(Reporting to the EAM-Marketing and to the General Manager)•Increased the Revpar by 16%, room revenue by 12% and the ARR by 15% for the whole complex compare to YTD budget.•Define the hotel pricing policy for Corporate, Leisure, Government, Distribution (e-bookings).•Prepare the budget and the marketing plan for the year 2008.•Manage the Sales of all the 4 properties•Implements sales action for the sales team•Closely monitor accounts revenue and business production for Corporate, MICE, and Government on monthly basis.•Develop relationship with new corporate businesses•Lead and administrate the Sales program of the hotel•Recruit, select, train and motivate the Sales Department team to achieve their targets.•Define Sales Managers individual target, team target and implement high motivation program to achieve the targets.•Schedule a personalized career program for each Sales Person

(Reporting to the General Manager)•Developed business relationship with International Corporate companies, Embassies, Airlines•Developed MICE businesses and Caterings•Achieved Sales & Marketing budget in terms of revenue, ARR and production.•Assisted the Director of Sales & Marketing to prepare the budget for Sales & Marketing