Manager, Cx Platforms
Current
Dec 2024 - Present
AeroLeads people directory · profile
Ruben Alanis Email & Phone Number
Data Analytics | Web Analytics | Product Analytics | Digital Analytics | Tracking | Measurement | Technical Marketing | E-Commerce | TMS | GTM | GA4 | Mixpanel | Cookie Consent | Consulting
at
Blend
2 work emails found
@everymundo.com
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Data Analytics | Web Analytics | Product Analytics | Digital Analytics | Tracking | Measurement | Technical Marketing | E-Commerce | TMS | GTM | GA4 | Mixpanel | Cookie Consent | Consulting
Location
Miami, Florida, United States
Who is Ruben Alanis? Overview
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Quick answer
Ruben Alanis is listed as Data Analytics | Web Analytics | Product Analytics | Digital Analytics | Tracking | Measurement | Technical Marketing | E-Commerce | TMS | GTM | GA4 | Mixpanel | Cookie Consent | Consulting at Blend, based in Miami, Florida, United States. AeroLeads shows a work email signal at everymundo.com and a matched LinkedIn profile for Ruben Alanis.
Ruben Alanis previously worked as Manager, CX Platforms at Blend and Lead Analyst, Digital Analytics at Blend. Ruben Alanis holds Master Of Science In Data Science, Data Science from University Of Notre Dame.
Company email context
Email format at Blend
This section adds company-level context without repeating Ruben Alanis's masked contact details.
{first}@everymundo.com
89% confidence
AeroLeads found 2 current-domain work email signals for Ruben Alanis. Compare company email patterns before reaching out.
Profile bio
About Ruben Alanis
Data Analytics & Tracking detailed-oriented professional with 10+ years of experience who helps international and domestic companies achieve end-to-end data collection and implement eCommerce tracking. I think of data as one of the most important pillars of any company, so quality is paramount. To achieve this, I have developed thorough dataLayers and used multiple Tag Management Systems as well as web analytics tools to build reliable reports to help with business decisions. To present results, I have had to communicate/translate technical information and projects to non-technical audiences such as customers and directors. Some of my work has been published in several articles with the purpose of sharing useful knowledge with other data enthusiasts.
Listed skills include Digital Marketing, Microsoft Excel, Project Management, Marketing, and 41 others.
Current workplace
Ruben Alanis's current company
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5 roles
Ruben Alanis work experience
A career timeline built from the work history available for this profile.
Lead Analyst, Digital Analytics
Mar 2023 - Dec 2024
Tracking Manager
Customer Tracking:• Lead analytics and eCommerce tracking projects for more than 100 international carriers• Implement a complete eCommerce tracking infrastructure, from data collection using dataLayers to data visualizations and reporting • Provide data analytics, tracking, and eCommerce consultancy services• Manage internal and external data collection strategies using tools like Google Analytics, Google Tag Manager, Adobe Analytics (Omniture), Tealium, Ensighten, Mezzobit, etc• Lead efforts to migrate all our clients from Universal Analytics to GA4• Implement cookie consent using numerous strategies through the TMS (OneTrust/Cookie Pro, etc)• Publish articles relevant to the industry and articles to help our customers to share knowledge and solve common issues• Communicate/translate technical information and projects to non-technical audiences• Perform and execute full end-to-end analytics and tracking performance assessments• Identify and solve tracking and web functionality issues• Implement cross-device tracking• Communicate and coordinate with customers, partners, and other internal departments every tracking/analytics project• Implement Custom HTML tags and third-party pixelsProduct Tracking:• Lead every internal product tracking strategy and implementation• Setup every internal Google Tag Manager (GTM) account to track all products• Successfully migrated more than 100 Universal Analytics accounts to Google Analytics 4 (GA4)• Create dataLayers and implement event tracking for every product• Streamline and document internal tracking processes• Develop and implement strategies to track iFrames• Create end-to-end analytics and tracking strategy for the CMS• Conduct tests to ensure that intelligence and data are consistent with defined KPIs and product improvements• Create dashboards in GDS to evaluate product performance• Assure data quality and integrity• Collaborate with the Data Analytics department to send a monthly newsletter
Jan 2015 - Nov 2024
General Manager
Nacional De Alarmas S.A. De C.V.
• Website Management – Google Tag Manager / Google Analytics implementation• Manage internal projects and their budgets• I.T. implementation – New ticket creation software• Optimize internal cross-departmental processes• Develop digital marketing strategies and collaborate with the partner agency• Manage website content by updating new promotions and creating new pages
Jan 2014 - Dec 2014
Assistant General Manager
Nacional De Alarmas S.A. De C.V.
• Assist in the management and completion of new projects• Design ideas and strategic forms as well as assist in the development of marketing strategies• Execute internal reporting
May 2011 - Dec 2012
3 education records
Ruben Alanis education
Master Of Science In Data Science, Data Science
University Of Notre Dame
Business Informatics Engineering, Computer/Information Technology Administration And Management
Tecnológico De Monterrey
Certificate Of Banking & Finance, Finance, General
School Of Management Fribourg (Heg-Fr)
FAQ
Frequently asked questions about Ruben Alanis
Quick answers generated from the profile data available on this page.
What company does Ruben Alanis work for?
Ruben Alanis works for Blend.
What is Ruben Alanis's role at Blend?
Ruben Alanis is listed as Data Analytics | Web Analytics | Product Analytics | Digital Analytics | Tracking | Measurement | Technical Marketing | E-Commerce | TMS | GTM | GA4 | Mixpanel | Cookie Consent | Consulting at Blend.
What is Ruben Alanis's email address?
AeroLeads has found 2 work email signals at @everymundo.com for Ruben Alanis at Blend.
Where is Ruben Alanis based?
Ruben Alanis is based in Miami, Florida, United States while working with Blend.
What companies has Ruben Alanis worked for?
Ruben Alanis has worked for Blend, Everymundo Llc, and Nacional De Alarmas S.A. De C.V..
How can I contact Ruben Alanis?
You can use AeroLeads to view verified contact signals for Ruben Alanis at Blend, including work email, phone, and LinkedIn data when available.
What schools did Ruben Alanis attend?
Ruben Alanis holds Master Of Science In Data Science, Data Science from University Of Notre Dame.
What skills is Ruben Alanis known for?
Ruben Alanis is listed with skills including Digital Marketing, Microsoft Excel, Project Management, Marketing, Google Analytics, Information Technology, Analytics, and Ppc.
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