Ruben Choi Email & Phone Number

Los Angeles

• Having built strong relationships with the company over the years, Jerde provid- ed a great working environment with its move to DTLA and new office. Success- fully established a position to lead design teams for.
• Beijing Galaxy - Mixed-Use (Office, Retail, Culture) - Concept, SD, DD, CDR
• Longgang - Mixed-Use (Retail, Office) - Pre-Concept
• Powerlong Zhuji - Mixed-Use (Retail, Service Apartments, Office) - DD
• Jinan - Mixed-Use (Retail, Office, Service Apartments) - SD
• Shenguo-Ji - Mixed-Use (Hotel, Retail, Office, Service Apartments) - SD, DD

Rancho Cucamonga, CA

• Founder and currently silent partner. Xterra is a construction and mining equip- ment for heavy machinery for the Americas. During the initial and active years I was able to establish dealers in California, Nevada.
• Established Xterra branch for North America, Central America and South America.
• Created a strong branding for marketing.
• Established strong relationships with major companies such as FEMCO, Cum-berland Mine Services, Gencor, Hyundai, Toku America, D and A, Daedong.
• Established Dealers for the Americas.

Torrance, CA

• Tonight Soju Bar - Korean Dive Bar - San Francisco, CA
• iicha Soju Bar - Korean Dive Bar - San Francisco, CA
• Shabu Tonight - Japanese Restaurant - San Francisco, CA
• One Up Bar - Bar - San Francisco, CA
• Xterra Branch - Office - Downey, CA
• Home Coffee House - Coffee Shop and Toasts - San Francisco, CA

Venice, CA

• Initially hired as a senior designer and eventually promoted to project designer, quickly established a reputation for design and technical ability to lead project into construction. Trusted with maintaining client.
• Palms Pool Expansion - Las Vegas, NV - (Entertainment, Hotel, Landscape, Casino) - SD, DD, CDR, CA
• Palms Place - Las Vegas, NV - (Condominiums, Pool Landscape) - CA
• Palms Concert Venue, The Pearl - Las Vegas NV - (Concert Venue) - Concept,CDR
• Star City phase 2 - Seoul, Korea - (Retail) - Concept, SD,DD, CDR, CA
• Star City Lotte - Seoul, Korea - (Retail) - Concept, SD,DD, CDR, CA

Seoul, Korea

- Teaching was a great experience to organize my knowledge in architecture de- sign. Given a weekly 4 hour design studio to teach a 4th year class in 3d design as a design tool.

Seoul, Korea

-Successfully submitted 13 competitions for housing master plan, government official buildings and commercial towers and awarded 5 first placements with 3 contracts for construction.

-In the very early years of 3D modeling and Rendering, Form.Z and Universe (Elec- tric Image) were the pioneering softwares available. Square One’s architecture vi- sualizations involved techniques of merging analog information and photography with digital information. I am very proud to have been part of this unique era.

-The very beginning of my professional career. Hired by my professor, while at- tending SCI-Arc, in a very small office of 5 people including the 2 partners. Mainly participating in Residential remodels and new builds, warehouse remodels to of- fice spaces and design competitions. Demonstrated incredible bass wood models and 3d visualizations.