Ruben Palacios Email & Phone Number

Hollywood, Fl, Us

Developed and executed strategy around original social media content to amplify CBS Sports HQ programming.Generated over 150 million views on original content across CBS Sports social platforms in first year.Manage a team of 5 that oversees daily programming strategy and output on CBS Sports YouTube channel with nearly 1 million subscribers.

Fort Lauderdale, Florida, United States

Developed original and unique strategy to establish growth across CBS Sports HQ social accounts.Produced 100% growth in followers on CBS Sports HQ Twitter in 12 months.Generated 272% growth in total interactions on CBS Sports HQ Instagram in 6 months.Gained over 65,000 subscribers on YouTube in the first 6 months of 2021.No. 1 Trending YouTube video (Floyd Mayweather vs Logan Paul) generated over 16.7M views.Produce, strategically slot VOD content for CBSSports.com, generating $18+ Million in revenue through Q2 of 2021.

Successfully pitched and developed CBS Sports' digital coverage of sneaker culture in the NBA.Developed a weekly power rankings tracking the sneakers worn by NBA players.Produce sneaker coverage that includes credentialed on-site reporting from NBA games.Interview NBA players for in-depth features highlighting their unique sneaker stories.Report on latest news, developments on NBA sneaker deals and endorsements.

Miami/Fort Lauderdale Area

Build and create show rundowns/write headlines for both live and taped shows on CBS Sports HQ. Maintain an ongoing and close coordination with Master Control.Work under tight deadline to write headlines for live digital broadcast. Work directly with development engineers to improve user interface, implement sponsorship content. Use a vast understanding of SEO to ensure all headlines connect and reach largest audience possible.

Miami/Fort Lauderdale Area

Responsible for sending well-crafted alerts, stories and videos to over 5 million subscribers on the CBSSports App.Effectively communicate and develop strategies with home page and sports team to maximize reach of content.Edit and proofread all video headlines, captions for grammar and to better optimize for SEO and clarity.Strategically place fresh video content in stories/articles across all CBS Sports sites, -- CBSSports.com, 247Sports.com, MaxPreps.com and Scout.com.Use analytics to promote video on CBSSports.com and other partner sites.

Miami/Fort Lauderdale Area

Home Page Editor

Fort Lauderdale, Florida

Cover WNBA for Swish Appeal.

Write news stories pertaining to local activities in the Miami area. Responsible for producing news content. Nurture a working relationship with the Media Relations department and their liaisons.In charge of assigning, editing and producing exclusive online content (videos, blogs, posts ect.) for FIUSM.com and social media.

Responsible for hiring and maintaining a staff of beat and staff writers. Nurture a working relationship with the Athletics department and their media liaisons. In charge of assigning, editing and producing exclusive online content (videos, blogs, posts ect.) for FIUSM.com and social media.

Develop extensive buying guides for professional sports franchises by combining a knowledge for sports with the ability to write clear and precise content. Write timely blog posts to develop a following and spread news about athletes.

Gather high school sports statistics via telephone and email. Write ‘Miami Herald Staff Reports’ in High School Sports section. Arrange and format content to page format. Contribute original content when necessary.

Covered the Florida International University women's basketball team during the 2012-2013 season. Attended all home games, plus practices in order to develop a close relationship with the players and coaches. Wrote extensive profiles on specific players and covered the program's WNIT run.