I am passionate about designing stories. I am one of those human beings who since the beginning of time have created and told stories to impact their communities. We need to tell stories because we are biologically social beings designed to communicate.Stories inform, illuminate, inspire, make us act and connect with others; They hook us on every level: in the mind, in the emotions, in values and in the imagination. Applied in the professional field, storytelling is a powerful persuasive and storytelling tool, used to achieve specific objectives, and we call this storytelling.Why is it important today for professionals and organizations to generate new storytelling?Because stories create realities and continuing to repeat the same stories will not allow us to generate better paradigms of society.That is why I am excited to co-create, together with professionals and organizations, regenerative storytelling that is capable of creating new realities.The acceleration of present scenarios, the analysis of different possible futures and their potential impact commits us to generating strategic storytelling with a look at tomorrow and that motivates actions from the present.How do I bring this to reality? I design stories in new formats; video games, comics, interactive narrative adventures in digital or virtual format, but beyond the different variants the purpose is always the same; generate better realities for people, their organizations and the environment.