Ruben Buell Email & Phone Number

Henderson, Nv, Us

Las Vegas, Nevada, Us

Achieved over 70% revenue growth by focusing on CRO, application UX, optimizing profit margins through strategic cost-cutting initiatives and operational efficiencies.Introduced enterprise processes and operations including OKR measurements, strategic quarterly and annual planning, smooth HR and Finance operations as well as around the clock world class support and moderation.Introduction of AI tools to support massive daily moderation requirements as well as AI for security, bot mitigation, and fraud detection.Migrated hosted based solutions with high downtimes to AWS infrastructure increasing innovation, speed, security, reliability, and functionality. Utilized technical skills in AWS, Looker, and MixPanel to build interactive dashboards for real-time data visualization, aiding in strategic decision-making processes.

Promoted to President and CTO within 3 weeks of joining as CTO, leading the reinvigoration of the Ashley Madison brand and platform, resulting in a revamped revenue trajectory. Oversaw a team of 60 developers and successfully transitioned the firm from an outdated PHP infrastructure to a modern micro services platform on AWS cloud, improving efficiency and scalability.Increased daily member signups by over 50% from 13k to 20k by implementing data-driven user acquisition strategies, resulting in successful global expansion and zero security incidents over a two-year period.Enhanced member communication on the platform, elevating monthly engagement from 500k to over 1 million worldwide through the integration of advanced communication features and tools.Worked with the marketing teams as the principal PR and voice of Ashley reestablishing trust with the media and our customers.

Us

Recruited nationwide talent, including C-level executives, and managed a team of 450+ indirect reports to support corporate goals.Oversaw all aspects of operations, including finance, marketing, customer service, IT, QA, design, and legal functions, while managing contracts with various partners and vendors.Spearheaded the development of cutting-edge web systems, such as real-time searching/matching, compatibility matching, live video chat, and background checks, resulting in the website achieving the 17th-highest global traffic ranking. Utilized technical skills in web development and data analysis to optimize user experience and functionality.Marketing - Helped define the affiliate marketing space, used data mining and ROI metrics to ensure return on monthly spend, and managed campaigns such as paid and natural SEO, CPM, CPC, and CPL.Partnerships - Established profitable partnerships with companies, including MyLife, ClassMates, Fling, and MySpace.

Leveraging my entrepreneurial skills and technical expertise, I established and built a technology-driven company focused on developing a state-of-the-art ad-serving system for True.com. After the technology was tested and launched with True.com, it was monetized and rolled out commercially.Technology - Directed development of technology that has continuously served ads since 2008 with zero down time, an optimization function, and a real-time platform around an infrastructure with an always-on environment.Strategic Planning - Established and directed the firm’s strategic direction and development efforts by analyzing and responding to changes within the ad-serving space.Executive Leadership - Partnered with the president to identify key client targets across multiple industries, including consumer products, healthcare, beauty, and technology.Ad Serving - Developed and evolved a simple, intuitive, and smarter ad-server solution for advertisers and publishers.

San Francisco, California, Us

I accepted and completed a two-year contract after Wells Fargo acquired my former employer, H.D. Vest Financial Services. Based on my successes with H.D. Vest, I was handpicked by the head of Private Client Services to oversee all technology used by Wells Fargo’s brokerage business while continuing as CTO and CIO for H.D. Vest.Acquisition Integration - Integrated Wells Fargo and H.D. Vest systems, introduced new Wells Fargo products to representatives, and imported H.D. Vest technologies to Wells Fargo.Corporate Due Diligence - Managed technology due diligence for acquisition of San Diego broker-dealer and integration of Minneapolis broker-dealer.Organization Management - Directed team of 200+ located in Irving, San Diego, San Francisco, Minneapolis, and Denver; worked closely with executives to ensure all systems operated smoothly and changes were communicated.Technology Management - Oversaw large, diverse infrastructure that included mainframe, Java, Oracle, Microsoft, and proprietary trading platform.Project Management - Created single sign-on technology, collaborated with business units on creation of a corporate-wide imaging system, integrated Salesforce between mortgage and brokerage groups, implemented an online trading platform, and collaborated with DigiTrade to personalize a custom solution

Irving, Tx, Us

Originally, I was hired as Manager of Internet Development & Services (1996 - 1997) where I established a web portal that provided communications technology and services to 8,000 nationwide licensed financial advisors. I was twice promoted, given the dual role of CTO and CIO, and challenged with supporting current needs and facilitating a long-term growth strategy.I managed all technology groups, including future technologies, representative systems, operations management, and development management, as well as a staff of 60 programmers, analysts, engineers, graphic designers, and QA specialists. My leadership accountabilities involved collaborating with executive committee members to identify annual plans for their business groups and technology needs.Strategic Technology Planning - Met challenge of developing tax preparation software within 6 months, creating a system ranked second to TurboTax in online tax returns and preparation of 300,000+ returns.Web Portal - Developed MyHDVest.com, a web portal that enabled clients to directly access their accounts and provided them with a full financial profile that included bank accounts, credit cards, mortgage/loan information, etc.Disaster Recovery & Data Center - Developed and continuously improved an enterprise-wide disaster recovery and business continuity plan. Headed development of new headquarters data center that housed hundreds of servers.Process Improvement - Continuously launched new technology to increase effectiveness and communication of representatives.Systems Development - Created contact management solutions and implemented new back-office mutual fund platform.