Rúben Daniel Baía Email & Phone Number

Sintra, Lisboa, Portugal

Digital presence management of the portuguese singer Mónica Sintra in social and musicplatforms (such as Instagram and Spotify). Image editing and content production (copy andvideo). Community management. Partnerships coordination.

Lisbon, Portugal

Content planning and community management for social media channels such as Instagram, Facebook, Spotify and YouTube. Social media branding campaign management alongside the paid media department.

Lisbon, Portugal

Communication and marketing management for GoMobility and Sendit products and services. Internal communication uniformization and documentation. Worked alongside the creative agency to assure the best results for digital marketing campaigns.

Matosinhos, Porto, Portugal

“Ads” and “Social Manager” products management on the E-goi digital marketingecossistem. Product development, KPI’s tracking and partnership and communicationmanagement.

Porto E Região, Portugal

Digital project management for SONAE MC's non-food brand lines, specializing in the definition and construction of digital footprints for new brands, monitoring and analysis for e-commerce and support in the strategic definition of digital assets for said brands.

Lisboa E Região, Portugal

Social media management for L'Oréal active cosmetic division's brands Vichy and SkinCeuticals: Facebook and Instagram post planning and community management for both platforms. Copywriting for Vichy's newsletter. Monthtly reporting.

Lisboa

Customer lifetime value strategy monitorization and maximization, ensuring maximum profitability. Customer journey mapping, analyzing touch points with Forall Phones and maximizing cross-selling and up-selling opportunities. Management and implementation of on-page and off-page SEO optimizations. Top-quality content production in line with the brand guidelines for use in email, initiatives and SEO content. I also work alongside with the digital acquisition team to funnel leads into Forall Phones' nurture programmes. Continual optimization and automation through data analysis, testing and reporting.

Carnaxide

In this mission, I was responsible for creating, updating and managing content on AKI's digital platforms. Managing product information on the e-commerce platform, updating information about services provided by the company and highlighting them on the homepage and control the production of educational contents, such as videos and documents to help customers make better choices and find the right product were some of my daily functions. Also, I managed the presence of AKI on social networks (Facebook, Instagram and YouTube), determining the right strategy and managing partnerships on these digital channels. Also, I was responsible for budget planning for paid media on these social platforms.

Carnaxide

Digital campaigns management on the AKI's website - briefing creation and material approval. E-mail and SMS marketing coordination (both national and local campaigns). Client database management. Social media management (strategy, planning and execution) including online customer support. E-commerce campaigns dinamization. SEO and SEM optimization with the agency. Facebook ads management.

Lisboa

Social media management - content development for the official Facebook page, contest management and creative/design development.

Update and content creation regarding new home video and VOD releases on the portuguese market. Contest management and partnerships with cinema distributors.

Lisboa

Online brand manager for the portuguese Playboy Magazine, including social media management (Facebook, Pinterest and online TV channel), PR and contest management. Online partnerships management.

Restelo

Contact with small and medium sized businesses, aiming to schedule a meeting with a ZON representative. Considered "best of the team" two times in a row.

Master'S Degree, Advertisement And Marketing, Final Project - 18/20

The Second Cycle in Advertising and Marketing is a master degree developed by the Advertising and Marketing Department. It was developed.

Social Media Marketing, Marketing, Final Project - 19/20

Through this program, I received a lot of information about Social Media Marketing, allowing me to consolidate and update the information.

Dj Pro, Music, 20/20

Necessary bases for professional performances, such as volumes, equalizations, equipments, connections, etc. Pratic knowledge and training.

Bachelor'S Degree, Advertising And Marketing, 14/20

The Advertising and Marketing course instigates the creativity of its students. The students can choose between advertising and marketing.

Ensino Secundário, Sciences And Technologies, 16/20

Receiver of the Certificate of Value and Excellence from 2006 to 2009.