Ruben De Leon Email & Phone Number

Pflugerville, Tx, Us

United States

• Develop key account relationships and generate 146% top-line growth • Increase brand awareness by driving consumer trial on and off-premise in top whiskey accounts• Manage supplier relationships with key chains to ensure broad distribution across total Texas with a focus on Twin, Specs, and Total Wine

Austin, Texas Metropolitan Area

• Contributed major growth to revenue at Deep Eddy with a 28% CAGR globally for the organization• Managed major retail and distributor relationships in the market to drive the rate of sale across key SKUs within the Deep Eddy portfolio• Generated incremental placements on key accounts including premium hotels, high-end restaurant chains, and high-velocity retail accounts•Led trade marketing and event activations to increase trial across new consumer groups and generate incremental awareness to the Deep Eddy brand

West Texas - Lubbock

• Drove our brands as a market leader in the region through strategic positioning• Led and directed the sales strategies and activities that addressed current market dynamics and improved alignment with overall goals to deliver volume, profit, and brand health, while optimizing the use of budgets.• Maximized distributor focus and investment in our portfolio via annual business plan commitment and trimester plan implementation/execution.• Improved volume, profit, share, and retail execution excellence with the distributor• Built business through partner(s), agent(s), & or distributor(s), and for the achievement of volume/distribution/merchandising, and promotional targets through relationships.• Served as budget management for over $1.8 million in spending practices that delivered volume, distribution, merchandising, and promotion targets within assigned budgets.

Fort Worth, Tx

• Served as a “Business Consultant with a Beer Merchant Mentality” • Grew brand strength by investing in a national on-premise strategy • Recruited loyal consumers to the brand from top competitors• Owned go-to-market with discipline through our investment in the on-premise, integration of the DSO, key accounts, and improved relationships with distributors.

Fort Worth, Tx

• Executed on-premise sales and marketing with the distributor sales manager and implemented the over-arching sales programs.• Maintained weekly and monthly schedules to work with distributors on goal achievement and "best efforts" models• Managed monthly vertical call coverage for ‘targeted chains’ to increase distribution and volume of core brands.• Visited the key account base monthly to increase the distribution and volume of core brands.• Coordinate special events with involvement in everything from planning to execution.• Managed and tracked monthly performance of SMT (TEAM Enterprises) program with involvement of hiring of new personnel.• Managed, tracked, and reviewed monthly Experiential Program run by SMT and distributor.

Corpus Christi, Tx

• Served as Department Head and the main point of contact for Red Bull Supplier, communicating monthly and quarterly results.• Provided timely recaps capturing: Sales Volume, Distribution, and Retail Execution objectives.• Tracked KPIs, actively participated in all incentive or promotional programs, and executed resets.• Monitored and communicated Red Bull's competitive environment and potential opportunities. • Oversaw 4 Red Bull retail representatives, management duties include: Training, Communicating Goals & Objectives, Retail Inspection, Account Product Positioning, and Ensuring Merchandising Efforts are up to standard for Red Bull Supplier.

Corpus Christi, Texas Area

• Achieved and exceeded sales volume goals and execution goals set by the market manager.• Prepared weekly and monthly plans of action. A• Recommended Large Format cooler reset to retailers. • Ensured POS was in sufficient quantities, had current supplier theme, and was at least equal to leading competitors during merchandising efforts.• Presented all authorized Andrews Distributing programs to assigned accounts. • Owned the execution of all programs and weekly ads.

Corpus Christi, Texas Area

• Achieved case and distribution goals for Premium and Import Brands in support of company goals for 50 of the Top 100 key accounts. • Monitored and controlled all retailer requests, including special deliveries, and additional business opportunities. • Assured all authorized brewery and company programs are represented to assigned accounts. • Trained the front of house staff on the attributes of company products and the elements of promotional activity. • Maintained proper rotation standards on an ongoing basis in all assigned accounts.

Corpus Christi, Texas Area

• Led the small and large Convenience Store accounts in the area. Collaborated and developed relationships with all key retailers to address their market requests. • Ensured products were merchandised and avoided low stock conditions for retailers.• Targeted incremental floor space for supplier programs. • Exceeded sales volume goals and distribution targets for the area.