11 years ago, and fresh out of MBA school, I was blessed to start a career in marketing/advertising. Only one problem... my job was helping performance marketers scale ad $$$ on social... my job was driving ad performance on Facebook WAY BEFORE they had an ad exchange. No custom audiences. No retargeting. No lookalikes. Nothing. Performance wasn’t easy when the only way to target was based on “likes” 😅 … But the success formula started to emerge over time… The marketers that focused on quality content were able to build trust and efficiently scale their reach across channels. I was hooked on the power of content, and then I found my dream opportunity at Skyword.Today, I work with the smartest people in the industry to revolutionize how brands grow. What that looks like:Helping brands scale content that delivers unique and relevant audience value at every touchpoint.Powering a customer experience that’s differentiated, effective, and integrated.Converting audiences with content that’s driven by fast customer insights and calibrated to business outcomes.📩 Message me or email rsanchez@skyword(dot)com to connect or learn more.How we do it:Unlike point solutions that focus on one aspect of marketing, Skyword is a full-service content creation solution that maximizes the work of teams across the enterprise.With a flexible business model that combines data-driven planning, an endless pool of vetted creators, and dedicated content creation oversight, we’re the only content marketing company that makes it truly easy to create the right content, in the right format, at the right time.And we do all this at speed and scale with marketer-approved technology that makes planning, creation, and distribution across teams frictionless. In fact, we’re the only solution that’s been endorsed by both customers and analysts year after year. We’re proud to be named the 2021 Gartner Peer Insights “Customers’ Choice,” ranked as a leader in Gartner’s 2021 magic quadrant, and rated a leader in content creation by customers via G2 Crowd.