Ruben Garcia Email & Phone Number

Dallas, Tx, Us

Dallas, Texas, United States

Organized media coverage for NBC5, Telemundo, CW33, Barstool Sports, and special productions. Organized event logistics, in-studio visits, talent access, and media interviews for the 2024 season. The point of contact for local and national media outlets for the largest State Fair in the country.

Austin, Texas, United States

•Developed and executed processes globally across five product lines which directly impacted our consumer shopping experience, merchant retention, customer service contact rates, SLA risk rule evaluations, and engineering prioritization for long-term scale and growth• Provided subject matter expertise on resolving card issuing and processing issues across multiple product lines including but not limited to, Afterpay Card, Afterpay Button, Plus Card Online, Virtual Online Card, and Single Use Payment Card• Articulated trends through raw data, friction points, relentless problem-solving, and risk factors associated with newly onboarded merchants, changing product iterations, and guaranteeing inclusive buy-in from stakeholders with a business scale focus• Presented monthly product analysis to Engineering, Product, Customer Service, and additional teams toprovide data analysis, product updates, timelines, product improvements, and resolve persistent issuesacross five product lines• Partnered with Cash App on merchant token matching and merchant payment projects to ensure correct product flow and processing for Afterpay/Cash App merger• Created Standard Operating Procedure documentation with over 25 procedures in order to onboard andtrain four new team members

Austin, Texas, United States

•Spearheaded several cross-functional projects to implement training documentation into the knowledge base. Collaborated with cross-functional partners including customer support, engineering, product, and sales teams to streamline processes and support new and existing products•Assembled digestible documentation and presented it to varying levels of leadership for the broader organization to become self-sufficient on what our products do, how they operate, and when to loop in external partners•Implemented processes to drive operational efficiencies and shared best practices cross-functionally•Conducted product testing and manager trainings to ensure fluidity on products in-store

Austin, Texas, United States

•Launched the in-store card product in Australia, New Zealand, the United Kingdom, and the US markets. Led market identification and user research that resulted in exceeding the market penetration plan by an average of 2 months•Effectively navigated geographical obstacles when coordinating operating teams’ readiness in advance of new product launches. Led trainings, created collateral, and ensured operations and customer support teams were in internal alignment for smooth user adoption of new product features. New products exceeding first quarter GMV projections by an average of ~15%•Defined and standardized the global operating structure and process to implement and scale card products. Built and maintained a cross-functional knowledge base leveraged by sales, operational, andproduct teams•Ensured over 200,000 merchants were onboarded for the initial US market launch. Conducted merchant test transactions on checkout experience, captured card issuing and processing data, and reported trends to stakeholders to improve efficiencies

Dallas, Texas, United States

•Spearheaded the launch of Uber's first staffing platform in the Texas market. Architected and managed processes and programs for the user platform by acquiring, screening, verifying, and onboarding over five hundred workers onto the mobile platform•Founded the Dallas brand ambassador team for the acquisition of new businesses and workers•Acted as the Customer Experience Manager to ensure client satisfaction and retention•Partnered with cross-functional teams such as Sales, Screening, Marketing, Central Ops, etc.

Dallas/Fort Worth Area

•Organized logistics for FOX 4, NBC5/Telemundo, Univision, and national journalists for event and in-studio visits, talent access, and interviews for the 2019 season. The point of contact for local and national radio stations for the largest State Fair in the country•Secured international media coverage for special events and programs hosted by the State Fair of Texas

Dallas/Fort Worth Area

•Coordinated television appearances, interviews, radio remotes, and national film shoots for FOX Sports Southwest, ESPN Gameday, Nickelodeon, The Kelly Clarkson Show, and the Dallas Mavericks •Assisted in the execution of special events and promotions throughout the Fair season such as Big Tex Choice Awards, Texas Auto Show, and the Youth Livestock Auction

Dallas, Texas

•Produced and distributed press materials, including press releases, story pitches, marketing collateral, media kits, website copy, and event descriptions. Developed content plans for local/national media outlets to promote State Fair of Texas programs, projects, and community events. •Monitored media outlet coverage for building reports on publicity mentions and audience growth; including broadcast TV, radio, online, and print articles

Bachelor Of Science - Bs, Anthropology, Communication Studies, And Journalism

Activities and Societies: Sigma Lambda Beta International Fraternity University of North Texas Men’s Club Soccer Team

Master Of Business Administration - Mba, Economic Development