Ruben Hernandez Email & Phone Number

Goodlettsville, Tn, Us

• Directed Market Planning process for a brand-new store format by aggregating economic, demographic, and competitive data, creating store location profile, and leveraging GIS software to identify site placement• Created store location pipeline to meet development targets for initial 3 years of new venture• Adapted store pro-forma model to project business model profitability and define IRR targets for new stores• Performed early-stage partner search to evaluate real estate developers for future build-to-suit program to accelerate expansion• Provided financial planning and analysis for department, managing budget and capital requests

Irving, Tx, Us

• Coordinated Strategic Planning for 7-Eleven’s existing business in 17 countries across 71,000+ store network; managed yearly business planning cycle, developed mid- and long-term projections for 10-year revenue and store count targets• Designed and implemented end-to-end process for New Market Entry resulting in a pipeline of projects in over 9 countries across Asia, Europe, and Latin America; established data-driven analytical framework for market selection• Secured $10MM worth of Licensing Agreements for India, Indonesia, and Cambodia by managing New Market Entry process from market selection, feasibility study, partner identification, and pitch strategy through final selection • Led boots-on-the-ground store visits to 18 countries to assess competitor operations, formulate go-to-market strategy• Managed international (Tokyo/Dallas) team of 3 analysts providing market research to drive Global Expansion decisions• Facilitated multimillion-dollar JV investment in Viet Nam franchisee by providing analysis, valuation, and due diligence• Drafted International M&A playbook, established deal sourcing criteria and identified top 20 global M&A targets• Led effort across Dallas and Tokyo office to track global brand value across various rankings: Kantar, Brand Finance, and Interbrand; engaged with firms to understand methodology and delivered roadmap to increase brand value• Selected to form part of Future Scenario Planning team to identify Critical Success Factors in post-COVID environment• Supported Finance team with budgeting and expense management, Sales and Royalty Audits, and Financial Reporting

Irving, Tx, Us

• Supported CEO and Executive Committee in crafting presentations to Board of Directors and investor groups• Led internal consulting engagements aimed at quantifying the impact of macroeconomic pressures on the business and shaping the company’s response to issues like rising labor costs, shifting customer demographics, and digital commerce

Irving, Texas, Us

• Built marketing ROI framework for a $7B multinational company; presented senior management with key performance metrics to rationalize global marketing budget of $120M• Launched internal survey of 150 business managers across Americas, Europe and Asia; used results to discover $500K in underutilized resources; designed effectiveness scorecard to better align marketing organization to business needs• Leveraged Google Analytics and Eloqua to identify global demand trends and create need-based consumer profiles • Led engagement effort for Social Responsibility campaign; achieved 58% employee participation exceeding goal of 33%

Valencia, Valencia, Es

• Spearheaded effort to open southern U.S. market for companies from Valencia, Spain; opened Dallas office and over 5 years (2008-2013) achieved 13% compound annual growth rate in exports from Valencia to Texas• Developed market entry strategies for over 200 European companies working in consumer goods, manufacturing, technology, energy and professional services; generated $40.4MM in incremental export sales for client companies• Managed day-to-day operations, allocated $120K annual budget and set strategic agenda; received top ranking from among 28 offices in global network for productivity, successful client outcomes, and interoffice collaboration• Awarded Special Recognition by the Mayor of Dallas and City Council for contribution to developing international trade• Coached 5 junior associates in research and commercial strategy; 100% were hired by client companies within 1 yearMarket AnalystJanuary 2007 - December 2007 (1 year) | Chicago, Illinois• Led launch of Chicago office, leveraging local relationships and establishing internal systems to achieve fully functional office in record time; promoted to director and assigned to open a second new office (Dallas) within a year• Provided consulting services for over 40 Spanish companies primarily in manufacturing and consumer goods industries• Influenced major US retailers to participate in citrus industry trade mission, resulting in contracts worth $3.6M for citrus growers from Valencia and opening Midwest as new market for direct imports• Obtained strategic partnership between a global robotics company and a Spanish manufacturer with a new-to-market welding torch; distribution increased from three countries in Europe to eventually include 10 countries on 4 continents

New York, New York, Us

• Launched re-branding campaign, redesigned website and newsletter redesign, initiated PR program; resulted in increased unique and repeat website traffic, earned media coverage from Chicago Tribune, Crain’s, and other business media• Served on NAFTA Commission of Chicago alongside Trade Commissioners of Canada and Mexico and major corporations such as Boeing, Caterpillar, and Motorola to coordinate international business development efforts in the region• Initiated partnerships with Illinois Hispanic Chamber of Commerce and Latin American Chamber of Commerce, accessing previously overlooked market of over 1,500 business clients, a total addressable market worth $3.75M

Master Of Business Administration (M.B.A.), Concentrations In Marketing And Finance

Esade Full Time Mba Exchange Programme

Ba, English