I started my career in the video game industry in 1996, when I was14 years old. I worked 15 years in that sector, in companies like Dinamic Multimedia and Pyro Studios among others. After that I founded my own company, Pandora Interactive. With this startup I managed to combine two of my great passions, video games and marketing, being one of the pioneers in Spain to introduce augmented reality technology.Since then I have continued to develop my professional career in the entrepreneurial ecosystem, creating several companies that have always been linked some way to marketing with a technological background. Today I dedicate my time and energy to Metrikea, company born with the idea of bringing the benefits of online analytics to offline world . Thus, our technology allows to measure, analyze and understand the behavior of shoppers in retail, and create loyalty and interaction channels to enhance the customer experience .In addition to all this, when my time permits me, I love to bore young entrepreneurs and university students with my lectures and masterclasses, that I regularly impart in different universities and business schools. (so far, I think no one slept during my clases, an achievement ;-)Ultimately, I would define myself as a serial entrepreneur, speaker, and teams manager who tries to contribute his bit to bring the future to our days. I devote my time to IoT, Big Data, SmartMarketing, and my family, of course.