Ruben Lugo Email & Phone Number

Santa Ana, California, Us

Spearhead the development and execution of comprehensive brand, marketing, and communication strategies to elevate brand awareness, cultivate customer engagement, and align with the overall business objectives of an industry leader in turnkey advanced rigid flex and flex circuit boards that power avionics, deep space, military and satellites. • Elevate and safeguard Pioneer Circuits' brand image and reputation through the implementation of a comprehensive brand management strategy. This encompasses the development and execution of targeted initiatives that solidify the company's position as a leader within the industry.• Develop and curate high-impact content across targeted platforms to foster audience engagement and establish Pioneer Circuits as a thought leader within the industry.• Champion the development of a compelling and unified brand narrative, ensuring consistent messaging resonates across all marketing materials and communications to strengthen brand recognition and market differentiation.• Orchestrate the development and deployment of integrated marketing and communication strategies that seamlessly align with Pioneer Circuits' long-term business objectives.• Facilitate a culture of effective internal communication to ensure employee alignment with external messaging and company objectives.

• Guide Brand & Marketing Strategy• Align Content Marketing & Branding• Orchestrate Integrated Marketing / Social Media and Digital Marketing• Navigate & Orchestrate Business Development• Champion Sales Enablement• Foster Cross-functional Collaboration

Fountain Valley, Ca, Us

Global / Corporate Strategic Marketing • Spearhead global brand, marketing, and strategy, advancing strategic partnerships, programs, and integrated marketing strategies to invigorate a multi-billion-dollar memory and storage IT industry leader. (Ranked on Forbes “America’s Largest Private Companies” Top 25).• Lead, manage and mentor 6 direct reports and global cross-functional teams of up to 40 across marketing, product marketing, content marketing, social media, and digital marketing, elevating growth marketing, community management, and uniting in-house creative team, external digital and creative partners. (US, EMEA, LATAM, APAC, China, EE)• Drive product marketing and content marketing strategy, PR activities and activations for target audiences, market segments, and solution categories: Consumer, Gaming (Kingston FURY), Creators, Data Center, Data Security/Cybersecurity (IRONKEY) lines of memory and storage technology.• Develop Kingston FURY gaming brand, strategy, go-to-market plan, and global digital marketing campaigns for entertainment, gaming, and creator markets; exceeding global brand awareness, global community activation, revenue growth goals, and growth objectives.• Advance global strategic partnerships,lead global strategic alliances, co-marketing, and activations with 5 leading global eSports teams, global motherboard companies (ASUS, MSI, ASRock, Gigabyte), and technology industry leaders (INTEL, NVIDIA, AMD).• Lead influencer marketing, drive User Generated Content within B2C / Content Creators, Gaming and B2B.• Advance platform-specific strategies for website, blog, and social media platforms to drive tactical digital marketing, lead execution plan for organic, paid media, and earned media across social/digital strategy.• Spearhead website redesign and blog optimization, wielding SEO/SEM/UX/UI to fuel strategic social/digital marketing, thought leadership, generate brand awareness, drive engagement, DTC growth, and conversions.

Fountain Valley, Ca, Us

Global / Corporate Strategic & Product MarketingResponsible for brand, product / solutions and strategic programs. From consumer, enterprise, and data security/cybersecurity (IRONKEY) to embedded and design-in of memory and storage technology products.• Manage corporate marketing efforts in developing and executing brand and product / solution marketing • Effectively communicate with global teams in implementing market / messaging / awareness.• Apply strategic global campaigns with effective person to person communication via visual and industry / problem solving related messaging• Thought leadership - Industry and solution expert within the consumer, cybersecurity, data protection and high performance server applications. Global applications:• Government • Corporate• Health Care• Finance / Banking• Media & Entertainment• Legal• Energy• Enterprise / Data Center• AR/VR• AI/ML

Anaheim, Ca, Us

• Develop 2 brands, sales, and marketing within the advanced networking division of Sourcing Solutions.• Establish a new IT brand of compatible networking components for exclusive global distribution to Ingram Micro’s 30k+ partners across B2B, enterprise, data center, media and entertainment and vertical markets. • Sourced a 3rd party independent Network Test house to certify products 100% interoperable with the top original equipment manufacturers, an industry-first. • Launch the most advanced fiber cable configurator to date, offering 1.5M+ available custom parts.• Leadership of channel MDF and marketing strategy, social media, digital marketing, go-to-market (GTM) plans, including website, field marketing, partnerships, sales operations, enhancing brand awareness 100%.

Irvine, Ca, Us

• Oversee brand, marketing, and product management of 5 consumer and professional categories for CE/AV/IT industries: US, Canada and Latin America.• Expertise in B2C / B2B / SMB: Commercial, Gov/Ed markets, trades and channels: - Major Retail, Mass-merchants, Specialty Dealers and Distributors.• Develop and deliver revenue generating strategies to achieve company sales growth goals for managed product categories; driving a 40% increase in revenue growth. • Industry recognized and awarded for launching innovative products that enhance the consumer and professional experience to drive customer satisfaction and brand loyalty.• Initiate, conduct, manage strategic and tactical product marketing, branding, advertising, channel advertising, merchandising and promotions throughout National and International retail / Etail.• Develop product portfolios, define the product roadmaps and pricing based on strategy and vision of each product category; manage prioritization and trade-offs among, innovation, market, customer benefits, quality and performance.• Create go-to-market strategies backed by in-depth research and analysis including market trends, target audiences, competitive trends, and drive PR media and communications plan.• Oversee development of advertising purchases, public relation messages, graphic design and marketing communications; social media, social events and industry events.Honors & Awards:• Dealercope’s “40 under 40” Special 2013 Edition• CES: Innovations Design & Engineering Showcase Honors – 2014,2013, 2012, 2011, 2009, 2008• CustomRetailer Excite Awards – Excellence in Custom Installation Technology and Products• CEDIA: Manufacturers’ Excellence Awards Best New Product FinalistIndustry Highlights / Contributions / Participation:• July 2012 - 3DTV.com Interview / Trend Spotlight: IOGEAR and 2D to 3D -- What’s It All About? • March 2011 - CEPro: IOGEAR explains how its wireless products serve the specialty A/V and networking channels.

• Major contributor to the building of the “AIPTEK” digital imaging US brand.• Acted as a leader within the company during the process of product planning, sales andmarketing.• Played vital role in planning product strategy and road map.• Lead sales / marketing efforts to effectively grow BU into multi-million dollar companyin its first 2 years.• Develop, grow and manage national major retail, mass-merchants, distributors andspecialty; Home Shopping Channel (HSN) with record 46k cameras sold in 24hrs.• Launched the first HD Multi-function Digital Camcorder/Camera/Media Player

• Managed warehouse shipping and receiving departments.• Improved domestic and international business shipments process.• Implemented a streamline shipping protocol to exceed company’s monthly sales growth.

Completed, Product Management / Product Marketing

Business Administration And Management, General