Ruben Musca Email & Phone Number

Washington, District Of Columbia, United States

Agency-wide head of production, managing a large creative team working across video, digital, interactive, and print. I also manage and direct several accounts, leading creative strategy and client services, while managing several account executives. I work directly with the client and internal stakeholders to establish creative strategy, design advertising plans, and meet all client expectations.

Head of production for all things video, film, photo, and motion.

Washington D.C. Metro Area

Creative services producer, focusing on social content and video production. Heading up all video production services, including studio and field production, filming, editing, and management of video and social creative services.

Brooklyn, New York

Head of production for all North American business and head of studio operations for the New York studio.Planned, designed, and built entire DUMBO photo and video production studio, including budgeting and sourcing of photo and video equipment, designing and managing space build-out suitable for photo and video shoots, and planning out hiring of both freelance and permanent hires.Managed entire shoot production planning process from inception and creative pitch to post-production.

Alexandria, Virginia

Hired to build a new department at the agency to produce in-house video offerings. Work with YouTube and Facebook to build highly engaging and performing video content for various clients, including retail, home goods, e-tailers, and political clients.Developed a strategy to price, pitch, scope, and sell video packages, based on client performance-driven metrics and goals, surpassing first year revenue projections for the department within the first 4 months of starting.Work directly with clients and in conjunction with paid media, SEO, design, and content departments to develop video packages of various lengths, that would fit within budget and scope and hit client performance goals. Create video content of various lengths and story arcs in order to achieve goals, from :06 bumper ads, to Instagram and Facebook serial stories, to long-format documentary style videos.Built out a studio to film and edit all client video in-house, with various cinema-level film and production equipment.Managed a team of production, sound, and editing contractors to deliver videos on time and within budget.

Built and managed an in-house creative department that produces content, advertisements, and branding, saving over $1.5 million over three years.Directed, produced, and edited “On Tour”, an award-winning short documentary series visiting a dozen electric cooperatives across the US, generating over 65,000 word of mouth site visits, with no marketing or advertising budget.Integral in developing a national social media contest that generated over 20 million impressions and hundreds of submissions, engaging core end-of-line consumers. Filmed a corresponding set of video content highlighting the winners and their work.Directed, produced, and edited numerous national cable and network TV advertisements, saving an average of 90% over outside agency production costs.Led a rebranding effort for the organization, focusing on digital, web, and video branding and co-branding, with an interactive brand book and redesigned asset page.Manage a yearly media buying budget of $1.25 million, across TV, digital programmatic, and SEM.

Pioneered digital programmatic media buying for national advertising, growing website page views by 150% with only 20% of the previous year’s budget. Led mobile session to 91% growth, with an 88% time on site growth.Created a zip-level targeted addressable television buy, working with Dish and DirecTV to target households by a zip code database of our clients.Helped script, concept, and direct two $3 million integrated campaigns, filming eight :30 and :60 second nationally televised commercials, creating print advertisements, billboards, and social content.

Washington D.C. Metro Area

Helped lead establishment of design and branding standards for the organization, used across 8 different companies in 26 different countries. Created and deployed a company-wide standard orientation program, focusing on the mission and value of the company and how to live and work the brand.Managed various projects across the company from inception to execution.

Washington, District Of Columbia, United States

Partnered with two fellow King’s College alums to launch a security consulting firm. Helped develop business plans, write security brief-ings, conduct on-the-ground research, and brief both governmental and NGO clients on security threats around the world.

Arlington, Virginia

Created and deployed a company-wide social media strategy for over 40 DC metro area luxury apartment properties. Repaired and maintained the Paradigm and Meridian brand through interaction with customers across various social media. Created and deployed a social media policy for distribution to over 1,000 employees. Built and managed multiple Twitter, Facebook and Wordpress accounts for the company.

London, United Kingdom

Tracked political events and reported on economic and political matters, including weekly PMQ (Prime Minister’s Questions) visualizations, as well as working with Guardian, BBC, and Financial Times writers to help develop data visualizations, charts, graphs, and other informations graphics that were published both online and in print.

Washington, Dc

VA-01 Congresswoman JoAnn DavisCreated reports and conducted research on current political issues related to the both foreign and domestic issues for the Congresswoman. Managed relationships with constituents and lobbyists.

Master Of Public Administration - Mpa, International Security

Ba, International Relations