Ruben Olvera Email & Phone Number

Elgin, Il, Us

Rolling Meadows, Illinois, Us

Advancing business priorities through strategic and creative marketing programs that position RPS Signature Programs in the marketplace, drive client engagement, and generate demand for Signature Programs. Develops marketing campaigns for specialized programs in RPS niche markets with creative ideas and a digital focus. Leading organic growth through demand generation campaigns while creating measurable marketing strategies with an emphasis on digital-first marketing.▪ Created, developed, and currently growing the brand RPS Signature Programs.▪ Advancing business priorities through strategic and creative marketing programs that position RPS Signature Programs in the marketplace.▪ Drive client engagement and generate demand for RPS Signature Programs.▪ Develops marketing campaigns for specialized programs in RPS niche markets with creative ideas and a digital focus. ▪ Generated $20M+ in attributable premium ▪ Continual 29% YoY growth in submissions & 30% increase in written premium▪ Leading organic growth through demand generation campaigns while creating measurable marketing strategies with an emphasis on digital-first marketing. ▪ Increased web traffic by 80% to RPS Signature Programs pages YoY and decreased bounce rate by 13% ▪ Continual increase in click-through-rates 72% better than industry benchmarks

Brownsville, Texas, Us

Senior marketing leader responsible for assessing, designing and developing all marketing strategies of Pronto’s products and services through a wide range of channels, including: email, digital, print, mobile, social, event, inbound/outbound marketing.• Manages the creation and implementation of Pronto’s omni-channel content strategy, thought leadership initiatives and social media marketing.• Increased followers on social media by 130% on average (Twitter, G+, Facebook, Youtube and Linkedin), resulting in monthly increase sales via Ecommerce channel and significant increase in brand awareness• Designed and crafted marketing & e-marketing materials on a range of projects, for brochures and advertisements; ensured uniformity in the brand language for the promotional brands• Initiated a series of integrated marketing campaigns including email, print, digital, outdoor and social media analysis: Crafted concept and content for journal ads, direct mail campaigns and blogs• Represents Pronto Insurance as the official spokesperson to the media & various organizations• Negotiate sponsorships and partnership contracts with brand names like Six Flags, Schlitterbahn, Google, American Ninja Warrior Contestants, San Antonio Spurs, San Antonio Dynos, Houston Texans, RGV Toros and more.

• Leads Project Management and Business Analysis • Responsible for successful project completion for new customer on-boarding/implementations and internal projects• Establishes and improves processes for workflow, metrics and exception management• Developed, planned and executed all marketing, advertising and public relations activities.• Increased website sales 210% YOY by improving ease of use and increasing both web and social media presence.• Increase agency efficiency by conducting competitive bench marketing and analysis.

• Performed feasibility studies and assisted with establishing plans of actions for improving the efficiency of information technology platforms and applications.• Upgrade, repair and replace computers as necessary• Provided support to district sales managers to ensure both company and division (policies and procedures) were followed in all departments• Reduced operating cost 30% by adding Standard Operating Procedures• Assisted division management in forecasting and monitoring individual district sales and P&Ls