As part of the founding team, I leverage AI, data science, and analytics to derive significant strategic and operational advantages for Figure.

Built out Data Science organization and led the deployment of machine learning and AI frameworks resulting in significant improvements to key company initiatives: prospecting, pricing, and risk/underwriting.

With expertise in both analytics and data science, I help businesses mine, interpret, and take action based on insights derived from vast amounts of data. I specialize in building out data solutions that guide and optimize product strategy, including process optimization, user segmentation, lifetime value predictive modeling, and funnel optimization. List of clients includes online publishing platforms, biotech and fintech firms, mobile device manufacturer, as well as online and mobile ad networks.

Acquired by Millennial MediaPart of the founding team. Developed large-scale ad optimization modeling infrastructure used to bid and acquire mobile ad inventory on real-time bidding (RTB) platforms. Built models centered on identifying specific advertising campaign attributes (location, publisher, time of day, device attributes, derived user profiles) to pinpoint predicted performance as well as optimal bidding strategy.

Built Analytics team focused on partnering with internal business units to deliver data founded guidance for key operational and strategic opportunities. Developed methodologies and reporting infrastructures for measuring and optimizing online ad products and publisher performance. Developed framework used to measure and optimize Say Media’s web properties, highlighting key areas of focus including traffic growth, user engagement, and monetization potential.

Responsible for all Gaia online gaming metrics and user analytics, with focus on testing and in-depth understanding of user behavior to shape game design, product strategy, monetization, growth and retention opportunities.

Developed methodology and analytics designed pinpoint search relevance and content optimization opportunities, defining sales and marketing strategies for Yahoo! Paid Search Submit program.

Led organization responsible for measurement methodology of the Nielsen NetRatings metering and reporting processes. This included the development of measurement and reporting requirements, ranging from methodology design to resolution of technical challenges of measuring digital content consumption.