Ruben Riera Email & Phone Number

Miami, Florida, United States

Miami, FL, US

• Led digital marketing efforts for a portfolio of 29 properties, overseeing four digital marketing agencies to drive high-quality lead generation.
• Project managed the development and launch of 14 websites, coordinating with design agency, project developer, and web developer to ensure timely delivery and alignment with brand standards.
• Achieved a 45% increase in leases from digital sources, improving conversion rates through strategic marketing initiatives and data-driven optimizations.
• Direct a creative team responsible for Eblast designs, fact sheets, outreach marketing materials, direct mail, ensuring consistency and timely delivery
• Increase the number of properties managed from 12 to 29, showcasing strong organizational and leadership skills in overseeing a growing portfolio.
• Collaborate with senior management to define project objectives, KPIs, and strategic goals, fostering continuous improvement in marketing and project outcomes.

Coral Gables, Florida, US

• Efficiently managed a sizable marketing budget of $4M to achieve maximum ROI, while driving daily leads for over 120+ agents with targeted digital lead generation strategies.
• Drove expansion initiatives, increasing reach from 19 to 32 states through the identification and execution of new market opportunities.
• Tracked and optimized marketing spend on various channels like paid search, social media, programmatic, email marketing, and SMS, resulting in improved campaign performance.
• Led a creative and marketing team in executing digital campaigns, launching new channels, and enhancing product visibility, with a focus on project deadlines, quality control, and stakeholder alignment.
• Produced detailed marketing performance reports, including daily lead tracking and monthly P&L reviews, to support agile, data-driven decision-making.

• Built and executed the digital marketing strategy for a family business from the ground up.
• Established KPIs to measure the effectiveness of campaigns, analyzed results and collaborated with cross-functional teams.
• Conducted A/B testing on creative assets and landing pages, enhancing campaign performance and conversion rates.
• Played a pivotal role in the company’s expansion into the Dominican Republic.
• Maintained close communication with remote teams to align marketing efforts effectively.
• Oversaw the design process, ensuring that outputs were high-quality, cost-effective, and aligned with brand guidelines.

Miami, Florida, US

• Served as a strategic partner for client accounts, developing and executing customized digital marketing strategies across multiple industries.
• Produced and presented client reports, identifying strengths and weaknesses and adjusting strategies accordingly in collaboration with the internal team.
• Managed digital campaigns across the U.S. and LATAM regions, focusing on lead generation and audience engagement through performance-driven strategies.
• Built, executed and optimized customer journeys for diverse industries.
• Updated campaigns as requested, addressed concerns and made creative suggestions to improve lead generation.
• Monitored key performance indicators (KPIs) to ensure optimal digital strategy results were delivered.

• Consistently exceeded client expectations by closing business deals and delivering exceptional marketing campaigns.
• Managed multiple projects from start to finish, ensuring deadlines were met and budgets were adhered to.
• Collaborated with local businesses in Gainesville, creating impactful advertisements for publication in the newspaper.
• Provided clients with top-quality media buy opportunities to help them achieve their goals.

San Francisco, CA, US

• Recruited and mentored over 100 drivers.
• Taught new drivers their responsibilities, benefits, and relevant information to ensure client satisfaction.
• Responsible for creating and conducting B2C marketing strategies.

Master Of Science - Ms, Digital Strategy

Bachelor Of Science - Bs, Advertising