• Led digital marketing efforts for a portfolio of 29 properties, overseeing four digital marketing agencies to drive high-quality lead generation.• Project managed the development and launch of 14 websites, coordinating with design agency, project developer, and web developer to ensure timely delivery and alignment with brand standards.• Achieved a 45% increase in leases from digital sources, improving conversion rates through strategic marketing initiatives and data-driven optimizations.• Direct a creative team responsible for Eblast designs, fact sheets, outreach marketing materials, direct mail, ensuring consistency and timely delivery• Increase the number of properties managed from 12 to 29, showcasing strong organizational and leadership skills in overseeing a growing portfolio.• Collaborate with senior management to define project objectives, KPIs, and strategic goals, fostering continuous improvement in marketing and project outcomes.

• Efficiently managed a sizable marketing budget of $4M to achieve maximum ROI, while driving daily leads for over 120+ agents with targeted digital lead generation strategies.• Drove expansion initiatives, increasing reach from 19 to 32 states through the identification and execution of new market opportunities.• Tracked and optimized marketing spend on various channels like paid search, social media, programmatic, email marketing, and SMS, resulting in improved campaign performance.• Led a creative and marketing team in executing digital campaigns, launching new channels, and enhancing product visibility, with a focus on project deadlines, quality control, and stakeholder alignment.• Produced detailed marketing performance reports, including daily lead tracking and monthly P&L reviews, to support agile, data-driven decision-making.

• Built and executed the digital marketing strategy for a family business from the ground up.• Established KPIs to measure the effectiveness of campaigns, analyzed results and collaborated with cross-functional teams.• Conducted A/B testing on creative assets and landing pages, enhancing campaign performance and conversion rates.• Played a pivotal role in the company’s expansion into the Dominican Republic.• Maintained close communication with remote teams to align marketing efforts effectively.• Oversaw the design process, ensuring that outputs were high-quality, cost-effective, and aligned with brand guidelines.

• Served as a strategic partner for client accounts, developing and executing customized digital marketing strategies across multiple industries.• Produced and presented client reports, identifying strengths and weaknesses and adjusting strategies accordingly in collaboration with the internal team.• Managed digital campaigns across the U.S. and LATAM regions, focusing on lead generation and audience engagement through performance-driven strategies.• Built, executed and optimized customer journeys for diverse industries.• Updated campaigns as requested, addressed concerns and made creative suggestions to improve lead generation.• Monitored key performance indicators (KPIs) to ensure optimal digital strategy results were delivered.

• Consistently exceeded client expectations by closing business deals and delivering exceptional marketing campaigns.• Managed multiple projects from start to finish, ensuring deadlines were met and budgets were adhered to.• Collaborated with local businesses in Gainesville, creating impactful advertisements for publication in the newspaper.• Provided clients with top-quality media buy opportunities to help them achieve their goals.

• Recruited and mentored over 100 drivers.• Taught new drivers their responsibilities, benefits, and relevant information to ensure client satisfaction.• Responsible for creating and conducting B2C marketing strategies.