Marketing & Sales Practice | AmericasPricing & Margin Management First Alert

Marketing & Sales Practice | Americas

- Managed client facing administrative tasks such as client contract negotiations, RFP and client brief reviews, project and scope of work budgets, consolidating timesheet reports for clients and presenting progress reports to both clients and agency executives- Liaised corporate relationship with The Coca-Cola Company in order to craft its shopper marketing strategy in Latin America- Led client relationship with Svenska Cellulosa Aktiebolaget through design and implementation of point of sale campaigns- Developed Shopper Marketing Master Academy, a capability building program designed for retail and consumer goods clients focused on marketing best practices and trends- Created new employee on-boarding training program to include best practices, guidelines and shopper marketing insights. - Awarded Agency of the Year 2014 - 2015 by Costa Rican advertising community

- Conducted market analysis for a regional bank considering opening operations in Costa Rica; efforts consisted of conducting anonymous consumer surveys in public areas, organizing focus groups across several market segments, launching digital surveys, and synthesizing and presenting findings to client's marketing department- Completed diverse internal management processes including advertising competition applications, translations, budget preparations and market scans

Interned as Red Bull's Student Brand Manager's assistant (shadow) during first semester of sophomore year in college- Organized logistics for marketing activations on and off campus, such as the Red Bull Soapbox Race and Red Bull Campus Clash- Designed and implemented guerrilla marketing / publicity stunts across campus to gain brand recognition among students