Rubén S. Email and Phone Number
Rubén S. work email
- Valid
Rubén S. personal email
I have over two decades of experience in corporate strategy, new business development, and product management, with a focus on the financial services sectors in Latin America. I'm an Industrial Engineer with an MBA from IPADE Business School, with additional education in Corporate Finance from ITAM, and a Product Strategy from Kellogg Executive Education.As Partner at Axan, I advise, design and develop strategy, products and whole businesses for our customers. I also advise and support MyCashless, a digital payments and loyalty platform, on their business planning, financial modeling, and operational efficiency. I am passionate about transforming ideas into good products and great businesses by keeping it simple, collaborating with diverse teams, and delivering value to customers and stakeholders.
Metabase Q
View- Website:
- batuta.com
- Employees:
- 42
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Director Global Sales OperationsMetabase QMexico City, Cdmx, Mx -
Senior PartnerAxan Jun 2024 - PresentMexico, D.F., MxHelping teams prototype and iterate new business models. Measure market size & estimate achievable market share. Craft innovative revenue streams that disrupt the industry. Ensuring each element of the business model fits the desired customer experience. -
Investor & AdvisorMycashless Jul 2014 - PresentWilmington, Delaware, UsPart of the leadership team working on the company’s strategy and growth; developing a platform that has allowed its clients to increase their revenue, on average, by 57% and with 100% uptime. Business development working in expanding MyCashless presence and serviceable market. -
Director Global Sales OperationsMetabase Q May 2021 - Jun 2024San Francisco, UsWe are focused on changing the cybersecurity ecosystem in Latin America through next-gen technologies, services, education, and regulation. We offer custom-designed solutions and services designed to optimally protect companies of various industries and sizes against cyber attacks. -
Leadership AdvisorCrecy Oct 2020 - Dec 2023Cuauhtémoc, Mexico City, MxBringing experience in building financial services business and financial models with a proven approach. The amazing Crecy founders needed help setting up the business and continuously look to optimize operations, finance, and third-party relationships. Crecy is a credit card with cryptocurrency collateral. -
Director Of Financial Planning And AnalysisUnifin Financiera Apr 2019 - Dec 2020México, Distrito Federal, Mx• Transforming the budgeting process (over $1,500 million Ps.) from a 10–12 week yearly siloed exercise to a collaborative, comprehensive and continuous process, allowing timely decisions for adapting to the constant changing environment.• Building the financial projections and scenarios that have been instrumental in allowing the company to obtain new funding in excess of US$500 million. • Determining the financial KPIs allowing data transparency, surfacing activities not aligned with the company’s strategy and allowing SG&A savings of 12%. -
Director Of Special ProjectsUnifin Financiera Nov 2018 - Dec 2020México, Distrito Federal, Mx• Future-proofing UNIFIN by working on better and more diverse ways to serve the financial needs of the SME market. We aim to become our clients' trusted financial advisor.• Designing and implementing new financial products and services such as a first-of-its-class short term ‘emergency’ line of credit for SMBs, cross-border factoring, or streamlining the onboarding and decisioning process, allowing a 13.6% growth. -
Manager And Mexico Fintech LeaderStrategy&, Part Of The Pwc Network Sep 2016 - Sep 2018New York, Ny, UsHelping businesses grow and obtain competitive advantages by identifying and/or defining their differentiating capabilities and developing business strategies based on those capabilities. Working with their teams, designed growth path agendas, redefined their go-to-market strategies and transformed their business models for a more promising future. Projects included:• Designing a strategic growth roadmap for a credit bureau that has allowed them to gain market share and keep them relevant amongst new fintech companies.• For the CFO for LatAm’s largest leasing company designing their KPIs for better control and expense management and a new client-centric go-to-market strategy that allowed sustained growth (23.3% income increase and a 29.7% total portfolio growth in ‘19 vs ‘18).• For Mexico’s most important insurance company, working with its Global Technology Officer in the definition and design of a new target operating model that allowed them to increase their footprint in personal insurance and fend off the disappearance of their government line of business. -
Independent Committee MemberIgnia Partners, Llc Mar 2016 - Mar 2017San Francisco, UsIndependent committee member for IGNIACK 15 credit opportunities trust evaluating investment opportunities. -
PartnerKitzen Aug 2015 - Dec 2016Developing the startup strategy and project funding. -
Senior PartnerAxan Jan 2007 - Aug 2016Mexico, D.F., MxWorking directly with owners and C-level management of leading companies to grow their business developing new products, analyzing market needs, reviewing competition, defining strategy, and implementing business plans. Selected projects include:• Designing and launching new financial products and services for a top 7 bank and two major retail chains, including economics (rates & commissions), distribution channels, and branding. Defining and designing new products, services and channels for the new future banks.• Developing tools to analyze loan portfolio behavior for a top commercial bank. The tools increased early detection and reduction of potential nonperforming loans as a percentage of their total loan portfolio.• Developing the business plans and leading the team to obtain a banking license for Fundación Dondé Banco and Banco Pagatodo. Participating in leading roles to architect and establish 10 new banks, including BanCoppel and Compartamos Banco and in re-establishing Goldman Sachs’ broker dealer operation in Mexico.• Identifying opportunities, defining the strategy, building alliances, and designing the business model for international companies to enter the Mexican market, enabling them to offer their services under Mexican regulation.• Developing business strategies for growing the business of retail chains and financial institutions with joint ventures (e.g., Soriana supermarket and Banamex (Citibank)), enabling access to new markets.• Participating in the design for asset-backed securitizations of future money-transfer commissions for Elektra (US $230 million, the first of its kind in Mexico) and future advertising income for TV Azteca (US $380 million). -
Associate ConsultantAxan Jan 2003 - Jan 2007Mexico, D.F., Mx -
Co Founder And CfoMi Quincena Ya Jan 2010 - Jun 2013México, D.F., MxDesigning the business strategy and processes and managing the company's cash flow -
Product Manager - GuardaditoBanco Azteca Apr 2002 - Jan 2003México, Distrito Federal, MxParticipating in the design and launch of the long-term savings product Inversión Azteca, which today accounts for almost two-thirds of total bank deposits. -
Project ManagerGrupo Elektra Apr 2001 - Mar 2002Obtaining a banking license for Grupo Elektra (Banco Azteca), the first license granted in more than seven years in Mexico.
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Jr. Product Manager - Dinero ExpressGrupo Elektra Feb 2000 - Apr 2001Standardizing the service for future franchising in order to expand the client base at a lower cost reaching 46% compounded annual growth rate in the first three years. Launching the service in two additional chain stores for a 42% increase in points of sale.
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Project ManagerGrupo Wl Aug 1998 - Jan 2000Creating and managing the post-sale service department. On the first year, the service department contributed with 45% of Grupo WL’s sales, and with more than 60% of its EBITDA.
Rubén S. Skills
Rubén S. Education Details
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Kellogg Executive EducationProduct Strategy -
Ipade Business SchoolAnd Related Support Services -
Instituto Tecnológico Autónomo De MéxicoCorporate Finance -
Tecnológico De MonterreyIndustrial Engineering With Minor In Systems Engineering -
Centro Universitario MéxicoHigh School
Frequently Asked Questions about Rubén S.
What company does Rubén S. work for?
Rubén S. works for Metabase Q
What is Rubén S.'s role at the current company?
Rubén S.'s current role is Director Global Sales Operations.
What is Rubén S.'s email address?
Rubén S.'s email address is rs****@****.com.mx
What schools did Rubén S. attend?
Rubén S. attended Kellogg Executive Education, Ipade Business School, Instituto Tecnológico Autónomo De México, Tecnológico De Monterrey, Centro Universitario México.
What skills is Rubén S. known for?
Rubén S. has skills like Leadership, Financial Advisory, Early Stage Companies, Banking, Corporate Finance, Executive Management, Corporate Venture Capital, Valuation, Financial Planning, Structured Finance, Angel Investing, Start Ups.
Who are Rubén S.'s colleagues?
Rubén S.'s colleagues are Emiliano Guzmán Arenas, Viviana Ortega, Marcelo Salazar, Coordinador Académico, Josue Duarte, Nelson Rodriguez, Angela Jimenez.
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