Rubens Antonio Junior Email and Phone Number
Marketing & Sales/ Brand Management / Regional Management/ Consulting/ Business Development at
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RA Business Consultancy
Montville, NJ, US
Rubens Antonio Junior's Location
Montville, New Jersey, United States, United States
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About Rubens Antonio Junior
Global Healthcare Professional with expertise in the areas of Pharma Rx, consumer, and medical devices, focusing on areas of sales & marketing, business development, and complete P&L Management. Proven record of accomplishment in health care and consumer markets, having worked in big multinational companies such as ICI, Roche, Bayer, Ansell, Ascensia, and Bionime in different countries including Brazil, Venezuela, and the US. Recently working as a consultant and Sr. Advisor in the Healthcare Sector.Fluent in English, Spanish, and Portuguese (mother language). Double nationality (Brazilian & Portuguese) and US Green Card holder.SELECTED ACCOMPLISHMENTSGLOBAL LEADERSHIP & ACCOUNTABILITY – Led multifunctional, multidisciplinary, and multicultural teams and managed all P&L divisions in most Latin America countries and several countries in Africa & Caribe. Acted as key executive country statutory in Brazil.BUSINESS DEVELOPMENT / INNOVATION – Led, interacted, and worked actively with multifunctional teams in different areas, countries, and B2B partnerships (exclusive distributors and/or territory representatives) to build, implement and monitor the strategic plans of new global and local projects/launches. SALES - Spearheaded important changes in different country organizations and with B2B business partners (exclusive distributors) that improved profitability and shaped them for future and sustainable growth by implementing effective commercial strategies and KAM programs and by constantly monitoring established key performance indicators.MARKETING – Directed different groups of marketers in different categories and built the best marketing portfolio plans with respective resources and investment allocations. Achieved sales growth and proposed market share through targeted brand communication and promotional plans. FINANCE – Managed full P&L, built 5-years plans, and held key roles in financial planning and budgeting, investment evaluation and analysis (brand and company acquisitions), and aligning finance strategy with company strategy. CONTINUOUS IMPROVEMENT – Monitored start-up companies and developed and implemented improvements in organizational structures. Led several international and national projects that improved profitability, optimized resources optimization, and reduced operating costs.
Rubens Antonio Junior's Current Company Details
Ra Business Consultancy
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Marketing & Sales/ Brand Management / Regional Management/ Consulting/ Business Development
Montville, NJ, US
- Website:
- raconsultingnj.com
- Employees:
- 1
Rubens Antonio Junior Work Experience Details
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Ra Business ConsultancyMontville, Nj, Us
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Company OwnerRa Business Consultancy May 2021 - PresentAs Company Owner at RA Business Consultancy, I support companies to develop strategies, focusing on different areas of expertise like marketing and sales, financial planning, sales channel optimization, and overall business operation to drive growth, and profitability to enhance business performance.High experience in transforming small businesses operationally
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Sr. Strategic Advisor & ConsultantGlobal Performance Consulting Nov 2021 - PresentSão Paulo, São Paulo, BrConsultancy company founded in 2013 focusing to help and contribute to organizations to achieve sustainable business growth and profitability based on the experience of the founding partners and strategic team.As a senior strategic advisor, I contribute to leveraging companies to develop and implement strategic planning, business development plans (portfolio evaluation, innovation, and "go to market"), commercial effectiveness, business model reviewvalue proposition enhancement, organizational structure, and Change Management, leading the internal discussions and interactions among different global cross functions departments of the companies in different countries.• Working as a Sr. Advisor specializing in the development of strategic planning, business development, a full evaluation of new product portfolio development (marketing and sales strategy, competition, supplier’s development, regulatory needs, development of key success factors, action plan development, implementation, and monitoring)• Reviewing of business models, need for changes in organizations, business units’ performance evaluation, commercial effectiveness, and P&L optimization• Mainly focusing on the healthcare segment that includes Diabetes, Consumer care, Pharma Prescription, MedTech solutions-POCT & Self Testing, and other medical devices (sexual wellness). • Currently working on a large project for BD / Embecta in the Latin America region -
Consultant-Regional Business Development - AmericasBionime Jun 2021 - Aug 2022Taichung City, Taichung, TwBIONIME is specialized in the business of biotechnology and medical testing. The first product line is the self-Monitoring Blood Glucose (SMBG) System. BIONIME integrates the top-tier expertise in medical science, chemistry, electronics, and precision mechanism to commercialize the patented technology of unique test strip structure. BIONIME is part of GE healthcare Family and manufactures GE healthcare glucose meter and glucose monitoring system and manage GE BGMs business through the worldwide Brand Licensing Agreement• I commercially represent BIONIME business in the region of the Americas.• I am focused to look for business opportunities, potential business partners, and management of processes necessary to implement a successful "GO TO MARKET" operation for countries within the region (US, Canada, Latin America, and Caribbean region)• Build, manage, and facilitate the strategic business plan - “Go to Market” with potential business partners focusing on sales and marketing, legal, regulatory, supply chain, and packaging areas.• Manage and intermediate the negotiation of the supply agreement terms and respective KPIs aiming to officialize the commercial relation. • Manage and monitor daily activities after “go to market” comparing results with objectives implementing the necessary corrections. -
Regional Business HeadAscensia Diabetes Care May 2017 - Oct 2020Basel, ChAscensia is a diabetes care business company that is part of Panasonic Healthcare Group. The company was formed after the acquisition of Bayer Diabetes Care business worldwide.Manage an operation that accounts for sales of 18 Million Euros and manage a global team of 15 direct people and more than 7 B2B commercial relations by contract in different countries in Latin America and Africa.• Spearheaded the implementation of direct to consumer strategy in Mexico that achieved sales growth above market, increasing share from 10.7% to 15.2% since implementation. • Designed and implemented a new strategic sales and marketing plan to move J&J patient users in South and East Africa to the Ascensia Contour brand. Achieved impressive growth of 14% in sales in the first 6 months of implementation with +1.5 p.p. increased share.• Created and led a global team of 7 employees that is designing a new strategy and business model for customer service in Europe. Currently considering possible cost reductions, business scenarios, reasons to change, recommendations, KPIs improvements, and detailed action plan. • Developed and implemented a strategic plan with full KPIs to find new partners / distributors in the region.• Led the business plan growth for the region for new launches grid and respective sales forecast and investment.• Manage implementation of all global rules and compliance requirements to guarantee successful strategic implementation. -
General ManagerAscensia Diabetes Care Jan 2017 - Apr 2017Basel, Ch• Structure the organization and prepare “stand alone” business after full separation of Bayer• Implement new business approach and strategy to leverage Ascensia´s brand in diabetes care market• Introduce new launches to guarantee Ascensia´s innovation in the market• Administrate, adapt and guarantee successful locally implementation of global actions that include regulatory, supply, HR and other platforms of services in the country
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Strategic Marketing & Sales ConsultantAgfa Healthcare Nov 2016 - Dec 2016Mortsel, Be- Develop, implement and monitoring the strategic marketing plan for different BUs in healthcare area such as CIS - Clinical Information System, HIS - Hospital Information System and Imaging - Build and implement KAM program for direct and indirect channel- Build, implement and monitor marketing plan -
Franchise OwnerThe Body Shop Mar 2014 - Feb 2016London, England, GbThe group expanded its business of a valued global Franchise Community, over the last 40 years, establishing The Body Shop as one of the largest cosmetics and toiletries retailers in the world.I was selected as potential franchiser owner that established my retailing business in one of the most famous shopping malls located in Sao Paulo – Brazil• As owner and operational manager, I was responsible to manage the full operation of the store.• Constant review, monitoring and alignment of inventories to the global marketing strategy calendar. • Keep constant evaluation and sustainable finance balance for the operation, considering properly working capital balance, cash flow analyses and sustainable profitability.• Actively participate in the board meeting of franchisers to discuss the commercial strategy plan (marketing and sales plan, price development, mark-up projections, etc.) -
Regional Business HeadAnsell Healthcare - Blowtex Sep 2010 - Feb 2014Iselin, New Jersey, UsLed full operations in Latin America and Caribbean regions that accounted for US $35M in annual sales revenue with 31% of Ebit return and managed 135 people that included manufacturing site with business focus in the condom market. The region also had intermediate additional annual sales of US $18M to the Brazilian government. • Implemented a functional team in the Brazilian market and aligned its policies with the overall policies of the Ansell Group.• Restructured all sales and marketing operations and commercial policy in Brazil to address challenges in retail market competition, achieving 3 years of double-digit growth in the region and increasing the Ebit ratio from 26% to 31%.• Increased year-over-year share position in key countries in the region (Brazil 21%, Argentina 63%, Chile 69%, Colombia 42%, and Uruguay 69%).• Led the successful launch of a new global brand SKYN® in the region, exceeding targets of sales and share achievement in Brazil, Argentina, and Chile.• Built, implemented, and led the new service structure in the LAC region and improved service level to customers.• Implemented and led some strategic partnership projects with key distributors in the LAC region. -
Business Unit Head - Division Consumer CareBayer Aug 2006 - Jan 2010Leverkusen, North Rhine-Westphalia, DeFull divisional P&L responsibility with annual sales of US $95M for a business focused on Analgesics, Dermatologic, Nutritionals and Antifungal categories. Managed marketing budget of US $21M. Led a divisional team of 163 employees from different areas such as marketing, competitive intelligence, new business development, trade marketing and sales. Built divisional strategy for corporate areas of supply chain, finance, medical and regulatory affairs.• Led and implemented organizational restructuring process that improved divisional profitability. Action plan was focused on: portfolio management, commercial structure, organizational culture, and cost saving in Corporate Services. Reverted Ebit trend and achieved 13% of ROS.• Developed the Brazilian divisional strategic plan with the objective of doubling sales volume through 2012. Built a multifunctional team that proposed 15 different projects and they are still running.• Represented Latin America as a key member of a global team of business and supply chain leaders that harmonized and improved Sales and Operations processes. In Brazil, achieved significant improvements in inventory level reduction, communications and stock out reduction. Rolled out new concepts and training process to all commercial team.• Restructured marketing and sales strategy and investment prioritization to maximize sales performance through a more balanced portfolio with brands acquired from Roche. Tripled sales in Derma segment with Bepantol brand and recovery of 2nd market position with Supradyn brand in Vitamin Supplements category. -
Business Unit Head - Division Consumer CareBayer Jan 2005 - Jul 2006Leverkusen, North Rhine-Westphalia, DeCharged with full divisional P&L responsibility, with annual sales of US $34M focused on Analgesic, Nutritionals, Gastro and Antifungal for the leading company in the OTC competitive Venezuelan market. Bayer acquired Roche Consumer business to quickly integrate both companies and assume the leadership position in the market.• Led process of integrating Roche and Bayer that resulted in one management plan with joint strategies and synergies, generated alignment of group objectives, produced an excellent organizational climate and full group commitment and achieved all goals.
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Business Unit Head - Division Consumer CareRoche Sep 2003 - Dec 2004Switzerland 🇨🇭 , ChI was responsible for all consumer care business in Venezuela including marketing & sales strategy, distribution and P&L accountability. It was a business that accounted around US$10 Mio in the end of 2004. -
Strategic Business Planning And Services & Trade Marketing ManagerRoche Jan 2001 - Aug 2003Switzerland 🇨🇭 , ChI had full responsibilities to manage two departments: Trade Marketing and Business Planning & Strategic Services.In the TM department, the activities consisted mainly in building strategic trade plans to brands and clients aiming to influence consumers in their purchase decision at point of sales level and look for new sales opportunities in alternative channels such as supermarkets and convenient stores. I was also responsible to the Bus. Planning & Strategic Services management which activities were based in analyzing Finance statements, Marketing expenses and distribution control, providing management information to support the top level management to take decisions and also analyzing new business opportunities and acquisitions.
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Trade Marketing ManagerRoche Jan 2000 - Dec 2000Switzerland 🇨🇭 , ChAt the beginning of 2000, the Divisional Director identified that the point of sales strategy needed to be improved and aligned with the international strategy and took the decision to create in the affiliate the new Trade Marketing Department.I assumed this challenging position as Head of Department and successfully started to implement the new department’s procedures, strategies, objectives and responsibilities and finally hired and trained people capable to cope with the key account manager position – 5 in the whole country, and later on, one assistant and one manager.The strategic model was so successfully implemented achieving measurable results that the model became to be seen as a benchmark for other RCH Latin American countries and outside for other Brazilian’s OTC Industries.
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Category Multivitamin ManagerRoche Jan 1999 - Dec 1999Switzerland 🇨🇭 , ChI was in charge of all the new products planning, positioning, marketing segmentation program and pre-marketing activities related to Multivitamin segment in Brazil. I was in charge also of strategic brand planning of the affiliate and to represent the country in special meetings to develop and globalize the Supradyn communication in Latin America.Also in this period, I managed the process of launching the new Supradyn Pré-Natal in the market building the concept of pregnancy supplementation among doctors that included the agreements with the Gynecologist Brazilian Society and Pharma Rx co-marketing and promotion. The brand consolidated its growth in 2001 achieving the 2nd position in prescription share and sales around US$ 0.7 Mi.
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Product ManagerRoche Dec 1994 - Dec 1998Switzerland 🇨🇭 , ChAt my early stage in Roche, I was in charge of managing some brands such as Supradyn, Berocca, Bepanthen, Pediatric line.I was responsible to implement all promotional calendars to the managed brands and efficiently allocate the resources in order to generate capable activities to either increase prescription by doctors or awareness in the consumers mind. During this period, many achievements were brought to the brands and company, one of those happened in 1997, when I implemented the Rx switch to the OTC strategy for Supradyn and blocked Centrum’s share evolution and gained market share in Multivitamin market.In 1996-1997, I re-positioned Bepanthen in a niche of market without huge investments and the product increased 50% sales in units.I also received awards for managing brands in 96 thanks to the successful reposition strategy adapted for the Bephanten brand. I received the award of the 2nd best marketing campaign of the year in Pharmaceutical Brazilian Market. In 1998 was the time for receiving the the 3rd best campaign of the year for Pediatric Line award (Grupemef – “Lupa de Ouro”).
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Strategic Planning And Budget CoordinatorRoche Mar 1994 - Nov 1994Switzerland 🇨🇭 , ChI was responsible to support pharma strategic business units to develop, implement, control and approve budget process. I also had the responsibility of providing finance management information (pricing, business case and marketing cost evaluation, sales performance KPI's etc..) for all marketing area in order to speed up decision process.
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Finance AnalystIci Imperial Chemical Industry Jan 1991 - Feb 1994My work period in ICI Group was focused on gaining experience and know-how in the Finance area after having concluded my business administration graduation in 1990.Reporting to the Divisional Controller’s Assistant, I had the responsibility to elaborate and support the department in preparing budget statements, cash flow analysis, price and margin analysis and all Ad Hoc studies to support financially the Commercial & Marketing area.In 1993, I was indicated to participate in an unbundling process of the ICI Group business, when it was split into two different Businesses, later turning into the Zeneca Group and ICI Group
Rubens Antonio Junior Skills
Strategy
Business Planning
Market Planning
Marketing Management
Strategic Planning
Management
Product Management
Business Strategy
Marketing Strategy
Trade Marketing
Marketing
Team Leadership
Market Analysis
Leadership
Product Launch
Budgets
Cross Functional Team Leadership
New Business Development
Pricing
Team Building
Brand Management
Forecasting
Mergers And Acquisitions
Latin America
Team Management
Sales Management
Supply Chain
Business Intelligence
Product Development
Portuguese
Teamwork
Retail
Budgeting
P&l Management
People Management
English
Restructuring
Project Planning
Spanish
Key Account Management
International Business
Product Marketing
Sales Operations
P&l
Income Statement
Controlling
Mergers
Planning
Promotions
Strategy Development
Rubens Antonio Junior Education Details
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Faap - Fundação Armando Alvares PenteadoBusiness Administration -
Fundação Dom CabralBusiness
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Fundação Dom CabralCorporare Governance & Board Member Development
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Bayer Hr Development Center - GermanyBusiness Administration And General Management
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Hult Ashridge Executive EducationMarketing And Business Specialization
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Daniel Adams CompanyMarketing
Frequently Asked Questions about Rubens Antonio Junior
What company does Rubens Antonio Junior work for?
Rubens Antonio Junior works for Ra Business Consultancy
What is Rubens Antonio Junior's role at the current company?
Rubens Antonio Junior's current role is Marketing & Sales/ Brand Management / Regional Management/ Consulting/ Business Development.
What is Rubens Antonio Junior's email address?
Rubens Antonio Junior's email address is ru****@****ime.com
What is Rubens Antonio Junior's direct phone number?
Rubens Antonio Junior's direct phone number is +186277*****
What schools did Rubens Antonio Junior attend?
Rubens Antonio Junior attended Faap - Fundação Armando Alvares Penteado, Fundação Dom Cabral, Fundação Dom Cabral, Bayer Hr Development Center - Germany, Hult Ashridge Executive Education, Daniel Adams Company.
What skills is Rubens Antonio Junior known for?
Rubens Antonio Junior has skills like Strategy, Business Planning, Market Planning, Marketing Management, Strategic Planning, Management, Product Management, Business Strategy, Marketing Strategy, Trade Marketing, Marketing, Team Leadership.
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