Have you ever heard that it's impossible to produce shoes in less than 20 days? Have you ever thought that by doing that you could invest much less money in your footwear stock? Have you wondered that it's more profitable making shoes on demand rather than make bulk/mass production and just wait for the customer buy some of them? Lean Manufacturing is the answer. I'm Ruben Serrano, senior executive with over 20 years of retail and wholesale footwear experience within the industry leading companies. Progressive front/back and strategic leader with a unique ability to success on different departments as Sourcing, Product Development, Costings, Manufacturing and Supply Chain Operations. I've been working in the "Fast-Luxury program" for Tamara Mellon Brand, to be able to produce shoes from zero in only 15 days. Speed to the market is the "secret" of the on-line business. As Vice President of Manufacturing, Director, General Manager and others top management positions in the past in the fashion industry, I am a motivated by optimising supply chains to provide the foundation for rapid growth to enable speed to market. By leading developments, optimising sourcing and structuring teams to maximise productivity, I drive operational efficiencies and generate cost savings. This is facilitated by my ability to partner with other Directors, CEO's, Company owners and so on. Collaborate cross-functionally and build and empower high-performing teams.I'm known for being a forward-thinking leader specialising in Product, Technical and Costing and Development through finished goods production for any type of footwear. Energised to take on new complex challenges as implementing new strategies by logical approach. I'm a highly motivated person, top tier professional with drive and desire and always ready to new projects and challenges. Long experience as a footwear professional with hands-on senior management roles. Coach and trainings to the staff and factories to Lean Manufacturing through the Single Unit Flow system.Areas of Expertise include: Product & Technical Development, Costing & Margin Optimisation, Operational Leadership and Global Sourcing (Supply Chain Management).
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General ManagerAsmara Group May 2024 - PresentSpainAS the General Manager of ASMARA footwear in Europe, I´m responsible for overseeing all operational aspects of the business. I ensure Supply Chain Management, optimize processes for efficiency and lead teams to achieve high standards of quality, productivity and services to our customers. My focus is on building robust operational framework that support sustainable growth and excelence.
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Company OwnerIssanto Aug 2020 - PresentSpainWe make development and production shoes for brands with no MOQ. W build your own collection and then, we manufacture it in our own facilities in less than 20 days. We're experts in Lean Manufacturing and high-end Made-to-order shoes, due to our experience optimising processes. We do B2B and B2C. For more information, drop some lines at: ruben@thenewandfastluxury.com
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Director Of OperationsSimplicity Works Jan 2022 - Feb 2024Elche, Valencian Community, SpainAs the Director of Operations at SW, I oversee the strategic planning and execution of all operational initiatives to ensure efficiency and productivity. My responsibilities include optimizing processes, managing resources effectively, and fostering a culture of continuous improvement. With a keen focus on achieving organisational objectives, I lead cross-functional teams in driving innovation and delivering high-quality results. Through effective communication and collaboration, I strive to… Show more As the Director of Operations at SW, I oversee the strategic planning and execution of all operational initiatives to ensure efficiency and productivity. My responsibilities include optimizing processes, managing resources effectively, and fostering a culture of continuous improvement. With a keen focus on achieving organisational objectives, I lead cross-functional teams in driving innovation and delivering high-quality results. Through effective communication and collaboration, I strive to align operational strategies with the company's overall vision and objectives. Dedicated to upholding the highest standards of performance and integrity, I am committed to driving sustainable growth and success for Simplicity Works Europe and its 3D Bonding technology. Show less -
Vice President Of ManufacturingTamara Mellon Jun 2019 - Aug 2020Italy -
Technical, Product Development & Costing Director Of FootwearShoes Of Prey Jun 2015 - Apr 2019Dongguan City, Guangdong, China1. Company Director responsible for product excellence at Shoes of Prey women's fashion footwear. 2. Responsible for all functions including Product, Technical-commercialization development, Costings and other back-factory projects as LEAN manufacturing lay-out factory plan.3. Managing product development and Sample room (+30 workers) to assure proper execution of all prototypes/samples in set timelines, looks and costs.4. Increased sample room efficiency more than 50% by… Show more 1. Company Director responsible for product excellence at Shoes of Prey women's fashion footwear. 2. Responsible for all functions including Product, Technical-commercialization development, Costings and other back-factory projects as LEAN manufacturing lay-out factory plan.3. Managing product development and Sample room (+30 workers) to assure proper execution of all prototypes/samples in set timelines, looks and costs.4. Increased sample room efficiency more than 50% by reorganizing work flow and proper scheduling without extra costs. 5. Coaches and training factory and internal staff (Job Instruction). Direct reports in all aspects of the costing, development and commercialization follow up, production timeline procedures and processes. 6. Responsible to asses the Single Unit Flow system (LEAN Manufacturing) without stocking materials. 7. Ability to work and lead in a lean, fast-paced/changing environment, highly collaborative and multinational team members... Show less -
Senior Technical ManagerNine West Group Oct 2014 - Jun 2015Dongguan, Guangdong, China• Manage the process of attaining prototype fit and constructional integrity and to ensure that the commercialization process is followed in time to meet critical deadlines.• Guide Designers, Product Developers and USA technical staff and ensure that correct technical process and due diligence is applied to post-prototype development.• Ensure technical specification is monitored and controlled as well as being correctly communicated to the factory technical staff.• Ensure… Show more • Manage the process of attaining prototype fit and constructional integrity and to ensure that the commercialization process is followed in time to meet critical deadlines.• Guide Designers, Product Developers and USA technical staff and ensure that correct technical process and due diligence is applied to post-prototype development.• Ensure technical specification is monitored and controlled as well as being correctly communicated to the factory technical staff.• Ensure subordinate technician follows up commercialization process on time. Show less -
General ManagerSacha London Jun 2012 - Sep 2014Dongguan China1. Built up a dedicated team of professionals from basics to a strength of 30 people across merchandising / PD / Technical & Planning.2. Aligned the team to work on project based principles of taking design concept through until final production.3. Supply Chain Manager. Responsible for Sourcing, Costings, HR departments and factory allocation.4. Worked to tight deadlines to expedite samples and follow up across 2 + 2 annual collections.5. Instilled Risk Analysis, Value… Show more 1. Built up a dedicated team of professionals from basics to a strength of 30 people across merchandising / PD / Technical & Planning.2. Aligned the team to work on project based principles of taking design concept through until final production.3. Supply Chain Manager. Responsible for Sourcing, Costings, HR departments and factory allocation.4. Worked to tight deadlines to expedite samples and follow up across 2 + 2 annual collections.5. Instilled Risk Analysis, Value Engineering within the commercialization process.6. Covered a range of footwear across men, women and children genders for markets throughout USA / Canada / as well as EU countries. Show less
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Value Engineer, Commercialization Technician & Production ManagerKeen Jul 2010 - Jun 20121. Responsible for Value Engineering and tear down across the entire Keen footwear range.2. Responsible for commercialization across all Putian / Zhongshan / Dongguan based production.3. Responsible for production (manager) in Putian and Dongguan regions.4. Focused on commercialization process through Tech 1 to Tech 4 stages from fit approval onwards across a range predominantly of ladies outdoor / performance and comfort footwear.5. Specialist in concept / waterproof / hiking /… Show more 1. Responsible for Value Engineering and tear down across the entire Keen footwear range.2. Responsible for commercialization across all Putian / Zhongshan / Dongguan based production.3. Responsible for production (manager) in Putian and Dongguan regions.4. Focused on commercialization process through Tech 1 to Tech 4 stages from fit approval onwards across a range predominantly of ladies outdoor / performance and comfort footwear.5. Specialist in concept / waterproof / hiking / casual / utility and dress shoes.6. Fully conversant with blueprints and technical engineering drawings.7. Range coverage 7 millions pairs annually. Show less -
Technician ShoemakerR.B. El Dantes, S.L.U. Oct 2008 - Jun 20101. Company sourcing women´s and men´s fashion and casual footwear (High Quality) from China / India / Malaysia.2. Responsible for all product development, commercialization and follow through for 600.000 pairs annually - Market EU / USA / Asia.3. Responsible of full sizes grading T1 to T4 / quality assurance / production overview / critical path management.
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General ManagerRaftin Shoes, S.L. Sep 1998 - Sep 2008Elda Spain1. Own business - set up jointly between myself and my father from this date. 2. Responsible for running a factory producing 250.000 pairs of quality women´s shoe annually.3. Involved in every aspect of the process from design through to manual production techniques, through to delivery and everything in between. Therefore, very familiar with a multitude of production techniques and processes involved in the manufacture of footwear.4. Number of employees - 175.
Ruben Serrano Lopez Skills
Ruben Serrano Lopez Education Details
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Sagrada FamiliaEgb -
I.B. MonastilHigh School/Secondary Diplomas And Certificates
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Sagrada FamiliaAdult High School/Secondary Diploma Program
Frequently Asked Questions about Ruben Serrano Lopez
What company does Ruben Serrano Lopez work for?
Ruben Serrano Lopez works for Asmara Group
What is Ruben Serrano Lopez's role at the current company?
Ruben Serrano Lopez's current role is Country Manager.
What schools did Ruben Serrano Lopez attend?
Ruben Serrano Lopez attended Sagrada Familia, I.b. Monastil, Sagrada Familia.
What skills is Ruben Serrano Lopez known for?
Ruben Serrano Lopez has skills like Shoes, Fashion, Footwear, Product Development, Leather, Apparel, Global Sourcing, Manufacturing, Management, Trend Analysis, Sourcing, Trend.
Who are Ruben Serrano Lopez's colleagues?
Ruben Serrano Lopez's colleagues are Asadujjaman Ashik, Vy Dang, Anuruddhika Leuke Bandara, Selvan M, Chau Truong, Tiara Agung Wijayanto, Subhash Kumar.
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