Rubens Paes Barreto Email and Phone Number
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Rubens Paes Barreto: ajuda Gestores e Empresários na multiplicação de seus resultados corporativos, é Co-fundador do Deep Learning Institute, que é especializado em transformação de organizações através de 3 pilares - Tecnologia, Processos e fundamentalmente Pessoas, utilizando técnicas de Ciência de Dados, Lean, Agile Scrum, Neurociência, Inteligência Emocional, NPL, Psicologia Positiva e Comportamental. Profissional com enfoque em resultados através do alcance de alta performance de pessoas e empresas, tanto no âmbito profissional, quanto pessoal. Atua há 18 anos no mercado de inovação e tecnologia, graduado em engenharia pela Universidade de São Paulo, cursou MBA's em gestão de inovação na FGV. Trabalhou e prestou consultoria na Siemens, Nestlè, Sain-Gobain, em diversos países como Estados Unidos, Chile, Suíça, Alemanha, Espanha e Indonésia.Anteriormente a descoberta do segredo da transformação da organização através das pessoas (e cultura), trabalhou 10 anos como sócio e executivo de tecnologia, com enfoque em Data Science, implementado mais de 200 projetos de inovação neste setor, buscando o que realmente fazia a transformação das empresas acontecerem.São algumas "expertises" a se destacar:•Analytics techniques: Acredita que as deciões baseadas em dados são as mais eficientes e assertivas e hoje isso se tornou muito mais exequível com o poder das plataformas em Nuvem•Lean Concept: Apaixonado pela filosofia Lean ele usa estes conceitos para desenvolver a cultura da empresa para atingir máxima eficiência, qualidade e "time to market" focado nas necessidades do cliente•Métodos Ageis: Encontrou na metodologia ágil associada a Reprogramação Neurolinguística a forma ideal para aprimorar as formas de trabalho. Já conta com cases de criação de empresas com valor de mercado de ~R$ 250 mi em menos de 1 ano de existência•Innovation MBA na FGV: adicionalmente a Engenharia todo o conceito de inovação na prática foi aprimorado em um laboratório com mais de 30 clientes, desenvolvendo suas competências de criatividade aliadas a negócios, finanças e processosFoi um dos co-fundadores da BI-One, a primeira empresa do Brasil focada em SAP Business Intelligence em 2004 e com sua atitude empreendedora fez com que a empresa crescesse até ser finalmente vendida para uma das empresas de IT mais inovadoras do Brasil
Lubit - Soft Performance
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- Lubit.com.br
- Employees:
- 5
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Gerente Geral AdjuntoLubit - Soft PerformanceJoão Pessoa, Pb, Br
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DiretorDeep Learning Institute Jan 2016 - PresentSão Paulo Area, BrazilUm instituto inovador, preparando as empresas e pessoas para os próximos desafios da Década, onde a conquista de Alta performance de cada umas das pessoas da organização é peça chave para se aumentar sua fatia de mercado! Reprogramação de Mapas Mentais, Agile, Lean e Data Science, são imprescindíveis para as empresas do Futuro. -
Head Of Analytics & Big DataCi&T Jun 2013 - Dec 2015São Paulo Area, BrazilOptimizing the Business Analytics offer at CI&T to meet the future business needs to improve even more our customers information enviroments. -
Sap & Bi Support ManagerCi&T Feb 2012 - May 2013CampinasCreated the Support SAP and BI Structure – 2012 – Rubens led the design and creation of the overall SAP and BI support department, changing the culture from the team, developing leadership attitude and implementing several new tools to support the change. The results were:– After 12 months this Business Product was the most profitable from the department reaching 73% from the Margin of the entire department.– All the investment (people and funds) were redirected to develop this area due to the credibility and stability of the business.– The area itself became the best sales “showroom” to bring customers to close the deals.
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Business Intelligence ManagerCi&T Jul 2009 - Jan 2012São Paulo Area, Brazil- Generated new development deals and negotiations for BI and IT projects on existing customers, especially with SAP environments and global companies.- Lean concept implementation on customer IT departments- Team building with different types of technical skills.- Agile/Scrum high performance teams developmentBusiness Pipeline administration and forecast future demand stabilishemnt, driven by growth- Key account executive for strategic customersThe results were:- After 18 months this profitability had increased a lot, and this team has reached over 70% of the whole BI area contribution margin.- After that the formalization of the delivery methodology started to became the new BI delivery methodology
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Bi Strategy Leader ConsultantBritish American Tobacco Jul 2009 - Jun 2010Rio De Janeiro Area, BrazilBI Strategy Leader – The Global Template was defined and we needed to bring onboard all the process, architecture and team structure to Americas. – The first job was to make the system stable so a deep cleansing on the system was performed drastically reducing the amount of resources needed to maintain the environment (reduced the TCO)– After that he is in constant contact with the global team to define the long term BI strategy for the whole BAT group.– Workshops in Madrid (Spain) and London (United Kingdom) were necessary to align all the regions in the same pace and to define the long term steps for the BI structure.– Governance processes were defined, users organization were structured and architecture concepts were created in order to have a smooth landing on the 4+1 regions (America, Asia, Europe and Africa/Middle East)– The business with this customer grew from kUSD 300 to kUSD 4.000 per year, granting customer fidelity -
Bi ManagerSaint-Gobain Weber Jan 2009 - Jun 2009Jandira/Sp - Brazil– This project defined the Sales Planning organization and processes to be able to improve the accuracy and reduce the time window in about 50%.– It was designed the BI support & help desk to maintain all the group of users always with the best quality of information to lead their decisions– It was also created several sets of reports for the commercial, production and financial departments which lead to some fast actions that were able to revert scenarios and were several market opportunities were created. -
PartnerBi-One Jan 2004 - Jun 2009São Paulo Area, Brazil- Increased the Business with a British global customer, achieving up to 50 % on the company’s revenue and 70% of company´s overall gross margin.- Created and implemented process to support the company´s growth expectations.- Build up teams and leaderships to keep a constant growth with no impact on the running business ensuring a structured increase on the company´s revenue.Some of the achievements are described bellow: -
Bi ManagerZilor Oct 2007 - Dec 2008Lençóis Paulista Area, Brazil– The board meeting scenarios simulation was built with a highly attractive visual effects. This was mandatory because the key users in this case were the high level company owners– This was the first implementation of the BO tool over the SAP BI applications in Brazil.– A “what if” simulation was designed so the board could decide every month about the company directions. The areas were• Production• Macro Economy scenarios• Interests• Economy figures• Product market prices – Because of backup purposes, an offline version was delivered to avoid any disruption on the high level meetings -
Bi LeaderToba Pulp Lestari Tbk. Apr 2007 - Sep 2007Indonesia– This project was to implement the Sales, Finance and Production cockpit in the Plant in Indonesia. The entire project was developed on site.– The several reports build was strategically defined to maintain a single KPI understanding among all the companies around the globe.– It was a 4 month project wich happened in São Paulo, Salvador (Brazil); Medan, Porsea (Indonesia) and Singapore -
Data & Bw Senior Strategy ConsultantNestle Nov 2005 - Mar 2007Vevey/Switzerland And São Paulo/Brazil- He defined several steps for the global roll-out implementation that happened in the 3 regions (Europe, America and Asia)- Been one of the first to come onboard was important to be able to understand the team build up process- The contact with this kind of project was important to understand how to make this standardization happens with so many people involved.- Several parts of the development here in America were requested to be taken to Switzerland in order to spread the same concept all over the world.- An journey on Europe was done to teach how to make the BI system more reliable and stable. -
Bw Senior ConsultantLaboratorios Saval Mar 2005 - Oct 2005Santiago Area, Brazil– Full cycle implementation: Business requirements, blue print, data matrix, development, validating, and training.– New functionalities activation over BW version 3.5.– Interaction with Data Marts, solutions for the following areas: Sales & Distribution, CO-PA, MM, FI and Delivery.– Full interaction with SEM-BPS and CRM. These modules were used to plan general promotion strategy.– Finance (FI) model construction to support SEM-ECS in order to consolidate the financial result between 4 different companies.– System Integration with a remote server via XML in order to exchange information to PDA for Sales Force Automation.– Creation of XML Data Sources to receive the data through web interface enhanced with Delta Update.– Infospokes prototypes construction for Open Hub services to extract the data from BW to other systems that takes the information for the PDAs.– Query data extraction (OLAP figures) to Z tables, fixed length files and Flat files using BAPI.– BW responsible for a complex planning wide strategy where the BW is the core part of it (SEM and CRM).– Provided complete documentation of design, configuration, business process procedures, and test scenarios for model validation purposes. -
Bw Senior ConsultantCaramuru Alimentos S.A. Aug 2004 - Feb 2005Itumbiara Area, Brazil– The project’s scope was the extraction of most of SAP-R/3 modules implemented in this industry and Flat Files derived from PDA Sales force automation. It was started since the BW Server installation and connection between systems.– Connection between all the Servers from R/3 with all the servers from BW (DEV, QUA, PRD)– Responsible for the collection of all the KPI’s needed right after a Remodeling Action Plan delivery made by the Strategic consultant company ‘Modus’; – Responsible for gathering all the reports needed to achieve the monitoring system proposed from the strategic company.– Modeling the data model based on the researched information.– It was developed a system in BW that receive data from the salesman PDAs an transforms it in a very powerful research tool of the other players market share in the main Brazilian Supermarkets as Wall Mart, Carrefour, and compares it with Caramuru’s market share.– Data source enhancements, generic extractors, user Exits and customized delta built up for the data sources; and also V3 Updates;– The final model implemented used ODS to stage the data in a greater granularity before transferring the ODS contents to the Info Cube, where the data was more summarized.– Tracing problem in BW caused by some upgrade procedures and resolution; – Automation in Process Chains of master and transactional data upload from files and SAP. Customized Info Objects, Info Sources and Info Cubes;– Authorization functions for Info Cubes, allocation of roles and authorization objects for different class of users;– Developed around 40 reports which 15 of them were extremely complex, using counters, calculated key figures and virtual key figures.– Transport and validation of all the data in BW– Six months later we did a Performance Analysis on Queries, Extractors, Upload process and process chains. Based on this analysis we built up a roll of Action Items to improve the performance and reduce the server processor load. -
Bw ConsultantEurofarma Jul 2004 - Aug 2004São Paulo Area, Brazil– Performance Analysis checks on Queries, Extractors, Upload process, user accesses and process chains. We activate the statistic model and the respective queries, in order to show the BW information to the IT Staff. -
Sales ConsutantSiemens Jan 2001 - Jan 2004São Paulo Area, Brazil- He was the Sales Consultant for BCP Mobile which later became Claro and was part of the team that coordinated the sales and Implementation of Claro´s mobile network in São Paulo area reaching over USD 230 million project. - He also was the Sales Consultant for "Telefonica Mobile"
Rubens Paes Barreto Skills
Rubens Paes Barreto Education Details
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Business Intelligence -
Data Science, Analytics & Big Data -
Manag. Administration -
Pueri Domus -
Pueri Domus
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People Development & Neuroscience -
People Development
Frequently Asked Questions about Rubens Paes Barreto
What company does Rubens Paes Barreto work for?
Rubens Paes Barreto works for Lubit - Soft Performance
What is Rubens Paes Barreto's role at the current company?
Rubens Paes Barreto's current role is Gerente geral adjunto.
What is Rubens Paes Barreto's email address?
Rubens Paes Barreto's email address is ru****@****ail.com
What schools did Rubens Paes Barreto attend?
Rubens Paes Barreto attended Usp - Universidade De São Paulo, Massachusetts Institute Of Technology, Fgv - Fundação Getulio Vargas, Pueri Domus, Pueri Domus, Florida Christian University, Febracis Coaching.
What are some of Rubens Paes Barreto's interests?
Rubens Paes Barreto has interest in Action Sports, New Technology, Entrepreneurship, Investments, Lean, Human Resources, Business Intelligence, Philosophy, Startuups.
What skills is Rubens Paes Barreto known for?
Rubens Paes Barreto has skills like Agile Project Management, Lean Initiatives, Value Engineering, Lean Manufacturing, Sap Bw, Business Intelligence, Pmi, Ms Project, Entrepreneurship, Angel Investing, Design Thinking, Lean Startup.
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