There's a thousand ways to meet potential customers, but there's no better way than face to face, when they are considering a purchase. This magical world of business development exists. It's called a trade show. But don't be fooled, it doesn't always end "happily ever after". Why? Because:- without KPIs, you're shooting in the dark,- handing out SWAGs, you're shooting yourself in the foot,- relying on your usual marketing and sales tactics, you're turning potential customers away.Have you ever thought that if your target is drowning in a sea of exhibitors who dress like you, walk, talk and act like you, it's a miracle if he still remembers you once out of the hall?We're bringing to Europe the approach used by your North American competitors since 1991. More than 13,000 of them have trained with us to be as attractive, organized and efficient as one can be in a ruthless business environment (remember your competitors are literally two steps away). So if you want to: - avoid spending your time and money for nothing,- stop lying to yourself by saying you're going there for "branding",and instead:- increase traffic on your booth,- increase your visitors' conversion rate (leads/customers), and- cut your trade show budget by 20%, Give me a call at +33 6 500 65 500 or E-mail me at ruben@profitableconventions.com to upskill your team, improve your ROI and have something good to show in your post trade show meeting!