Senior Product Designer specialized in the development of UX processes for digital solutions, with 23 years of experience identifying improvement opportunities and issues in software and user/customer flows. I advise companies on developing new business models to maximize ROI in their digital products and services. I consistently work on projects for companies in Latin America, the US, and Europe, and I specialize in the tropicalization of services looking to enter the Latam market.Since the year 2000, I started collaborating directly with corporate entities and international franchises like Pfizer, Roche Eli Lilly, Papa John's, Tony Roma's, Domino's Pizza, Sanofi, Domecq, Telcel, and others, focusing on branding, marketing strategies, product launches, live events, intranet design, and POP's in both B2C & B2B worlds.In 2006, I transitioned to a different industry, mainly working with airlines such as Aeromexico, Air Berlin, Lan Chile, American Airlines, and Sabre. I tackled design thinking, user experience projects, web/mobile app GUI design, app testing, focus groups, and improving booking engines, boarding, and sales experiences.By 2012, I founded SchoolControl.com, a school management platform aimed at bridging the gap between schools and parents/students. Schoolcontrol.com was created and designed with teachers and family involvement at its core, providing students and parents with the necessary information and tools during their educational journey.We cover school management, communication, gamification, school control, administrative activities, and mobile payments, offering real-time information through a secure, easy-to-use app and web platform.SchoolControl has demonstrated success in schools by increasing on-time tuition payments by 30%, growing student enrollment by 17%, and boosting classroom participation by 20% through gamification. As the industry leader in student and parent adoption, 92% of users actively engage with SchoolControl daily, compared to the industry average of just 23%.In addition to these projects, you can discover more compelling case studies on the OrangeStudio website.