Growing customer retention, loyalty and LTV across all channels (online, offline and key accounts).

As part of the Products & Marketing team, responsible for planning, managing and delivering direct marketing campaigns across the bank customer base and third party contact lists, through the use of appropriate direct communication channels.

Aimia is a leading international corporation specialising in customer data-driven marketing and loyalty information, more commonly known for its UK Nectar loyalty programme. In Australia it provided in-house services to its client Coles Supermarket at their head office in Melbourne, utilising 'flybuys' shopping data. Reporting to the Director of Analytics, responsible for managing the test and learn programme to optimise the programme with direct response learning. Supported the analytics… Show more Aimia is a leading international corporation specialising in customer data-driven marketing and loyalty information, more commonly known for its UK Nectar loyalty programme. In Australia it provided in-house services to its client Coles Supermarket at their head office in Melbourne, utilising 'flybuys' shopping data. Reporting to the Director of Analytics, responsible for managing the test and learn programme to optimise the programme with direct response learning. Supported the analytics team with project management support acting as segmentation projects facilitator. Show less

Being first point contact for clients Coles Supermarkets, Coles Express, First Choice, Liquorland and Local Area Marketing clients, guiding and educating so that they receive clear information on the best strategies, benefits and processes of Customer Targeted Marketing using flybuys shopping data. Developing a strategic plan for based on their respective marketing objectives.

Responsible for identifying key drivers and root causes of customer churn and scoping, developing and managing programs or solutions that alleviate customer churn.

As a member of the project team facilitated workshops and one-to-one discussions with business stakeholders to ascertain detailed design requirements for key design functionality to deliver ‘AGL Energy Online (an online portal that allows customers to manage their AGL energy accounts online). Created technical functional design documents detailing how functionality would interface with existing customer IT systems and existing business processes.

Was business owner for customer subscription renewal, customer experience, the customer database and end to end strategic marketing plan.

Developing the marketing strategy and plan for a small, newly–formed marketing team within a part of the energy business recently opened to competition (B2B and B2C).

Managed and implemented the annual direct marketing plan (direct mail and email channels) Budget £1.5m. Identified campaign strategies using complex customer profiling, propensity and predictive models to optimise direct marketing spend and ROI