Rubie Le

Rubie Le Email and Phone Number

Head of Marketing & Communication at BIDU - FASHION & BEAUTY SHOPPING APP @ BIDU
Rubie Le's Location
Da Nang City, Vietnam, Viet Nam
About Rubie Le

Head of Marketing & Communication at BIDU - Fashion & Beauty Shopping appDriving growth and engagement for a leading fashion mobile app through innovative marketing strategies, captivating content & strategic partnerships

Rubie Le's Current Company Details
BIDU

Bidu

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Head of Marketing & Communication at BIDU - FASHION & BEAUTY SHOPPING APP
Rubie Le Work Experience Details
  • Bidu
    Head Of Marketing Communications
    Bidu Jan 2020 - Present
    Đà Nang, Da Nang City, Vietnam
    - Develop and implement comprehensive marketing strategies aligned with the company's overall business objectives.- Oversee all marketing and communication activities, including Events, social media, content marketing, public relations, press and influencer partnerships.- Create and manage engaging content across various channels, including blog posts, articles, videos, and social media posts.- Analyze marketing performance metrics and identify areas for improvement.- Manage and mentor a team of marketing and communication professionals.- Collaborate with other departments to ensure seamless integration of marketing efforts.- Build up relation with Partnerships - Stay up-to-date on industry trends and best practices.
  • Lotte Duty Free
    Senior Marketing Specialist
    Lotte Duty Free Jan 2018 - Jan 2020
    Da Nang City, Vietnam
    - Event Planning and Execution: Plan, develop, and execute store-level and department-specific sales and promotional events, including product launches.- Promotional Calendar: Create and manage a yearly promotional calendar aligned with target customer demographics (Chinese, Japanese, Korean, and Vietnamese) and peak traffic periods.- Client Relations: Manage travel agents, F.I.T clients, and corporate partners in Korea to ensure strategic alignment and effective execution of promotional activities.- Business Partnership: Collaborate with store operations and other departments to drive category/department profitability.- Public Relations: Serve as the primary point of contact for media and press inquiries related to Da Nang LDFS, and plan events and promotions for clients.- Relationship Management: Maintain strong relationships with travel agents, inbound groups, and accommodations to develop strategic partnerships.Specific Responsibilities:- Contract Negotiation: Assist in negotiating contracts with travel agents and promotion companies.Sales Target Management: Manage category-specific sales targets.- Vendor Relations: Build and maintain positive relationships with vendors.- Media Relations: Handle press and media inquiries.Cross-Functional Collaboration: Partner with support teams (HR, Finance, Logistics, IT) to ensure compliance with company policies and procedures.Sales Reporting: Analyze business performance and sales generated through events and promotions.
  • Apu Educational Development Group
    Executive Assistant To Chairman
    Apu Educational Development Group Sep 2016 - Nov 2017
    Danang, Vietnam
    Supervise all department's activity, collect information and report to Chairman; Receive, justify and solve problems from department before reporting to Chairman; Check document from other teams before sending to Chairman to get the approval;OrganizingChairman weekly and monthly schedule, meeting arrangements, keeping files orderly, documentation and archiving documents. Co-ordinate all transportation required for business and personal purposes, accompany the Chairman on business trips as necessary Coordinating company guests’ arrival and departure, organizing sightseeing, and handling hotel reservations through the travel agencies, hotel accommodations, issuing tickets, with appropriate control, filling and expense reports to finance department.Administrative duties: interdepartmental communication and reporting, preparation of outgoing documents. If and when requested , Organizing meetings, presentations &keeping meeting minutes
  • Empire Group Vietnam
    Executive Secretary
    Empire Group Vietnam Mar 2016 - Sep 2016
    Danang, Vietnam
    - Take functional responsibilities for Director's contact (responding to external correspondence and inquiries forwarded to Director, and contact customers, …) to justify problems and solve them before reporting to Director;- Documentation process and document control; - Draft and type correspondences, general filing, collation of reports;- Draft, edit and prepare all Requests for Proposals, Presentations, and business documents- Prepare agendas for meetings, itineraries for meetings and site visits, minutes of meetings when necessary;- Maintaind daily working and appointment schedules by planning and scheduling meetings, conferences etc;- Undertake any other task to deliver the company’s objectives, which is reasonably in line with the level of the post; - Coordinate with various teams for work execution under requirement of Director;- Supervise and consult to Director about the operation of Naman retreat resort, Marketing and Product development department; - Supervise all projects of department; update status of each project to Director;- Check documents from other departments before moving to the Director for approval;- Make travel bookings & other related arrangements;- Take care of assigned administration activities;- Meet company's partner as assigned;- Make other works as assigned.
  • Ivce
    Executive Assistant To The President
    Ivce May 2014 - Mar 2016
    Danang, Viet Nam
    - Collect and analyze data related to cultural & educational issues between Vietnam - the US;- Coordinate educational and cultural projects between Vietnam and the US;- Coordinate volunteer teaching programs for American students in Vietnam- Documentation process and document control

Rubie Le Education Details

  • University Of Pennsylvania
    Business Administration And Management, General
  • University Of Foreign Language, Da Nang University
    University Of Foreign Language, Da Nang University
    International Relations And Affairs
  • University Of Foreign Languages - Da Nang University
    University Of Foreign Languages - Da Nang University
    8.99
  • University Of Foreign Language - Da Nang University
    University Of Foreign Language - Da Nang University

Frequently Asked Questions about Rubie Le

What company does Rubie Le work for?

Rubie Le works for Bidu

What is Rubie Le's role at the current company?

Rubie Le's current role is Head of Marketing & Communication at BIDU - FASHION & BEAUTY SHOPPING APP.

What schools did Rubie Le attend?

Rubie Le attended University Of Pennsylvania, University Of Foreign Language, Da Nang University, University Of Foreign Languages - Da Nang University, University Of Foreign Language - Da Nang University.

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