Senior Marketing Specialist
Da Nang City, Vietnam
- Event Planning and Execution: Plan, develop, and execute store-level and department-specific sales and promotional events, including product launches.- Promotional Calendar: Create and manage a yearly promotional calendar aligned with target customer demographics (Chinese, Japanese, Korean, and Vietnamese) and peak traffic periods.- Client Relations: Manage travel agents, F.I.T clients, and corporate partners in Korea to ensure strategic alignment and effective execution of promotional activities.- Business Partnership: Collaborate with store operations and other departments to drive category/department profitability.- Public Relations: Serve as the primary point of contact for media and press inquiries related to Da Nang LDFS, and plan events and promotions for clients.- Relationship Management: Maintain strong relationships with travel agents, inbound groups, and accommodations to develop strategic partnerships.Specific Responsibilities:- Contract Negotiation: Assist in negotiating contracts with travel agents and promotion companies.Sales Target Management: Manage category-specific sales targets.- Vendor Relations: Build and maintain positive relationships with vendors.- Media Relations: Handle press and media inquiries.Cross-Functional Collaboration: Partner with support teams (HR, Finance, Logistics, IT) to ensure compliance with company policies and procedures.Sales Reporting: Analyze business performance and sales generated through events and promotions.