Rubi Gupta

Rubi Gupta Email and Phone Number

CMO || Ex Spinny || Ex-Myntra || Growth Hacker & Speaker @ Industrybuying.com
402 New delhi Delhi IN 110030
Rubi Gupta's Location
Gurugram, Haryana, India, India
Rubi Gupta's Contact Details
About Rubi Gupta

14+ years experience in managing multiple performance agency teams in building, executing, and optimizing search engine marketing and biddable media campaigns. A savvy, digital professional with a successful track record in leading digital marketing strategy for innovative brands and agencies in the Insurance, ecommerce, travel & hospitality, B2B, Education, finance spaces.Proven ability in developing integrated digital strategy with measurable results across ROI, demand generation, acquisition, and branding goals. Strong advocate for data driven decisions and using web analytics to build strategy and media mix. Strong team leader in terms of internal employee management/training as well as client relationships and agency new business strategy.Specialties:# 360 Digital Campaigns# Paid Search Marketing# Lead Generation & ROI Campaigns# Custom Re-targeting Strategy# SEO Fundamentals# Lead Nurturing Analysis & Optimization# Analytics for Strategy & OptimizationMajor Clients Handled:B2B- IBMeCommerce- Accor- Expedia- Thomas Cook- Cleartrip (India's top online travel agency)- FirstCry (Asia's largest online shopping store for kids & baby products)General & Life Insurance- Tata AIG General Insurance- Max Bupa- Policy TigerEducation-NIIT-Simplilearn(Leading Online Training for Working Professional)Banking & Finance- Federal Bank- H&R Block- Bajaj Finserv Lending (online consumer loan application)

Rubi Gupta's Current Company Details
Industrybuying.com

Industrybuying.Com

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CMO || Ex Spinny || Ex-Myntra || Growth Hacker & Speaker
402 New delhi Delhi IN 110030
Employees:
501
Rubi Gupta Work Experience Details
  • Industrybuying.Com
    Chief Marketing Officer
    Industrybuying.Com Mar 2023 - Present
    Delhi, New Delhi, In
  • Spinny
    Avp Marketing & Growth
    Spinny Nov 2020 - Mar 2023
    Gurgaon, Haryana, In
  • Medlife.Com
    Dgm - Digital Marketing & Growth
    Medlife.Com Mar 2019 - Nov 2020
    Bengaluru, Karnataka, In
  • Myntra
    Sr Digital Performance Marketing Manager
    Myntra Jul 2016 - Dec 2018
    Bangalore, Karnataka, In
  • Ogilvy & Mather (Neo@Ogilvy)
    Associate Media Director
    Ogilvy & Mather (Neo@Ogilvy) Sep 2014 - Jul 2016
    New York, Ny, Us
  • Simplilearn
    Online Marketing Manager
    Simplilearn Mar 2013 - Aug 2014
    Texas, Us
    • Leading a team and assisting in Display, Mobile Social Media, Branding and other Online Advertising Strategy. • Oversee online marketing strategic planning including brand positioning, market and competitive analysis, customer segment analysis and budgeting. • Oversee paid marketing tactics, budget & reporting for Social Media, Affiliate Programs & PPC. • Drive the development and implementation of new revenue lines for the business. • Present campaign results and strategy at a senior management level. • Proactively conduct strategic account reviews on a regular basis to review performance and usage trends. • Work with the Business Heads to build the business plan and targets for Online Marketing, ensure teams and budgets are in place and functioning effectively.• Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns.• Leveraging PPC to increase Company ROI
  • Interactive Avenues
    Account Manager
    Interactive Avenues Apr 2012 - Dec 2012
    Mumbai, Maharashtra, In
    • Maximizing client acquisition, sales, lead generation, sign-ups, etc.• Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns.• Responsible for Pay Per Click ad copy creation, keyword research, keyword traffic estimates and analytics analysis.• Minimizing overall costs, CPC and campaign inefficiencies• Restructuring PPC campaign ad groups (keywords + ad texts) for maximum relevancy and performance• Leveraging PPC to increase brand awareness and identity• Imparting / organizing training programs for the new recruits• Examine and develop client advertising business strategies and given valuable solution based advertising program recommendations.• Design Business proposals for new clients.• Handling Social media campaigns on Facebook, Orkut, Linkedin etc.
  • Resultrix Media Pvt Ltd
    Manager Sem
    Resultrix Media Pvt Ltd Mar 2011 - Apr 2012
    Bellevue, Wa, Us
    To serve as the primary business contact and consistently provide excellent customer service to accounts, as well as represent client needs and goals within the organization to ensure quality. Also responsible for managing pay per click campaigns across various search platforms.
  • Contextual Advertising Pvt. Ltd. [Communicate2]
    Senior Search Analyst
    Contextual Advertising Pvt. Ltd. [Communicate2] Oct 2006 - Sep 2009
    London, Gb
    • Launch, Manage & Optimize PPC campaigns on multiple search engines.• Keyword expansion & analysis.• Creating text ads based on keywords• Daily Reports (Using tools like Dart & DFA)• Effectively communicating with teams in the UK• Sell online, print and local search engine marketing advertising programs and solutions to new as well as existing business accounts.• Promotion of website & web pages on various search engines like Google, Yahoo, MSN, Miva, Ciao, UK Shopping, Shopzilla, Nextag, and Price Runner & More.
  • Dharne Systems Pvt. Ltd.
    Product Manager
    Dharne Systems Pvt. Ltd. Jan 2006 - Sep 2006
    Irvine, Ca, Us
    • Price analysis and transaction processing.• Submit website to different search engines and directories.• Writing and posting blogs.• Worked for search engines like Froogle, Google, Pricewatch, Pricegrabber, Smarter, Shopzilla• Price Optimization of products.• Web site updating and maintenance.• Searching and adding keywords for getting best ranking in search engines• Making creatives for the promotion of products • Coordination with head office and branch offices.

Rubi Gupta Skills

Ppc Google Adwords Sem Web Analytics Keyword Research Online Advertising Online Marketing Google Analytics Search Social Media Marketing Search Advertising Lead Generation Seo Digital Strategy Digital Marketing Pay Per Click Analytics Campaign Management Search Engine Marketing Strategic Planning Pitching Ideas Landing Pages Doubleclick Msn Adcenter Bid Preparation Search Engine Optimization E Commerce Bid Management Affiliate Marketing Advertising Competitive Analysis Strategy Marketing Social Media Customer Acquisition Facebook Customer Relationship Management Brand Awareness Business To Business Account Management Business Strategy Market Research Business Development Digital Media Online Retail Online Lead Generation Online Social Networking Small Business Online Marketing Online Marketing Analysis Marketing Strategy

Rubi Gupta Education Details

  • Bharati Vidyapeeth
    Bharati Vidyapeeth
    Computers
  • St. Pauls Sr Sec School
    St. Pauls Sr Sec School
    Science And Maths

Frequently Asked Questions about Rubi Gupta

What company does Rubi Gupta work for?

Rubi Gupta works for Industrybuying.com

What is Rubi Gupta's role at the current company?

Rubi Gupta's current role is CMO || Ex Spinny || Ex-Myntra || Growth Hacker & Speaker.

What is Rubi Gupta's email address?

Rubi Gupta's email address is ru****@****lvy.com

What is Rubi Gupta's direct phone number?

Rubi Gupta's direct phone number is +9180435*****

What schools did Rubi Gupta attend?

Rubi Gupta attended Bharati Vidyapeeth, St. Pauls Sr Sec School.

What are some of Rubi Gupta's interests?

Rubi Gupta has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture.

What skills is Rubi Gupta known for?

Rubi Gupta has skills like Ppc, Google Adwords, Sem, Web Analytics, Keyword Research, Online Advertising, Online Marketing, Google Analytics, Search, Social Media Marketing, Search Advertising, Lead Generation.

Who are Rubi Gupta's colleagues?

Rubi Gupta's colleagues are Ayush Goyal, Jitendra Kumar, Mini Bhutani, Afzal Abrar, Sunny Suman, Nitish Chandra, Priyanshi Gahlawat.

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