90 Seconds enables the world's biggest brands, like Amazon, Unilever, KPMG, LVMH, and PayPal, to plan, shoot, and edit high-quality video content globally at scale. Our solution is powered by our enterprise-grade platform where you order, brief, manage, and review your video creation projects; access 14,000+ talented and vetted Creator Partners in 110 countries; and work with our Concierges to bring your vision to life.Working closely with the Leadership, Growth, RevOps, Product, and Success teams across APAC, US, UK, and EMEA, my role is to drive market expansion, and scale marketing operations to support global business objectives, ensuring efficient budget utilisation and strong ROI.What I'm doing... - Strategic Growth and Market Expansion - Technology Stack Optimization and Data-Driven Insights - Content and Brand Messaging Leadership - Revenue-Focused Marketing Metrics and Growth Targets - Cross-Functional Leadership and GTM System Management - Demand Generation, Pipeline Growth, and Lead Nurturing

90 Seconds enables the world's biggest brands, like Amazon, Unilever, KPMG, LVMH, and PayPal, to plan, shoot, and edit high-quality video content globally at scale. Our solution is powered by our enterprise-grade platform where you order, brief, manage, and review your video creation projects; access 14,000+ talented and vetted Creator Partners in 110 countries; and work with our Concierges to bring your vision to life.Working closely with the Growth team across APAC, US, UK and EMEA markets to develop and execute effective strategies that directly impact sales revenue targets and lead generation. Covering the full spectrum of growth marketing, from crafting and supporting a compelling Go-To-Market strategy to optimising user engagement throughout the marketing funnel.What I'm doing... - Growth Strategy and Planning - Technology Stack and Data Management - Content Development and Messaging - Growth Outcomes and Metrics - Cross-Functional Collaboration - Lead Generation and Qualification

Alongside two other directors, I organise Digital Adelaide, the largest marketing conference in South Australia. Two days jam-packed with insights and experience from some of Adelaide's most experienced marketers.In 2023, we attracted: - 270 attendees - 16 speakers - 6 sponsors - 1 stellar venueFormerly Social Media Day Adelaide, Digital Adelaide has evolved from a small community event to become Adelaide's largest marketing conference. We champion the sharing of knowledge and real world case studies, with representation from people from different industries and background.

- Provide senior digital marketing expertise to Refuel Creative and its clients in addition to leading and managing a small team.- Work with the CEO & Founder to plan and implement multi-channel marketing strategies for internal and external clients that incorporate marketing automation, digital, social, and offline channels for clients.- Deliver successful digital marketing campaigns across multiple digital channels for both Refuel Creative and its clients. - Advise clients directly on the best digital marketing practice. As such they must have excellent leadership, interpersonal, communication, and planning skills.- Drive innovation in all digital marketing efforts to achieve business, marketing and/or sales objectives for Refuel Creative and its clients.- Manage a small team by mentoring and training, along with HR duties like enforcing Refuel policies and procedures, approving timesheets, and monthly one on one meetings.- Plan and execute the Refuel Creative marketing strategy, including meeting deadlines, deploying creative, running advertising campaigns, and content strategy.

- Manage the development, implementation, and brand integrity of SeaLink SA’s marketing strategy for a portfolio of products including Kangaroo Island Odysseys, Kangaroo Island Adventure Tours, Adelaide Sightseeing and Vivonne Bay Lodge/Holiday House.- Design, implement, monitor the performance of, and maintain the company’s marketing channels and campaigns in conjunction with other key marketing personnel and third-party suppliers. - Provide active oversight, advice, and direction for the various products adopting above and below the line marketing practices including but not limited to print and electronic media including websites, online content, social network presence, search engine, and social media marketing, and electronic direct marketing performance.- Work effectively with the various business units including marketing, business development, product development, sales, digital channels, IT to build internal capability that enhances our marketing channels, resources, outputs, and outcomes.- Lead and develop content creation, copywriting and editing as required.- Analyse and report on competitor activity, monitoring trends, and researching the marketplace. - Work closely with a range of internal and external stakeholders to develop and implement effective marketing strategies.

- Responsible for developing and implementing SeaLink's digital marketing strategies. - Spearhead and manage digital projects, e.g. new websites, new digital initiatives.- Identify digital opportunities for improvement from a strategic standpoint.- Manage digital advertising campaigns - Google AdWords, Google Display Ad Network, BingAds, Facebook Ads, remarketing campaigns.- Manage budgets for digital campaigns.- Develop and implement social media strategy.- Collaborating with other departments locally and nationally.- Manage internship program - recruitment, liaising with Unis, marketing or comms students.- Meet monthly, weekly and adhoc reporting requirements.

- Responsible for developing and implementing SeaLink's online marketing initiatives. - Manage search engine marketing and digital advertising activities.- Manage representation on external websites. - Complete search engine optimisation tasks.- Develop email marketing campaigns. - Write and publish blogs.- Manage social media presences, including creating posts, responding to comments.- Monitor and report on all online assets for the South Australian arm of SeaLink Travel Group.

Developed and presented a course in Social Media Management as part of the postgraduate degree, Graduate Diploma in Communication (Public Relations) in the Division of Education, Arts and Social Sciences under the School of Creative Industries.Topics include: - established and emerging social media platforms - their role in a communication strategy - online communities - best industry practice.The course is delivered online through the University's online learning system as well as through social media platforms, such as Facebook Groups.

- Develop and deliver a series of short courses around social media and digital marketing.- Short courses include:--- Introduction to Digital Marketing--- Social Media Advanced--- Savvy Social Media for Professionals--- Social Media: From Zero to Hero--- Social Media for Business

I work with all departments, including the Creative, Digital and Accounts teams on digital strategy, project scoping and recommendations. I also oversee and manage every web, digital or social media project that Nucleus is engaged to complete. I am responsible for ensuring that project development and functionality meets our quality assurance processes, aligns with digital strategy and meets the specific project objectives.I develop insight-driven digital strategies and align these strategies with a client’s business goals and objectives.Roles and Responsibilities- Manage the day-to-day production schedule for the digital department.- Assist in the development of digital marketing strategies for clients- Provide social media consultancy services- Lead Nucleus' digital marketing strategy- Effectively manage relationships with staff and sub-contractors- Work closely with Management and the Accounts team to provide support in the generation of quotes, recommendations, strategies and presentations.

- effectively manage key and new clients- effectively manage relationships with existing and new suppliers- help manage production schedule of the Creative- provide reports to the Managing Director- advise clients on appropriate social media strategies

Co-founded by myself and Noriko Wynn, Adelaide ArtBeat is an arts blog where we are able to share our love and passion for the arts as spectators.We promote, expose and review Adelaide-based performers, as well as performers who visit during the Adelaide Fringe Festival.We engage artists and spectators alike, over a number of social media platforms to strengthen our online presence. We also coordinate a team of guest bloggers.

- devise social media strategies- implement social media strategies- produce online content- boost existing online marketing strategies

- Established and sustained relationships with a number of stakeholders, including publicists, potential advertisers, event organisers and Kryztoff contributors- Co-ordinated a team of approximately 20 writers and photographers- Devised and implemented successful social media strategies - Organised promotions for Kryztoff at University of Adelaide O'Week and at the Adelaide Fringe- Proofread editions before they were published online- Used Adobe Illustrator to compile pages for 10 editions- Contributed over 20 articles for publication in the online magazine- Was a key administrator for the Kryztoff: RAW WordPress blog

- Used social media platforms to promote the live coverage and video-on-demand content of Sprint Auto Parts Rally SA- Drafted press releases for Pure Motorsport and its upcoming activities- Interviewed drivers, co-drivers, volunteers, sponsors, spectators- Volunteered as part of a small team, working to raise the profile of rallying in SA

- Assisted the Marketing Department with a variety of tasks, including proofreading and bulk mailouts- Conducted a competitor analysis of various businesses under Sealink Travel Group- Liaised with all departments at Head Office, branches on Kangaroo Island and external parties- Monitored all feedback, including customer complaints, positive and internal feedback

- Liaised with retail showrooms, sales representatives, suppliers, customers and upper management - Communicated clearly with all staff (office, factory or management)- Co-ordinated daily transport schedules (locally and nationally)

- Analysed and presented statistical data in a detailed manner, regarding first year retention rates and peer mentoring programs- Co-ordinated Orientation Week mail-out to over 1 000 new students- Compiled reference materials for specific parts of peer mentoring programs (e.g. icebreaker games)- Conducted cross-checks of data provided from different sources, and accounted for discrepancies- Designed certificates, flyers, posters, logos and other promotional material using Adobe InDesign and Microsoft Publisher- Liaised professionally and politely with external suppliers- Motivated peer mentors and mentees to partake in Orientation, UNISTEP and Peer Mentoring activities - Proofread items for publication including Orientation Guide 2008, Student Support Services on Campus- Supervised promotion teams of 5-12 during Orientation Week- Tabled and interpreted data from evaluation forms and surveys- Updated manuals for Peer Mentoring Program Coordinators - Wrote new campus tours for each faculty-based Peer Mentoring Program, and updated these as needed

- Assisted in the overhaul of the Elite Athletes Service website, using content management systems- Formatted, printed and distributed new promotional materials, including brochures and flyers- Provided feedback on new promotional materials and correspondence- Tutored fellow staff in the use of computer software, such as Microsoft Excel, Microsoft PowerPoint, and Adobe Acrobat 7.0 - Handled sensitive situations over the phone and in person