Marketing Specialist for Peter Levi Plumbing; Big Air Heating & Air Conditioning; Bonney Plumbing, Electrical, Heating and Air.

Hospitality Technology, Key Account Management, Strategy, Tactics, Sales

*Oversee and manage all marketing functions and strategies for 12 U.S. based hotel properties and one corporate brand ("Greystone Hotels")*Oversee CRM, e-commerce, e-mail marketing, reputation management*Teach, train, and support property and deparment staff*Manage multiple third party vendors*Budgeting*Google Analytics, SEO, PPC, SEM, CRO, et. al.*Mentor and lead a team of rising, marketing professionals*Public Relations and communications (internal/external)*Partnerships, community outreach, CSR

*Provide thought leadership, expertise, solutions and tools across multiple verticals and industries*Produce and manage events*Design and and execute marketing plans*Business Development*Conceive, design and implement engagement campaigns (digital and otherwise)*Product Marketing*Content creation and production*Tracking and data analyticsAbout Rabbi Where:Rabbi Where is communications, marketing, events, and sales services specializing in authentic, relevant, shareable content strategies (marketing/sales collateral, web content, social media, traditional media, analyst materials, white papers, case studies, video).

*As the first marketing department hire, I created, developed and managed all day-to-day marketing programs and initiatives (under VP of Marketing) including the development and launch of TwinSpires Mobile and TwinSpiresTV.*Grew advance deposit wagering business from #3 to #1 in the U.S. (~ $1B/yr handle). Year-over-year increase of over 400%*Established comprehensive social networking plan and execution strategy growing: -Facebook Likes/Follows by a factor of 2x -Twitter Followers by 65% -YouTube Views by 73%*Established new, and enhanced existing internal and external communications channels: -Weekly eNews engagement and "click-throughs" increased by over 300%*Managed multiple front-end UE designs delivering game-changing UI/UX (across multiple devices)*Oversaw all internal, external and third-party agencies: -Engineering -Product -Public Relations -Web Design (CMS) -Graphic Design -Advertising -Direct Mail*Managed multi-channel content creation and distribution via: -NBC Sports -Blog(s) -eCommerce -Social Networks (Twitter, Facebook, Youtube, etc.) -Podcasts*Managed and trained 3rd party content creators: -Writers -Bloggers -Editors*Provided daily consultation to Customer Service (“Player Services”) team to ensure short-term and long-term alignment of marketing strategy, goals, vision, and execution*Recruited, trained, and managed an ever-expanding professional marketing team

*Served as Editor-in-Chief for one of the first six industry-related blogs featuring written reports, opinion, videos and audio interviews*Spearheaded the creation of the industry's FIRST non-mainstream media organization: "Thoroughbred Bloggers Alliance” *Became FIRST non-mainstream media member (blogger) credentialed for a major American horse racing championship event: *The 2006 Breeders’ Cup Thoroughbred World Championships (Churchill Downs)*Served as a panel member and industry consultant at "The Global Symposium on Racing and Gaming" (Tucson, AZ): *"The Internet and Social Networking 101"*Built and maintained strong, lasting relationships with industry influencers, while providing advocacy internal and external influencer relationships and priorities

*Established and ran satellite office of operations for Seattle based communications firm*Managed varied accounts assuring widespread, detailed, image conscious, positive media coverage*Directed all business development efforts in and around greater Portland Metro area *Conceived and implemented Integrated Marketing Communications (IMC) campaigns to generate and promote engagement and interaction within client communities*Developed critical media relationships from the business pages to the sports pages via dailies, monthly magazines, business journals, television stations and radio shows*Maintained and created writing guidelines and best practices to assist with the creation of quality communications*Coordinated with all internal and external teams to craft effective and consumable content to ensure alignment on key messages*Maintained several daily blogs for business websites, while providing research, support, and consultation for all clients on various critical public awareness/consumer relationship-building efforts

*Served as Marketing Director and produced the nationally syndicated radio show.

*Boutique public relations and public affairs agency Account Executive

*Served as General Manager of the Gotham City Knights, a minor league, professional basketball organization in the National Rookie League. Responsible for all player personnel and business operations.