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As a marketing executive, award-winning journalist, and transformational business leader, I bring a record for creating content-driven, omni-channel strategies that have achieved record revenue growth in multiple industries. I excel at creating-cutting edge campaigns that engage audiences and drive sales, helping C-level leaders and entrepreneurs translate great ideas into commercial success, and devising innovative solutions that achieve unprecedented results with limited resources. Combining standout communication skills and the ability to distill complex problems and situations, I work effectively at every level to organize stakeholders behind a shared vision, navigate the path forward, and deliver unparalleled value.SKILLS, COMPETENCIES & EXPERTISEMarketing Leadership, Communications & Messaging, Media Strategies, Omni-Channel Campaigns, New Business Development, Rapid Revenue Growth, Partnerships & Sponsorships, Creative Direction, Video Production & Editing, Copywriting, Data-Driven Insights, Direct & Affiliate Sales, Pitch Strategies, P&L Responsibility, Budget Management, International Operations, Agency Management, Complex Negotiations, Mentoring & Team Building, Startup Advisor, Executive Media Training, Speaking & Presentations
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Vp Of MarketingHowdy.ComAustin, Tx, Us -
Chief Marketing Officer (Cmo)Armbrust American Jul 2020 - PresentPflugerville, Texas, UsA strategic manufacturing startup launched to address personal protective equipment shortages during the COVID-19 pandemic, Armbrust American develops and manufactures medical-grade surgical masks and respirators in the USA. • Develop and execute sales and content strategies across all marketing channels, including social platforms, earned and paid media, SEO/SEM, email, SMS, affiliate, podcasting, programmatic ads, and YouTube. Within the first year, accelerated revenue from zero to $11M+. Manage three direct reports and oversee all agency relationships. • Built a content strategy that made Armbrust one of the strongest brands for personal protective equipment (PPE) in organic search results. Created engaging video content and secured strategic media placements in major news publications to create a massive market presence, maximize limited resources, and surpass large competitors. • Provided executive media training to the CEO and enabled dozens of features by reporters from major media outlets, including Wired, The New York Times, Wirecutter, and How I Built This on NPR. • Launched global non-profit initiative to provide high-filtration masks to COVID-19 hotspots worldwide. Donated more than two million masks to high-need countries, including India, Malawi, and Ukraine. • Established the American Mask Manufacturer's Association (AMMAUnited.org) as a national trade organization to spearhead lobbying efforts on behalf of American PPE manufacturers. -
FounderMediaatx 2016 - PresentEstablished Media ATX to apply deep national media experience and connect and engage with members of the Austin media scene. Host a monthly event series with speakers from leading media outlets. Developed key partnerships with WarnerMedia, SXSW, TEGNA, Nextstar, University of Texas, PBS, Texas MPPA, RGA, FloSports, and Google.
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Director Of Creative StrategyThe Daily Dot 2014 - 2020Austin, Texas, UsA digital media company covering Internet culture and life online, The Daily Dot is the hometown newspaper of the internet dedicated to uncovering stories that no one else is talking about for a global audience of 23 million. • Led the direct sales agency responsible for pitching, closing, and delivering more than 200 campaigns for leading national brands. Built and directed an in-house e-commerce agency, ran the editorial team, managed SEO, and integrated a range of new technologies. Served as Executive Producer of all editorial and agency video projects for online and television platforms. Managed 3 direct reports, 12 indirect resources, and an annual budget of $1M. • Identified key growth opportunities, achieved profitability for the first time in the history of the company, and positioned The Daily Dot as one of the biggest publishers covering and driving streaming service adoption. Drove millions of signups to streaming services and generated $3.4M in direct and affiliate sales revenue in 2020.• Developed a company-wide direct sales strategy that successfully doubled year-over-year revenue growth. Defined a standardized external pitching process, formed customized pitch concepts for targeted brands, and secured dozens of direct and affiliate deals with national brands on video, content, and e-commerce campaigns.• Formed key strategic partnerships with top media, retail, and technology companies, including ESPN+, Sling TV, Sam’s Club, MysteryVibe, Ultimate Fighting Championship (UFC), and HLN (CNN Global). -
Senior ProducerCnn 2005 - 2014Atlanta, UsA global leader in cable news, Cable News Network (CNN) was the first television channel to provide 24-hour news coverage and the first all-news television channel in the United States.• Led all field operations from the CNN Election Express, the network’s multi-million-dollar mobile news bureau. Provided production, editorial, and logistical support for CNN journalists at high-profile news events. Produced primetime shows and documentary specials, earning multiple awards for election and breaking news coverage. • Traveled more than 150,000 miles across 40 states to help CNN become the most-watched network during the 2008 and 2012 elections. Talked with voters, provided debate coverage, and conducted one-on-one candidate interviews on board the bus with Barack Obama, John McCain, Hillary Clinton, Mitt Romney, and Joe Biden. • Positioned the CNN Election Express bus as a powerful rolling billboard for the network. Executed multi-million-dollar sponsorships and produced brand campaigns for CNN’s coverage of politics, economic issues, and startup tech, including Election Express Yourself, Building Up America, and CNN@SXSW. -
Television Producer & EditorIndependent Consultant 2000 - 2005• Edited, produced, and developed programs for HGTV, DIY Network, National Geographic, and History Channel.
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Video Specialist & Genius For Retail ExperienceApple Retail 2001 - 2003Cupertino, California, Us• Served on the original retail team hired by Steve Jobs and trained at Apple HQ to open the world’s first Apple Store
Josh Rubin Skills
Josh Rubin Education Details
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The George Washington UniversityElectronic Media
Frequently Asked Questions about Josh Rubin
What company does Josh Rubin work for?
Josh Rubin works for Howdy.com
What is Josh Rubin's role at the current company?
Josh Rubin's current role is VP of Marketing.
What is Josh Rubin's email address?
Josh Rubin's email address is jo****@****usa.com
What is Josh Rubin's direct phone number?
Josh Rubin's direct phone number is +120242*****
What schools did Josh Rubin attend?
Josh Rubin attended The George Washington University.
What skills is Josh Rubin known for?
Josh Rubin has skills like Leadership, Over The Top Content, Media Strategy, Team Building, E Commerce, Crisis Communications, Video Production, Social Media, Stakeholder Engagement, Strategic Partnerships, Non Linear Editing, Brand Development.
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