With more than 15 years of experience, working for leading companies in different industries, technology, spirits, consumption, hospitality, and entertainment, they have made me an element that adapts very quickly to any environment and has also allowed me to have an approach comprehensive information on how the Mexican market works, and consumer habits in the different channels and industries.The sense of urgency and the continuous analysis of business as well as operational indicators are two of the main tools that allow me to achieve results that generate an almost immediate impact on the accomplishment of business indicators.I am passionate about developing the maximum potential of people that allows me to build highly motivated teams, where human capital is the main trigger to make the plans have the expected results.