Rubi Soto Email & Phone Number

Houston, Tx, Us

Developed and executed business strategies for expansion and optimization across central and eastern markets.Led recruitment, training, and performance assessments for the team, contributing to improved productivity and experience .Created a comprehensive brand guide and visual strategy, ensuring cohesive communication across all media channels.

Created a marketing department from the ground up which enhanced brand visibility and drove sales growth, resulting in a 15M increase in annual revenue.Led the update of sales inventory systems, increasing items-per-transaction revenue and developed marketing materials that drove the company to sell out its warehouse.

Orchestrated tailgate activations for Broncos and Panthers game days, significantly improving brand presence in targeted regions through sampling community events.Managed exclusive product launches, developing CPG campaigns for the hispanic market for each peak season.

Supported the marketing team in executing campaigns to promote organic and fair-trade sweeteners. Assisted with content creation, coordinated trade show events and lead market research to enhance brand presence.

Coordinated 22 auto dealerships and one hospital account. Flexibly working with our creative team, media buyers, and clients to deliver all successful projects in a timely manner.

Houston, Texas Area

- Collaborated with the Organic Team Lead to compile and analyze monthly client reports, manage content, create engaging social media posts, and update website content.- Gained hands-on experience in digital marketing, including natural search and paid search strategies, while providing support to the team on various client projects as needed.

Bachelor Of Arts (B.A.), Communication - Advertising

Education record

Activities and Societies: Insight & Interaction: 2013 Student Conference 2013 AAF-Houston Student Competition & ConferenceLearned.