Senior Marketing Manager
Current- Brand: FonterraProducts: Milk Powder, UHT Milk
- Formulate competitive trade deal and marketing programs for multi channels to achieve aligned sales target
- Manage new product launch campaign, included product strategy, price strategy, promotion mechanic, etc. to achieve sales target and distribution
- Provide timely and quality analysis and reports based on sales performance, program participation rate, competitor activities, customer's feedback, etc. to drive product growth
- Manage the execution of marketing campaigns to maximize brand / product instore visibility
- Work closely with sales team, brand team, design team and agencies on marketing strategy and tactics
Sep 2024 - Present
