Senior Marketing Manager
CurrentBrand : FonterraProducts: Milk Powder, UHT Milk• Formulate competitive trade deal and marketing programs for multi channels to achieve aligned sales target • Manage new product launch campaign, included product strategy, price strategy, promotion mechanic, etc. to achieve sales target and distribution• Provide timely and quality analysis and reports based on sales performance, program participation rate, competitor activities, customer's feedback, etc. to drive product growth• Manage the execution of marketing campaigns to maximize brand / product instore visibility• Work closely with sales team, brand team, design team and agencies on marketing strategy and tactics• Research on market possibilities, manage the performance of the product launch plans and develop new ideas for new and existing products• Monitor inventory levels and shipment schedule• Monitor A&P budget
