Ruby Castaneda Email & Phone Number

Las Vegas, Nevada, Us

Las Vegas, Nevada, Us

Establish strong working relationships with key on and off-premise owners/managers/staff.Manage an on-premise and off premise target account list in a specific geographical area for the Toast portfolio.Facilitate on going bar ad waitstaff educational programs for products in the Toast portfolio.Execute both sales and marketing activities to reach sales goals and drive brand growth.Manage shelf, pricing, display activity and retail standards at key off-premise retails to achieve set sales goals.Manage an agreed upon number of distributor sales teams to encompass both on and off premise.Manage budget allocations.Prepare and conduct distributor sales team meetings for assigned sales teams.Continually educating myself on brand/category knowledge to set myself apart from the competition.

Grand Prairie, Texas, Us

Provide Critical On-Premise sales leadership across DFW metroplex. Sales plan development, brand and channelstrategy.Implementations, brand standard management and distributor communications.Increased sales 20% YTD and 18% in 2011Increased distribution by 20% and 15% in 2011Responsible for managing executive level distributor relationships, setting market specific objectives and development ofthe brand at the distributor with Red Bull.Manage budget of over $10k + to drive visibility, placement and volumeResponsible for calling on 150+ On Premise accounts in my region and keeping the premium image and brandpositioning for Red Bull in the Andrews Distributing portfolio.Responsible for handling all special events in my region for Red Bull in the Andrews Distributingportfolio.Provide brand education and product training to 150 DFW accounts and key customersTarget and open new accounts within assigned territory; Analyze territory and account-specific business to clearlyunderstand key business driversDevelop strong rapport with customers; identify their particular needs and their motivations tostrengthen Red Bull brand presence within the account.

Dallas, Tx, Us

Provide Critical On-Premise sales leadership across DFW metroplex. Sales plan development, brand and channelstrategy.Implementations, brand standard management and distributor communications.Increased sales 20% YTD and 18% in 2011Increased distribution by 20% and 15% in 2011Responsible for managing executive level distributor relationships, setting market specific objectives and development ofthe brand at the distributor with Red Bull.Manage budget of over $10k + to drive visibility, placement and volumeResponsible for calling on 150+ On Premise accounts in my region and keeping the premium image and brandpositioning for Red Bull in the Andrews Distributing portfolio.Responsible for handling all special events in my region for Red Bull in the Andrews Distributingportfolio.Provide brand education and product training to 150 DFW accounts and key customersTarget and open new accounts within assigned territory; Analyze territory and account-specific business to clearlyunderstand key business driversDevelop strong rapport with customers; identify their particular needs and their motivations tostrengthen Red Bull brand presence within the account.