Ruby Chapple Email & Phone Number

• Assisted with the management of marketing budgets across the UK & NA, driving +17% revenue YoY in our biggest market.• Strong experience in the management of search, performance max, display, discovery & YouTube campaigns working to category specific ROAS targets across Google & Bing.• Proficiency in Excel leveraging tools to quickly analyse and extract insights from complex data sets – ability to interpret performance metrics (CTR, CPC, CPA) and make data-driven decisions.• Working collaboratively with the wider teams integrated planning for new product launches, marketing activities and promotional events.

• PPC experience working with a variety of clients across the automotive & retail industry creating tailored marketing strategies relevant to their key business KPI’s. • Responsible for the day-to-day management of small-medium sized PPC accounts, managing campaign setup, optimisation, and reporting. • Strong presentation skills to effectively communicate to clients and internal stakeholders on a weekly and monthly basis. • Weekly training sessions covering PPC, SEO & CRM.• Maintained strong relationships with Google and Microsoft

• Created acquisition-driven content across social media channels (TikTok & Instagram) driving traffic to the app store for the download of a browser extension, unlocking cashback benefits.• Managed relationships with micro-social media influencers, orchestrating a paid campaign initiative to boost app downloads through targeted promotional activities.• Developed content calendars, outlining content themes, posting schedules, and creative concepts to drive brand visibility. • Developed skills in trend monitoring using tools such as Hootsuite Insights & Brandwatch to identify new opportunities. • Experience in community management replying to comments, messages and engaging with customers leading to increased brand followings.

Master'S Degree, International Marketing Msc

Bachelor Of Arts - Ba, Geography