Ruby Chen Email & Phone Number

Sydney, New South Wales, Australia

Being a Senior Demand Planner and Inventory Planner, I am on a 12-month secondment of Product Marketing Lead to work in Estee Lauder Brand and La Mer Brand team. Leading a team of two and being responsible for overseeing the holistic product marketing strategy for Estee Lauder Brand and La Mer Brand, including the development and execution of the brands’ long-term category and hero product strategy to enhance brand equity and drive market share, as well as the deployment of short-term tactical product initiatives to achieve sales & profit targets.Product Strategy and Forecasting:1. Responsible for the development of Estee Lauder brand's Hero Product Strategy, category and sub-category goal setting and delivery.2. Review global forecast bulletins and provide new launch recommendations for all channels including forecast, ranging, pricing, distribution to ensure marketing and brand objectives.3. Work with Demand Planning and Inventory Management to ensure forecasts and shipping details are correctly aligned with marketing calendar and are shipped on time to meet On Counter Dates. 4. Lead annual product pricing recommendations, seeking alignment with National Marketing Manager, Brand General Manager and Regional Marketing team, then cascading final information to relevant internal stakeholders.Analytics and Tracking:1. Lead the analysis of all critical data points including sell through performance, category and sub-category performance, market share, competitor activity and consumer insights, including strategic recommendations. 2. Track hero product performance against agreed benchmarks and report accordingly. Management:1. Support, mentor and develop the Product Marketing Manager and Executive to ensure smooth execution of all product lead initiatives.2. In collaboration with the National Marketing Manager define and manage the relevant lines of the P&L.3. Appraise team performance and ensure all objectives are achieved and maintained.

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, Australia

Sydney, Australia

SUPPLY CHAIN PROJECTS:cross-department supply chain projects: QLD HUB expansion, VIC HUB set, Brisbane HUB set up.DEMAND PLANNING: macro forecasting inventory level of each month for the next 12 monthsmacro forecasting sales demand of three core product groups (approx. 11000 SKUs) for four distribution centresINBOUND INVENTORY MANAGEMENT: Placing overseas orders for approx. 3000 SKUs for Sydney DC and WA DCAnalysing potential/nil stocked products weekly, and coming up with actions.Analysing excess inventory, and coming up with plans to reduce inventory units.Assisting with new products launch by manually set up MIN at metro branches/HUBs.Coordinating Cleanse from Network with DC to recycle inventory. OUTBOUND INVENTORY MANAGEMENT:Creating and reviewing whole Network (59 branches &HUBs) profile and stock policies on a quarterly basis to increase service level for three main product groups.Issuing cleanse list to recycle inventory and minimize waste. Providing support across the whole network replenishment issues.LOGISTICS:Liaising freight forwarders with overseas container ETA tracking, providing documentation for Customs clearance, container delivery coordination & bookings. SUPPLIER MANAGEMENT:Analysing supplier performance on a bi-monthly basis, and make adjustment to stocking policies accordingly.Leading and managing supplier setup and maintenance within OPTIMIZA for all overseas and local suppliers bi-monthly. INVENTORY REVALUATION:Refreshing Landed Cost MatrixRefreshing and uploading new Trade Agreement for all products and all suppliers in ERP system: Microsoft Dynamic AX.Coordinating Finance to address big inventory value variances.Refreshing and uploading new pricings in AX. USD EXPENDITURE FORECAST:Proving Finance USD expenditure for next 12 months on a quarterly basis and assisting with USD hedge.BELRON REPORTING:Presenting next year's budget volumes and previous year's purchasing volume summary for Belron once a year.

Padstow, Nsw 2211

Effectively locating and purchasing parts on behalf of the O’Brien Auto network whilst maintaining excellent customer service levels.Achieving and recording cost savings through centralised purchasing.Working with supply chain structure supporting close working relationships between the O'Brien Auto branches, outside suppliers and Operations.Assisting in identifying functional requirements necessary to develop efficient processes.Assisting Inventory Tea in pro-active projects branch Profiling to reduce branch OSPs.

Ensuring accurate, timely and efficient dispatching of goods and transport arrangement in-line with the company expectations and standard operating procedures.Organising delivery, coordinating runs and dispatching schedule and allocating transport workflow.Processing appropriate import and export documentations, and liaising with container shipping lines, cartage companies and clients,Performing clerical and admin support duties.