Ruby Chronis Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

As one of Sydney’s most visited museums, the Australian National Maritime Museum is committed to being a world leader in maritime history. The Museum shares the national maritime story across Australia and provides must-visit museum experiences that explore the country’s connection to the sea. As Head of Commercial Services my responsibility is leading and developing a commercially focused team that supports the museum’s financial sustainability and delivers a high quality visitor experience. Visitors include business to business, business to consumer and business to member/stakeholder. This position leads the growth of the Museum’s profit through commercial services offered via Front of House (ticketing) Retail store, Events, Venues, Memberships and Commercial Leasing, maximising return from the museum’s onsite tenancies. Which plays a vital role in the achievement of the Museum’s long-term strategy for audience development and income generation. Continuously develop new and innovative ways to stimulate growth of the Museum's traditional member base and work closely with department heads in achieving maximum results. Develop and implement an optimal operating model and resourcing structure that maximises overall return on investment & growth. Focus on continuous improvement and business continuity.

Mascot, New South Wales, Australia

Sydney's most luxurious, trusted creative and experienced team of event stylists and decorators, weddings, exhibitions and custom build services.As General Manager I provide leadership and direction within the sales and customer experience discipline across all company departments; working collaboratively with the Managing Director, Directors of Design, Marketing Manager and National Account Managers interstate. Managing day to day sales, product quality, pricing, margins, and regular competitor analysis; for operational success across the business departments which included: head designers, stylists, custom production, weddings, sales, account managers, cad planners & marketing. Working closely with the Financial Controller, Operations and Business Analytics Manager to set company budgets for income and expenditure; including all income cost centres for design, hire, customisation and labour to ensure the maximum profitability per income division. Implement strategies for each of the external markets and internal team members implement a culture of continuous Improvement across all sales processes and deliver change across the company in vision, benefits, business systems, process, performance, product, risk & methodology. Ensured the team have the adequate sales collateral, product and price information, reporting structures, systems, and guidance to drive best business practice forward.

Sydney, Australia

Focused on positioning ATP as an international player in the MICE market, my role evolved in 2009 to encompass more general management responsibilities and the creation of marketing initiatives consolidating the brand across the organisation - these units included Property & Leasing, Conferences & Exhibitions, Farmers & Artisan Markets and the Aboriginal Employment Program. My key focus is on driving the revenue and profitability of the business, building and training high-performance teams in a fast-paced environment. I provide leadership across sales, marketing, operations and PR, promoting a positive, collaborative environment and contributing to the leadership of business-wide improvement projects. • Delivered >26% YOY revenue growth and high repeat business, hosting 500+ events each year;• Built a global brand, placing the ATP on an international platform by maturing relationships to secure further repeat business and a preferred venue of choice ;• Provided general management of site conference and exhibition centre, in addition to Implementing and streamlining business processes to create efficiencies, boost productivity and maximise ROI: • Project managed the Farmer’s Market, a unique community-focused event that in 2011 was recognised as the winner of the ‘Outstanding Farmer’s Market Award’ by Delicious Produce.• Created customer experience practices & delivery within the engagement & interaction with clients, which set the brand apart from its competitors and achieved a 76% retention.

Sydney Australia

Promoted to define the future direction and strategy of the sales function, I executed plans that targeted the corporate segment in both domestic and international markets, offering a value unique value proposition that centred on the unique character, aspects and facilities of ATP. To support implementation, I recruited a dedicated sales team and developed capabilities in cold calling activities through sales tactics training. Another key aspect of this role was to shape a focus on service delivery to ensure events were delivered to high standards. • Increased events per year from 40 to 300 with 39% repeat business, attending business events and functions to expand and diversify the client portfolio;• Promoted to Director Sales & Marketing to improve performance through strategic marketing.

Sydney Area, Australia

Tasked to promote the convention facilities of ATP, I drove new business opportunities through marketing activities to increase the event portfolio and grow business revenue. In addition to contributing to sales strategy and marketing plans, I represented the organisation as an Ambassador at trade shows to showcase the diverse event venues and facilities on offer. During this role, I managed all new and existing company accounts, ensuring disciplined follow-up to build relationships that maximised future sales opportunities. • Developed strategic alliances with key industry bodies, exhibition organisers and associations, elevating the profile of ATP and supporting business growth;• Created winning tenders to sectors that set in the ATP charter, securing preferred venue status to both corporate & government • Promoted to Director of Sales in recognition of high performance.

Sydney, Australia

Identifying new business opportunities, convert these opportunities into clients and management of ongoing high yield accounts . New business targeted and presenting to all sectors which include corporate and government and introducing training benefits. Ensuring product knowledge is maintained of all 1500 training and development titles in order to be effective