Combining clear vision with positive adaptability and relentless determination, I have built a reputation as a credible sales leader and revenue generator in the global events and business tourism industry. Concentrating my leadership efforts on generating revenue, brand and service excellence, over the last 18 years. I have enabled the ATP’s transformation from a historic site into a diverse business event entertainment destination with a strong international presence. I offer a broad generalist leadership skill set with strong expertise in sales and marketing, leading the development and execution of strategic plans and initiatives that maximise revenue and P&L performance, and support client acquisition and retention. With a proven ability to create, implement and measure comprehensive marketing, communications and PR strategies and programs, I leverage commercial acumen and strong relationship, negotiation, people and project management skills to deliver YOY revenue growth. Entrepreneurially spirited, I am results-focused and strategic, assessing target markets to identify, assess and prioritise opportunities. Calm and collected, I enjoy navigating ambiguity to deliver improvements across business units and strengthen future prospects. Above all, my leadership style is defined by an ability to ‘make things happen’ – a trait that has earned me a reputation as an activator; decisive in approach and inclusive in execution.
Listed skills include Event Management, New Business Development, Marketing Communications, Marketing Strategy, and 46 others.