Ruby Crawford Email & Phone Number

Portsmouth, England, Gb

Portsmouth, England, Gb

Manchester, Greater Manchester, Gb

• Developed and executed digital marketing campaigns for FURminator and Tetra across the Meta group, significantly boosting online engagement and brand visibility.• Led the creation of a brand video for SmartBones, overseeing the project from concept development through to the final output, enhancing brand storytelling.• Successfully launched the newly reformulated and packaging-updated Tetra NutriEvolution Pond products, meeting customer expectations and driving category growth.• Designed and implemented specific in-store merchandising solutions to help customer decision-making at the point of purchase and improving sales performance in stores.• Organized and managed our entire stand display for in-person events like Crufts and other pet events, including arranging giveaway bundles and branded merchandise to enhance brand presence and customer engagement.

Manchester, Greater Manchester, Gb

Manchester, Greater Manchester, Gb

• Interim Marketing Manager for EUK & IAMS brand marketing strategy & activation for 5 months. Including E-Commerce activation for our dog & cat food brands. • Created the content & assets for EUKANUBA's first national multi-media campaign. Achieving 11.4% over our impressions based KPI and delivering an impressive CTR.• Developed end to end campaigns like media campaign for EUKANUBA and the IAMS cost of an Orange campaign from conception to activation.• Drove trial and brand awareness assets, inline with marketing strategy & business goals in the grocery and pet specialty channels. • Project led the asset and stand creation for the Crufts 2022 event. • Developed a social media and email marketing strategy for our dog & cat food brand. I implemented it myself for IAMS and liaise with an agency for EUKANUBA. • Currently managing the CRM for a new project, to create a point of market entry and a new way to engage with our customers & allows us to respond faster to trends.

Manchester, Greater Manchester, Gb

• Explored incremental space opportunities for SmartBones within brick-and-mortar stores. Driving brand awareness and additional sales.• Liaised with stakeholders and agencies to successfully activated our marketing plan for all brands within Pets at Home and independent pet stores, to meet the businesses net sales target.• Formulated a social media strategy for SmartBones to organically build an active community.

Manchester, Greater Manchester, Gb

• Leveraged the pet boom trend to launch and project lead the build & content for The Tetra Academy education resource site and The Tetra Pond on WordPress. I set up and scheduled meetings with key stakeholders & tracked progress and objectives. I then presented the project’s deployment and success to the wider marketing team of 150 people.• Developed a metal Tetra FSDU with interchangeable panels to brand block & gain incremental space for Tetra. •Successfully raised brand awareness through organising and creating marketing material to celebrate Tetra’s 70th Birthday. Created toolkits of Store POS, adverts, editorials, banners, and educational social posts, alongside ad hoc requests. All assets were widely used and distributed across IPS and specialty channels. • Develop UK-specific point of sales for both Tetra and SmartBones in IPS and specialty channels. We tailored these to NAM’s requests and the UK market with a focus on brand blocking and customer engagement in stores.• Successfully launched new products with a full toolkit of locally adapted assets for both Tetra and SmartBones. Alongside the successful deployment of the SmartBones packaging relaunch and celebration of Tetra's 70th Birthday.• Assisted in the management of short-term budgets for projects and ensured we got an ROI. I remained aware of the long-term total budget available for the year.

Liphook, Gb

Expanded my knowledge and experience within the hospitality sector as I worked weddings and conferences. I am more than happy to work as part of a team but also enjoyed the opportunity to work conferences independently. Weddings were some of my favourite events for the attention to detail and importance of adhering to high standards throughout. I appreciated the challenges of working in such a fast-paced environment. I became bar trained and relished the opportunity to put my previous years of experience into this job.

Englefield Green, England, Gb

• As a hard-working member of the team, I delivered service quickly whilst providing effective, attentive, and positive customer service. • Drove innovation as I helped reduce plastic by encouraging customers to bring in their own containers and swap plastic straws for cardboard.• Fully trained in food handling, food hygiene, allergen training, and heavy lifting.

Englefield Green, England, Gb

• Promoted due to my exceptional customer service, professional manner, and reliability. • Paid attention to detail to ensure an immaculate service. I always went the extra mile to make a client happy. • My written and verbal communications were vital for liaising across radios and teams to ensure swift service and completion of all events to the function sheet specs.