Ruby Dogra Email & Phone Number

25 yrs of top-performing experience in Market expansion, India Entry Strategies, Brand Strategies, Advertising & Communication, Media Planning, Consumer Engagement, Market Research and Product Development. In-depth knowledge of sectors like FMCG, Consumer Durables & Electronics, Retailing, Health Care, Life Style, Packaging. Have successfully complimented established brand owners in improving brand presence in many categories. Have helped various companies from US, Europe and Japan. Core service offerings:Cost-effective Go to Market (GTM) strategies for India• Market Expansion• Concept Testing, Simulated Test marketing (STM) & sales forecasting• Price sensitivity analysis & Product portfolio selection • Business planning• Set up operations including sales & distribution, supply chain and manufacturingBrand Marketing efficiency for rapid gain in market share• Building brand relevance for consumers• Brand extension to capture upcoming or emerging segments• Moving from product lines to solution offeringsProprietary Deep Learning Tools• Key drivers for brand relevance• Sales and distribution analytics to improve operational efficiencies• Price premiumization• Marketing mix optimization• Trends and forecasting