ruby@moodco.io

My role at Return stretched beyond the social media team, as I also worked closely with the content and PPC departments to develop a strong style of messaging optimised for engagement and conversions across the agency.Day to day, I was required to - - Understand the client, their market, their objective and recommend best strategy- Have strong commercial awareness- Be responsible for the delivery of clients’ campaigns and their results- Advise on and implement tailored campaigns to achieve specific objectives- Develop content campaigns to increase reach, engagement and community feel- Demonstrate constant awareness of community vibe, growth and engagement- Work with Head of Social to keep campaigns within budget and on track to hit KPIs- Tailor messages across many channels to engage audiences at every stage of the user journey- Apply and advise on the application of social campaign content best practice- Be comfortable and skilled with a number of social measurement tools- Create and deliver bespoke social media training packages and strategy documents- Discover new trends and new opportunities- Identify, suggest and demonstrate techniques to my wider team to increase growth and engagement- Develop working practices to improve team performance- Create compelling new business documents and pitches- Create insightful, useful reports monthly, flagging areas for growth and improvement.

- Manage and monitor the day to day administration of client social profiles- Identify and prioritise work which adds value to a campaign- Understand key client objectives and KPIs- Manage and grow client communities organically- Create and tailor campaign messaging according to audience- Consistently create successful content that engages the audience and provokes reaction, in line with best practice recommendations- Communicate regularly with clients regarding their projects and progress- Provide insight as to why content succeeds and utilise measurement tools to illustrate this- Ensure campaign activity is aligned to wider project and goals- Engage with multiple audiences whilst staying on brand - Hit social team KPIs- Understand how to further utilise social tools and share learnings with the wider agency- Provide insight from day to day execution- Develop own growth techniques- Provide monthly reporting on campaign progress and client updates- Support juniors and interns in their day to day activities - Understand client budgets and time allocation- Learn and develop skills individually- Demonstrate strong self-organisation skills- Manage time and priorities effectively- Provide input and insight into working practices and suggest improvements- Report on client progress and success regularly to Head of Social & Social Managers.

I was required to assist all teams whenever needed, which ranged from copywriting and sourcing props for shoots to selecting and maintaining supplier relationships, completing the pay-run and meeting and greeting clients. I also managed PetSafe’s social media accounts, following training from Auburnise.CLIENTS: Petsafe International, ClearSky Accounting and more

I was responsible for scouting, interviewing and selecting staff from a database of over 25,000 for promotional marketing jobs, attending events and feeding back on performance to clients. CLIENTS: AMEX, St Tropez, Disney, Selfridges, Samsung, D&G and more