In charge of national eyewear strategy both on sales and marketing;Set up and control marketing budget defined for Dior eyewear;Formulate the most appropriate commercial policy to achieve sell in target assigned on Dior eyewear;Smoothen the daily communication with fashion house to ensure every trade marketing activity is under brand guideline;

Set up National Safilo In-Store development network, being align with group requistion and execution, to push sell out business among top POS in the channel.1. Increase Safilo market’s share in the pos, in partnership with sales teama) Analyze the store; environment, traffic;b) Check “out of stock” situations and interact with regional commercial team for better communication in ordering systemc) Support the best “planogram” in the POS, after a proper “Category analysis”d) Activate marketing activities in line with customer’s needs/available materials to support specific brands2. Gain the best locationa) Analyze the POS layoutb) Monitor that our brands are in the proper segmentc) Discover areas and spaces where the consumer matures the purchase decision and target them.3. Enhance visibility a) Apply visual merchandising principles and given guidelines by brand by giving instructions to the VM teamb) Manager customer objectionsc) Maximize windows opportunitiesd) Conquer extra-shelves space4. Transforms sales associates into Safilo/Brand Ambassadorsa) Provide on-site Trainingb) Involve store managers (not only sales associates)c) Deliver “Mini-training” sessions on brands, collections, hot styles per releases5. Frequent in-depth communication with key accounts to develop various trade marketing program which to be in line with trade marketing budget / plan / door cluster6. Develop and monitor the wholesale business in Boutique channela) Set up the yearly target for licensee boutiques b) Maintain the daily sales operation to ensure the achievement on yearly targetc) monitor the sell out situation vs competitors

Responsible for business development in department store channelControl the brand image of the Eyewear under Safilo Group Propose & supervise the trade activities within the network, such as Island PromotionSupervise the boutique eyewear business for certain brands under the GroupInvolve in customer relationship maintenance with key accounts down to operational level

2006 – Dec 2010 National Eyewear Manager ( Cartier )Responsible for yearly marketing plan & sales target for eyewear business.Set up the distribution channel & retail platform according to brand development strategy , including the location negotiation & project implementation.Maintain good relationship with agent / retailers, and ensure Cartier policies are fully respected by POS ( such as display guidelines, stock level , ASS standard, mystery shopper program etc ) Conduct the basic product training for retailersPlan , promote & implement various kinds of marketing activities such as sales promotion, incentives program, seminar, ordering meeting, professional exhibition etc when budgeted.Marketing feedback to facilitate the committee’s business development strategy.Sales analysis for a better understanding of the market 2001 – 2005 Product manager to Area manager ( Cartier watch ) Monitor the existing watch dealers in the region regarding daily sales activities such as monthly order replenishment, new product launch, after sales service & visual merchandising .Maintain close business relationship with the agent & key accounts to ensure a good co-ordination among the related parties.Orientation training / product training for the dealers within the regionPropose & involve in various PR events & sales promotions , coordinate with dealers for implementation & post - evaluation Implement “mystery shopper” program in ShanghaiGenerate marketing feedback for business development & ensure a good delivery among the channel. 2000 – 2001 Product manager ( Montblanc , Dunhill ) at the premise of Cercle D’or ( Cartier ASS center )

Product manager ( Montblanc , Dunhill ) at the premise of Cercle D’or ( Cartier ASS center )