Ruby Guinther Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

• Coordinate and implement all marketing communications projects, including amplifying messaging and supporting the planning and execution of trade shows, special events, and conferences
• Create consistent themes, messaging, and branding in all communication touchpoints, including advertising and social media
• Develop marketing KPIs to capture and share success with relevant stakeholders

Chicago, Illinois, United States

• Implement and develop digital marketing strategy, including executing Facebook and Google advertising
• Utilize Hubspot CRM and Shopify to improve website SEO in order to increase customer acquisition rate

• Developed a comprehensive marketing plan, including strategic focus, strengthened market position, recommended enhancement to product, etc. with the goal of increasing ARR by $6,000,000 in 2023
• Conducted a review of CDP market dynamics (category size, trends, outlook, competitive landscape)
• Collected and analyzed customer insights to determine the needs of clients and their pain points to fuel marketing plan
• Recommended priority categories and companies for Bridg to increase their conversion and customer acquisition rates

Chicago, Illinois, United States

• Consultant for Liya Collective, a direct-to-consumer brand in the fashion accessory space that focuses on sustainably made products
• Recommended top-funnel strategies to increase brand awareness, such as improving SEO and the use of influencers
• Determined that is it advisable for the company to apply digital tags/passports to products to stand out in the market
• Helped client implement Web Stories to boost customer engagement by providing an immersive experience

Madison, Wisconsin Area

• Improved the efficiency of marketing campaigns by leveraging Salesforce CRM
• Helped uncover insights about potential customers by performing market research into the healthcare sector
• Reached new audiences through blogging campaigns across all social media platforms (ie LinkedIn and Twitter)
• Increased adoption and usage of company e-books through email campaigns

Madison, Wisconsin, United States

• Managed marketing communications on LinkedIn, Facebook, and Instagram accounts to promote the brand
• Generated social media posts and blogs to market a music streaming service and keep followers engaged

Madison, Wisconsin Area

• Gathered data on LLC clients of the firm to proactively update them about upcoming changes WI state law
• Met with attorneys to discuss LLC’s and how the new laws would impact them and their clients
• Used Excel to organize LLC data that was used to help the firm efficiently contact and assist their clients

Fitchburg, WI

• Analyzed market data to further define the ideal target market for the company’s biotechnology
• Optimized the customer experience by managing email communications with clients

Middleton, WI

• Collected qualitative data through social media planforms to better understand the target consumer
• Created data-driven business personas of target consumers to base the creation of targeted marketing content
• Assisted CEO with market research to determine the optimal ways to position, market, and sell their SaaS product set

Madison, Wisconsin Area

• Supported management with product inventory, sales order entry, and customer service to increase efficiency
• Aided in marketing projects such as blog content archival and helped to design a new company website

Master Of Science - Ms, Marketing

Activities and Societies: Cause Marketing Initiative (CMI), Impact Consulting Chicago

Bachelor Of Arts - Ba, Philosophy; Political Science

Activities and Societies: Undergraduate Association of Philosophy