Ruby Heath Email & Phone Number

London, England, United Kingdom

Auckland, New Zealand

Managing a specific section of the business with responsibility for all sales areas and retail distribution. Developed business strategies across product range, channel distribution, sales and marketing. Responsibilities:Product Development• Successfully co-ordinated the look and function of product line extensions. Evaluating feasibility based on factors such as expected costs and net contribution.• Monitored samples to ensure product quality. • Collated and communicated new product information.• Liaised with suppliers on purchase price, lead times and MOQ’s.Sales and Marketing• Liaised with Field Sales Reps Manager ensuring they are trained on new ranges and are provided the sales tools to be selling the product correctly.• Marketing Plan: developed promotional and other marketing, PR, advertising and social media projects and co-ordinated their effective implementation.• Worked with graphic designers to create advertising and other brand collateral where required.• Organised POS to support new product sell-in and provide to Sales & Marketing Co-ordinator.• Co-ordinated use of and selling through excess items and clearance stock.• Management of retail channel systems, including submissions, maintaining data systems and online image banks.• Assisted with event co-ordination.Sales and Inventory Reporting• Delivered on budgets and reports sales progress to management and key accounts on a regular basis.• Forecasting: provided accurate sales data and market intelligence in order to facilitate effective planning and stock management decisions.• Provided the wider business monthly and quarterly with wholesales sales insights by brand/channel vs. budget and net contribution.

Auckland, New Zealand

Auckland, New Zealand

Brand Administrator for Estée Lauder Companies beauty brands Jo Malone London and La Mer. Estée Lauder Companies are global leader’s in prestige cosmetics and skincare, offering transformative products and experiences, with a diverse portfolio of prestige brands, sold worldwide. The Jo Malone London and La Mer team actively develops and promotes the company narrative to key external audiences, consumers and retailers. This role required active support on external marketing communications, event planning and execution for the New Zealand market.Key Responsibilities include:• Co-ordinating and executing press kits and promo products are delivered and received by media and influencers as set with each brands marketing calendar directive• Ensure continuity of brand image and position are aligned, in accordance with corporate standards in relation to wrapping guidelines and reporting• Database maintenance of product price list for each brand• Assist and support the Marketing Executive with activation of marketing communications and PR activities• Download press information from global platforms in order to brief ELC retailers on new product launches• Assistance with the preparation of monthly brand reports and sales analysis• Staying on top of the local market in terms of consumer, channel and competitive trends, threats and opportunities

Auckland, New Zealand

Masters Of Marketing

Bachelor Of Business, Marketing & Retailing

Education record