Digital Marketing Specialist
CurrentCompany lead on all digital & offline marketing initiatives (SEM, Social Media, PPC, Email Marketing, offline sales & marketing, company creatives) and marketing analytics. Responsible for making companies ecommerce website and implementing its growth strategy.• Responsible to launch all organic and paid campaign for Google and 2 social media channels, Instagram & facebook ads. Accumulated social media followers with organic and paid media campaign.• Developed, optimized, and executed… Show more Company lead on all digital & offline marketing initiatives (SEM, Social Media, PPC, Email Marketing, offline sales & marketing, company creatives) and marketing analytics. Responsible for making companies ecommerce website and implementing its growth strategy.• Responsible to launch all organic and paid campaign for Google and 2 social media channels, Instagram & facebook ads. Accumulated social media followers with organic and paid media campaign.• Developed, optimized, and executed SEM strategies to drive B2C lead generation — achieved 100% growth.• Provided day-to-day management of online and offline campaigns across social media channels: FB, IG.• Create and manage WordPress websites, overseeing the entire content creation process to ensure a cohesive and engaging online presence that meets companies’ objectives and user needs.• Creating compelling and persuasive marketing content, which includes social media posts and more. Tailor the content to address the specific pain points and preferences.• Developing impactful marketing content using Canva for various social media platforms, ensuring compelling visuals to engage and captivate the target audience effectively.• Designing compelling offline promotional materials, including newsletters, brochures, posters, and flyers, to effectively communicate key messages and enhance brand visibility in various marketing channels."• Analyzed demographics, and website traffic using Google Analytics to make content recommendations.• Implemented social media analytics and guidelines for content which resulted in growth in follower count.• Manage vendor relationships, coordinating services, processing payments, overseeing billing and invoicing, and ensuring compliance with GST filing requirements and other financial responsibilities.• Strategize raw material planning and procurement, make critical business decisions, and ensure timely project completion through effective follow-up and coordination with labor teams. Show less
